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The Big Picture San Diego Blog


Big Picture San Diego Blog

September 30, 2016

Understanding any economy starts with strong data. At EDC, we pour significant resources into research, so we can better understand San Diego's economic strengths, and even more importantly, our weaknesses.

Finding the right data to quantify our economy and understand where San Diego’s stack up with other regions is where it becomes more difficult. Many regions – including San Diego – call themselves innovative, but measuring it becomes more complicated.

In 2012, EDC joined the Global Cities Initiative (GCI), a joint project between Brookings and JPMorgan Chase, which helps metropolitan leaders grow their regional economies by strengthening international connections and competitiveness. Conducting independent research has been a cornerstone of the GCI since its launch.

This week, EDC/World Trade Center San Diego staff traveled to Washington, D.C. to take part in the Brookings Global Cities Summit – a culmination of five years of research and exchanges to help metros grow their economy.

Based on five years of research, Redefining Global Cities," the latest Brookings report, found that there were seven types of global cities. 

There are the Global Giants – regions like London, New York and Paris; these cities are financial hubs and serve as the control center for the world’s largest economies. Then there are the American Middleweights (Cincinnati, Indianapolis, Phoenix, Saint Louis, etc.) and the International Middleweights (Frankfurt, Munich, Rome, Barcelona, Toronto, etc.): connected and important mid-sized cities where post-recession growth has lagged. And then there are the Knowledge Capitals – 19 mid-sized cities throughout the U.S. and Europe that are home to talented workforces and elite research universities.

San Diego is in good company as a Knowledge Capital with Boston, Chicago, San Francisco, Stockholm, Zurich and others.

Turns out, when it comes to patent intensity, San Diego is second out of 123 global cities. When we say that San Diego is innovative, it’s not just boosterism – we have the data to back it up.

As a Knowledge Capital, San Diego may attract a highly-educated workforce and high-levels of entrepreneurship, but one area where it lags is foreign direct investment. Nearly 98 percent of our economic growth is going to come from growing small and medium-sized enterprises and startups already present in the region. San Diego’s participation in the Global Cities Initiative is not just an opportunity to connect with likeminded cities; it’s an opportunity to connect with and better understand our customers. After all, our SMEs will not reach peak growth rates without expanding their businesses and finding customers outside the region. As a response to this insight, we founded the MetroConnect Initiative, a comprehensive export assistance program now in its second year.  

As a region, we’re proud to be known as a Knowledge Capital, but our work is still cut out for us. By connecting with other GCI cities, we can expedite our economic growth through careful understanding and analysis of best practices. And through insightful data and programs like MetroConnect, we’re hopeful that we’re well on our way.

September 29, 2016

As part of the blog series leading up to San Diego MFG Day, we’re featuring 5 food and beverage items #MadeinSD enjoyed by millions of people across the world.

  1. Kashi – Started by a husband and wife duo in 1981, Kashi began with humble beginnings in La Jolla as the couple wanted to create food that promotes a healthy lifestyle. From their flagship cereal to granola bars and many other snacks, Kashi remains one of the largest and most recognizable natural foods companies in the world. 
  2. Suja Juice – A Forbes story from 2014 sums up the start of Suja perfectly: “A surfer dude and self-taught chef teams up with a law-school dropout turned yoga instructor to create one of the fastest-growing organic juice makers ever.” The San Diego company has become the fastest growing organic, cold-pressured and Non-GMO beverage company in the U.S. 
  3. Chuao Chocolatier – Bacon, potato chip, firecracker – these are just a few of the gourmet chocolate bars made by Carlsbad-based Chuao Chocolatier. Recently moving from a boutique retailer to a wide spread distribution model, Chuao continues to expand into new markets, both domestic and international. Already widely available in high-end hotels, Whole Foods, Target and Starbucks, the company recently inked a deal that puts the premium chocolate in 7,800 of 8,000 CVS stores in the U.S. 
  4. Mission Brewery – Established in 1913 and shut down during prohibition, Mission Brewery was reestablished by home brewer Dan Selis in 2007 in downtown San Diego’s East Village. With 40 national and international awards under its belt, Mission Brewery is a staple in the San Diego craft brewing industry. Check out their facility with a tour during Manufacturing Week, here
  5. Olli Salumeria – Salami manufacturer Olli Salumeria creates artisenal slow-cured salumi includes salami, salamini, cooking fats and whole-cured meats. Founded in 2010 by two friends, Oliviero (Olli) Colmignoli and Charles Vosmik, the company’s products are a favorite of celebs like Oprah Winfrey.

