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The Big Picture San Diego Blog


Local companies highlight SD opportunity to Silicon Valley talent

February 9, 2017

If you build it, they will come…”  This mantra was true of the Field of Dreams, and now of San Diego’s burgeoning tech ecosystem.

Together with 35 of San Diego's best and biggest tech companies, Innovate78 representatives joined the San Diego Venture Group's Tacos + Tech in Silicon Valley last week. The event – appropriately held at the Computer History Museum – played host to more than 700 curious Bay Area engineers and programmers, and served to showcase the high-tech jobs and opportunities available across San Diego.

With a special focus on attracting Bay Area engineers, North County companies like ViaSat, Thermo Fisher Scientific and Verve, as well as other San Diego companies like Illumina, Dexcom, ResMed, Qualcomm, Human Longevity, Cubic, Hired and LoanHero set up shop at the job fair-like event. Company recruiters spoke to San Diego as the alternative to Northern California’s congested traffic, high cost of living, hyper-competitive workforce culture and other issues plaguing the region.

As a proud sponsor, the EDC-led economic development initiative Innovate78 represented North County at a booth, with leaders from the five cities along the 78 Corridor – Carlsbad, Escondido, Oceanside, San Marcos and Vista – at the helm. Conversations with attendees ranged from North County housing costs to the growing tech sector, to the many breweries that make up the ‘Hops Highway’ – one of the primary booths highlighting the region's lifestyle.

While many attendees admitted connection to San Diego through family, school or dream vacations, it seemed as though the region’s tech ecosystem – which employs nearly 69,000 people – has flown under the radar. Tacos + Tech provided a platform for some of San Diego County’s top employers and innovators to attract Bay Area talent through simply sharing San Diego's reality: a broad diversity of career opportunity mixed with a top-tier quality of life (and, of course, tacos and beer). For decades, San Diego has built this ecosystem, and now…the talent will most certainly come.

Tacos + Tech comes on the heels of SDVG's Beachhead launch, a coworking space for San Diego entrepreneurs working out of Silicon Valley.