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And we need YOU to help us tell the world the real San Diego story.
The technology cluster along the San Diego region’s 78 Corridor spans 70 different industries and 200 unique occupations. Encompassing the North County cities Carlsbad, Escondido, Oceanside, San Marcos and Vista, this well-established and diverse tech cluster is expected to grow by 5 percent over the next five years, according to a study released by Innovate78 today.
Study highlights include:
Last time San Diego hosted BIO in 2014, San Diego companies were inundated with requests for meetings from visitors looking to make connections outside of the convention center. After all, if you are going to visit one of the world's preeminent biotech hubs, you better take advantage of your surroundings. Many of these meetings result in inbound investment opportunities for San Diego businesses and research institutions.
WTC San Diego, in partnership with Biocom, has launched discoversdbio.com, a website that will track, vet and expand investment opportunities for San Diego businesses during the BIO International Convention
The 2017 BIO International Convention, the world’s leading biotechnology conference, comes to San Diego June 19 - June 21. In 2017, BIO is projected to attract more than 16,500 attendees, with more than 2,000 individuals coming from international destinations. These delegations, comprised of venture capitalists, foreign dignitaries, private companies and others, collectively send hundreds of requests to businesses and organizations for tours and meetings outside of the San Diego Convention Center.
Foreign investment (FDI) is an integral part of San Diego’s life sciences cluster. In Q1 2017 alone,
San Diego’s life sciences cluster received more than $1.7 billion in FDI – more than 75 percent of the region’s total FDI during that quarter.
Discoversdbio.com will function as a one-stop-shop for delegations seeking opportunities in the broader San Diego community during BIO 2017. The tool will streamline requests, improve the tracking of visitors and strengthen the follow through. Delegations are directed to a website that captures contact information, delegation make-up, requested company tours and more.
“The annual BIO convention offers significant opportunities for companies to network at the conference, and because San Diego has a vibrant life sciences ecosystem, many visiting delegations are eager to make connections outside of the conference,” said Jennifer Landress, senior vice president and COO at Biocom. “However, sifting through a high volume of requests can be difficult. This tool will help track and vet the opportunities for San Diego organizations, giving them the information they need to make the decisions about which meetings to hold.”
San Diego life sciences companies and/or research institutions that are interested in hosting delegations, please contact Drew Garrison at email@example.com to be added to the website.
San Diego Regional EDC, the parent organization of WTC San Diego, will also be running subsequent programming during BIO 2017 as a way to market the region and attract additional inbound investment. EDC will launch an economic impact study on San Diego’s genomics industry, making San Diego the first region in the U.S. to quantify its genomics industry.
According to the Brookings Institution, more than 98 percent of San Diego’s economic growth is going to come from focusing on companies already in the region. While poaching companies from other states may command headlines, focusing on helping companies already in San Diego is what will actually move the needle. And according to the Kauffman Foundation, one of the primary reasons a startup or company chooses to grow in a region is because of its talent pool.
So how do we ensure that San Diego has the workforce to compete?
We start by telling a cohesive story. San Diego wears many hats – we have a high concentration of tech jobs. We’re one of the top life sciences ecosystems in the country. And we’re also a pretty awesome place to live. This is what the research tells us.
But when you’re marketing a region, perception – not fact – is reality.
At EDC, everything we do begins and ends with research. Understanding our story and strengths is no different. With the help of two local firms, we set out to test baseline perceptions of our region. What we found is that many senior level HR managers feel like they are missing out on key recruits because these potential employees don’t know what San Diego has to offer, both in terms of career progression and lifestyle. EDC set out to figure out what our message is, what makes us different from other regions and how we tell that story to the rest of the world.
Since January, EDC has shared this message platform with more than 90 regional companies and organizations – our Brand Alliance. Next, we will be building out a website that will look at unique neighborhoods, companies and activities and a digital toolkit (fast facts, logos, imagery, etc.). The goal is to arm companies with the resources they need to better tell San Diego’s story to the world.
Our Brand Alliance is comprised of diverse companies and opinions, but we’ve all agreed on one thing: San Diego's story is worth telling.
Join us at EDC’s Annual Dinner on April 20 for a sneak peek of the campaign.
If you are a San Diego company that is interested in learning more about this initiative, please contact Sarah Lubeck at firstname.lastname@example.org.
In preparation for BIO 2017, Biocom and World Trade Center San Diego developed a digital platform to help facilitate meetings between inbound delegations and local organizations. The website collects key data points such as size of delegation, country of origin, industry of interest, plans for future investment and more. The tool connects delegations to the appropriate representatives and provides companies and institutions a resource to vet inbound delegations and more efficiently allocate their time. Check it out at discoversdbiz.com.
World Trade Center San Diego and UC San Diego's School of Global Policy and Strategy (GPS) jointly launched its 2017 Global Forum programming in February. The initiative, sponsored by Bank of America, offers GPS's high-profile, visiting scholars a chance to address the region's local business community. The first Global Forum program of 2017 featured the Former Minister of Foreign Affairs in Japan, the Honorable Yoriko Kawaguchi. Topics included the future of the U.S.-Japan relationship in a post-Trans Pacific Partnership world, the diplomatic relationship between the two countries and more.
"February’s data shows unemployment rates dropping for the majority of jurisdictions in the region. Meanwhile, job posting intensity has steadily declined suggesting that employers are filling jobs more rapidly. Management, training and communications are among the most in-demand skills in current job postings. And while technical skills are still expected of job-seekers, the ability to work with and develop others is key." - Phil Blair, President & CEO, Manpower