Celebrate all that's #MadeinSD on October 7. Visit sdmfgday.com to get involved. 

September 29, 2016

San Diego welcomed the latest global company to our community last month. Co-founded by a leading figure in the integrative health movement, Deepak Chopra and tech entrepreneur Poonacha Machaiah, Jiyo is a new health and wellness software platform that has chosen San Diego as the location for its new headquarters. Using data from sensors in your phone, other inputs and multiple devices, Jiyo gives you real-time tips and advice to improve your health and wellbeing. The company has partnered with leading health and wellness experts from around the world to compile personalized content and a customized approach to managing your health through your mobile device.

Jiyo sees San Diego’s leading health and wellness capacity as the principal factor in their location decision. Combined with the technology and healthcare strengths of the community, the region made for a natural fit. The company will be hiring a world-class mobile team of developers in San Diego, and manage satellite offices in India and the Bay Area to build out their global network. Deepak certainly maintains a global reach, and has become the prominent health and wellness expert and advisor to public figures, national icons and population centers around the planet. Poonacha is also no stranger to the world’s leading technology hubs, having run multiple ventures in San Francisco, Washington, Toronto and Bangalore.

“We are excited to be collaborating with EDC and the San Diego community. Our goal is to address the burden of chronic diseases on the U.S. healthcare system, by ushering in the era of “lifestyle medicine” - users and the community can leverage the curated content, experts, services and products on the Jiyo platform and engage in long-term lifestyle modification, which will lead to personal and societal wellbeing," said Poonacha Machaiah, Co-Founder & CEO, Jiyo

EDC continues to work closely with Poonacha and the Jiyo team to find the right people, the right partners and the right channels to grow a wildly successful business here and abroad. With and through our partners at Qualcomm, Scripps Health, City of San Diego, UC San Diego and a group of regional peers, EDC enthusiastically welcome Jiyo to town. 

September 28, 2016

With the kickoff to the fall semester, EDC is hosting symposiums on university and community college campuses around the region to better connect talent with opportunities within our leading industries.

On September 15, EDC partnered with CSU San Marcos to host the first event of the fall. Link2Tech @ CSUSM hosted 100 students interested in careers in technology. The event included two different high school classes from the 78 Corridor that are on computer science pathways. The program brought together executives from Thermo Fisher Scientific, Welk Resorts, ViaSat and Northrop Grumman, and gave students an opportunity to hear discussion about the diversity of the tech ecosystem in San Diego, hear where the industry is going and interact with speakers to better understand how they can work to have an internship or job with them.

On September 27, EDC hosted the second event of the semester: Link2Tech @ Cuyamaca College. The event featured a panel of representatives from VaultRMS, Dev Bootcamp and the Salk Institute for Biological Studies. Attended by 100 high school and college students, the conversation focused primarily on personal career selection, entrepreneurship and refining soft skills as an essential part of professional development.  

Proceeding both events, students submitted resumes and engaged in one-on-one dialogue with the speakers. Exposing students to career opportunities help retain the region’s top-tier talent.

September 28, 2016
In the midst of one of the most interesting presidential elections in many of our lifetimes, the importance of maintaining close ties with the decision makers in Washington DC becomes increasingly important – most especially for our military community. That is in part why, for the last several years, EDC and the San Diego Military Advisory Council have attended the San Diego Regional Chamber of Commerce's annual trip to DC in order to lead the military and defense track. 
 
This year, with the support of Chamber staff and SDMAC Executive Director Randy Bogle, EDC discussed national security implications of TPP with thought leaders from the Trumann Foundation, ways our healthcare institutions and life sciences companies can better partner with the incoming commander of Navy Medicine West, key legislative priorities for 2017 with our congressional delegation and the future possibility of BRAC with experts from Dentons. 
 
This trip gave us the opportunity to not only expand and build relationships with key decision makers, but to give a broader audience from the Chamber a chance to hear about the leading issues impacting the region’s military.  
 
When the dust settles come November 9, whether Trump or Hillary is our next Commander in Chief, EDC – alongside regional peers – will continue to ensure that San Diego’s interests are well understood and represented in at our nation's capital.  
 
