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The Big Picture San Diego Blog


San Diego celebrates World Trade Week

May 14, 2018

This month, it was announced that California had the 5th largest economy in the world, behind the total GDP of the United States, China, Japan, and Germany. Much of this growth is concentrated in the coastal metros which, of course, include San Diego. In an increasingly integrated economy, strategic global economic engagements are crucial to San Diego’s sustained economic competitiveness. By leveraging international exports and foreign direct investment (FDI), San Diego continues to create jobs, increase competitiveness, and boost the region’s global identity.

San Diego, with the help of its local leadership, has become an increasingly global city – one that engages with other metropolitan regions with similar interests and industries. These connections have led to an increase in trade missions, research and innovation partnerships, collaborations, venture funding, and other opportunities for local companies. This year, San Diego welcomed Lufthansa airlines as a direct flight carrier linking San Diego and Frankfurt. Lufthansa joins the ranks of Edelweiss, British Airways, and Japan Airlines in offering overseas nonstop service. These direct flights go a long way in easing both business and tourism travel which foster increased business flow and connect people around the world with San Diego’s world-class tourist sites, such as the San Diego Zoo. These direct flights and increased global connectivity have also done much to help San Diego’s budding companies do business both at home and overseas.

In just the past three years, 45 companies have graduated from MetroConnect, an export assistance program led by WTC San Diego. As we close out our most recent cohort, program participants have collectively generated $10.5 million in new export sales, signed more than 70 new contracts, added 50 new jobs to the region, set up nine new overseas facilities and seen three successful company exits.

While the latest national rhetoric seems to suggest that trade is an evil word and something to be feared, San Diego traces some of its greatest successes to trade. Companies such as Viasat, Qualcomm, Cubic, and Illumina have all translated local innovation into global solutions – solutions that have catapulted San Diego onto the global stage and helped highlight the ingenuity and entrepreneurial spirit that helps this region the life-changing place it is.

This week, WTC San Diego is proud to commemorate World Trade Week and highlight the ways in which San Diego is going global. We couldn’t be more proud of our companies, our people, and our innovations. Follow along in our week-long celebration at #WorldTradeWeek, and tell us what #GlobalSD means to you.

The World Trade Week concept was started in 1926 and first observed in 1927 in Southern California. World trade significantly contributes to the nation’s economy and has developed a vast new horizon for America’s businesses. To learn more about the history behind World Trade Week, visit: foreigntradeassociation.com/worldtradeweek.