September 27, 2016

This week we sat down with Ken Behan, vice president of sales and marketing at SYSTRAN Group. With operations in San Diego and as a program sponsor of WTC San Diego's MetroConnect Program, the language technology company is helping local SMEs connect with international markets - driving economic and innovative growth for the region.

1) Please tell us what your company/organization does. 

With 48 years in the language technology industry, SYSTRAN Software has been in business long enough to witness sweeping changes in the way people communicate globally. Over recent years, large amounts of data have become more accessible to anyone with an Internet connection, enabling businesses of all sizes to better compete on the world stage. Small- and medium-sized enterprises (SMEs) are now able to branch into global markets that were previously reserved only for large corporations due to more affordable technology tools. However, SMEs are often slowed down by their inability to understand their customers in other countries or benefit from valuable data if it is in a language other than their own.

Through our enterprise software, SYSRAN provides advanced machine-based translation of 130 languages to global companies like Apple, Adobe, Cisco, Toyota and Symantec, among others. Now SMEs can leverage the same enterprise-level language technology with SYSTRAN.io, a new API platform that provides a hosted 50-language translation toolkit with customization capabilities. SYSTRAN.io allows software developers, customer experience (CX) companies, marketing departments, social media and marketing technology companies, and online gaming developers to easily and cost-effectively develop multilingual applications that were once only available to large, international companies. 

2) What are some advantages to being located/doing business in San Diego?

San Diego is a hub for technology innovation and talented software developers who want a lifestyle that only San Diego can provide. As a global language technology software company with offices in San Diego (as well as Seoul and Paris), we leverage our location to attract the best technicians and software developers on the market.

Software contributes billions of dollars to San Diego’s economy, and the region consistently ranks in the top 10 cities for VC funding nationally and globally. With such a strong investment market, both large and small businesses have more opportunities to invent and thrive. We believe San Diego will continue its growth in software development, life sciences, biotech, cleantech, medical devices, and information and communications technologies.

3) San Diego is full of dynamic companies, firms and service providers influencing global trends and innovation. Pick another San Diego company that is at the top of its game.

Semantic Research is a privately held San Diego software firm that is extending its reach into global markets. Its primary software, Semantica, provides a solution for data organization from multiple channels and is constantly evolving.

Semantica iDEA™ is a unique Intelligent Decision Enterprise Analytics platform from Semantic that provides a single, holistic view of all layers of your data regardless of source or format and without the need for a data warehouse or an integration platform. Advanced analytics add a layer of intelligence on top of data to identify patterns of behavior and links among people, things, places and events. Cool stuff!

4) What do you anticipate for your company in five years?

With the growing need for seamless communication across borders and language intelligence technology, we anticipate a steady incline for SYSTRAN’s growth. We are seeing SYSTRAN software being used by Fortune 100 companies and startups alike. SYSTRAN has made a significant investment in its API platform – SYSTRAN.io.  We anticipate that by opening the SYSTRAN language intelligence technology to multi-national companies of all sizes with a cloud-based application, we will see a ground swell of integration between automated language translation and natural language processing in web, mobile and enterprise applications.

SYSTRAN.io is becoming a preferred solution for collaboration bots used on platforms and team messaging apps such as Slack, which offer simplified communication with team members around the world. In today’s need-it-now environments, there's simply no time to click a drop-down box to choose a language or cut and paste. To solve these challenges, SYSTRAN.io is being integrated for real-time translation into collaboration platforms.

SYSTRAN is also seeing wide use among customer support teams to handle real-time translation of complaints, customer feedback or service outages. We see this as a huge market for SYSTRAN’s machine-based translation technology moving forward. E-discovery is another area where automated language technology is greatly needed and we have many law firms and compliance officers using our software daily.

Today, millions of users around the world interface with SYSTRAN multilanguage technology daily. Platform customers include ADP, Adobe and Apple, which integrates a language translation widget on the dashboard of its MacBook. We see opportunities for text and audio language translation software integration growing daily. 

September 26, 2016
This week, Thermo Fisher Scientific, the global life sciences and biotechnology company, cut the ribbon on its Software Center of Excellence (COE) in Tijuana. Thermo Fisher Scientific is a world leader in serving science with $17 billion in revenues and approximately 50,000 employees in 50 countries. The company develops, manufactures and sells a wide variety of innovative biotechnology products including analytical instruments, equipment, reagents and software, and provides services for research, manufacturing, analysis and diagnostics.
 
Thermo Fisher’s expansion into Tijuana is exemplary of the cross-border collaboration between Mexico and San Diego – one of the leading life sciences hubs in the country. To stay current in a climate of rapidly evolving technology, the company made the critical decision to expand its software engineering division. Thermo Fisher was eager to explore the viability of opening software operations in a location with quality talent and in the same time zone as its corporate headquarters in Carlsbad. 

 
With the support of San Diego Regional EDC, UC San Diego and partners from Mexico including the city of Tijuana, state of Baja, Universidad Autónoma de Baja California and Tijuana EDC, Thermo Fisher completed several trips to Tijuana to explore viability. With this strong network of partners, Thermo Fisher made the decision to construct a world-class office facility just minutes from the San Ysidro border crossing and less than an hour drive to its Carlsbad office.
 
Software engineering talent in Latin America, in particular Mexico, has been emerging as a source for many companies such as Thermo Fisher, providing an alternative to hiring employees overseas where distance and time zones prove to be ongoing challenges. While Tijuana is traditionally recognized as a hub for advanced manufacturing, Thermo Fisher’s software COE highlights the availability of local talent in the software sector. The company successfully attracted an extremely skilled group of software personnel from around Mexico, all of whom were excited about the opportunity to be a part of Thermo Fisher’s software center. As of the ribbon cutting, the Thermo Fisher employs around 45 employees, with space to grow its team to 150 within the year. 
 
As a result of expanding operations to Tijuana, Thermo Fisher is realizing accelerated rates of innovation with less financial risk as well as unequivocal improvements in collaboration between its teams in Carlsbad and Tijuana.
 
“...being just one hour apart makes an amazing difference in how the teams are productive together," said Mark Field, CTO of Software Services, Thermo Fisher Scientific
 
September 15, 2016
The City of San Diego has been awarded $1.6 million grant by the Department of Defense to craft programs designed to enhance the resiliency of the region’s defense industrial base. As part of this grant, EDC’s research team will be responsible for conducting a county-wide supply chain mapping and economic impact study in order to arm the region with the foundational data necessary to inform the creation of effective programming. 
 
Why this matters?
The region has long benefited from strong defense companies who employ tens of thousands of San Diegans in a wide variety of industries including satellite communications, ship building, autonomous vehicles, cybersecurity and many more. 
 
We know San Diego is a hub of innovation for globally impactful defense technology, but it can at times be forgotten how these defense companies have evolved their defense expertise to transform commercial markets. Companies like ViaSat and Cubic Corporation – who started by innovating secure satellite communications and creating world-class training technologies – have grown to become major players in satellite internet technology and transportation management. 
 
The OEA grant will enable us to assess and create the tools necessary to help defense companies diversify their innovative technologies and services into commercial markets. 
 
Home to the highest concentration of military in the world, the OEA grant will ensure the City and regional peers continue to think creatively about how we leverage defense innovation to create more jobs and a more resilient economy.  
 
September 15, 2016

Fifteen years after September 11, 2001, we stand united as a country – remembering the travesty, but holding high the men and women who defend our country and freedoms every day.

As part of the blog series leading up to San Diego MFG Day, we’re featuring 5 defense technologies #MadeinSD used to protect our country, and U.S. allies across the world.

  1. Headquartered in San Diego, Cubic Global Defense (CGD) is a leading provider of virtual, constructive and game-based training solutions, special operations, mission support and intelligence for the U.S. and allied forces in more than 35 nations. CGD’s primary focus is to raise human performance by providing an integrated, effective learning assessment experience that drives combat readiness. 
  2. GKN Aerospace, a UK-based manufacturer with large operations in El Cajon, develops high-performance components and assemblies for aerostructures, engine products, landing gear, wiring systems and more. The company provides advanced transparent coatings and vertically integrated supply of aerospace grade acrylic material, and offers a full range of capability for design, analysis, testing and certification of military canopies, cockpit windows and passenger windows. 
  3. Science Applications International Corporation (SAIC) is a premier technology integrator in the technical, engineering, intelligence and enterprise information technology markets. With operations in San Diego, the company designs, develops and sustains offerings that empower diplomatic missions, support warfighter requirements and advance exploration from the ocean floor to outer space. Specifically, SAIC develops the Tsunami Buoy, a surface satellite communications buoy with deep-water data measurement sensors and mooring subsystem capable of detecting encroaching tsunamis and more. 
  4. Located in the San Diego bay, General Dynamics NASSCO is the largest full service shipyard on the West Coast. The company specializes in the design and construction of auxiliary and support ships for the U.S. Navy, and oil tankers and dry cargo carriers for commercial markets. NASSCO is currently building the USNS Hershel “Woody” Williams – the Navy’s second Expeditionary Sea Base – named for the last surviving recipient of the Medal of Honor from the Battle of Iwo Jima. The 784-foot-long ship will serve as a flexible platform to support a variety of missions, including air mine countermeasures, counter-piracy operations, maritime security and humanitarian missions.
  5. General Atomics Aeronautical Systems, Inc. (GA-ASI) is a leading manufacturer of Remotely Piloted Aircraft (RPA) systems, radars and electro-optic and related mission systems solutions. Located in Poway, GA-ASI is highly regarded for its development of the Predator aircraft: a long line of RPA systems, beginning with the highly successful "RQ-1" Predator aircraft first flown by the U.S. Air Force in 1995. Predator since has been named by Smithsonian's Air & Space magazine as one of the top ten aircraft that changed the world. The line of aircraft has been acquired by the U.S. Air Force, U.S. Department of Homeland Security, NASA, the Royal Air Force, the Italian Air Force, the French Air Force, the Spanish Air Force and others. 

MFG Day – and the manufacturing companies it spotlights – serves as a testament to San Diego’s impact around the world. Companies here develop products and services that change, save and better the lives of millions of people every day. Join us October 7 to celebrate.

September 15, 2016

This is part of a weekly series featuring a profile on one of the 2016 MetroConnect Program companies. MetroConnect is dedicated to helping local San Diego businesses go global and is presented by JPMorgan Chase.

With a background in manufacturing engineering and nine patents to his name, Laszlo Garamszegi of Aurora Spine treats the development of medical devices as both art and as science.

I’ve been fascinated with designing and building devices in this space for a long time”, states Garamszegi, originally from Hungary. “Through a blend of engineering, raw materials and a sense of aesthetic, it’s possible to make something that will truly improve a life. In fact, many lives.

It’s with this sense of focus and aspiration that Garamszegi co-founded Aurora Spine in 2012, after working at a number of other medical device companies throughout the San Diego region. With spinal fusion technologies necessitating highly invasive procedures and long, painful recovery times, the company saw an opportunity for improvement. Aurora’s technologies aimed to simplify the process and allow for effective spinal fusion that streamlined surgical procedures and contoured to a patient’s unique anatomy.

The company has experienced impressive growth with a full product suite of interspinous fusion devices, biologics and surgical tools. With product currently in fifteen countries around the world, the Aurora team is working hard to expand its presence in other global regions, including South Korea and Australia, among others. Devices are manufactured right here in the U.S. with supply chain operations in California and Ohio. With the company’s core ZIP® product line receiving U.S. patent approval in April of this year, Aurora is well positioned to continue to bring its sleek, futuristic looking product line to the international market.

 

Speaking of aesthetics, what of the brand’s signature royal purple color? Any special significance there?

Laszlo laughs at the question. “Trent (CEO and one of Aurora’s co-founders), attended Carlsbad High School and that was the school’s team color. We have international reach, but that strong tie-in to San Diego won’t be going away any time soon.”

 

The success of small- and medium-sized businesses is critical to the region’s future, and increasing their global reach is crucial to that success. Through the MetroConnect Program, companies such as Aurora Spine are to be awarded a $10,000 grant provided by JPMorgan Chase to assist with their international efforts, as well as additional support services including: a dedicated trade and investment manager at WTC San Diego to support company participants in deploying overseas strategies during the grant period; access to workshops that address export compliance, financing and fundraising and global marketing; reduced airfare on Japan Airlines direct flights from San Diego to Tokyo; free access to SYSTRAN software for website translation and customer service needs; and consideration to compete for an additional $35,000 during the MetroConnect Grand Prize Pitchfest in November 2016.