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The Big Picture San Diego Blog


Big Picture San Diego Blog

June 24, 2016

In partnership with iDEA Hub, EDC hosted the 6th Annual Multi-Use Technology Symposium in conjunction with San Diego Startup Week. With industry leaders including NASA, SPAWAR, UC San Diego, Northrop Grumman and others in participation, the day-long event focused on robotics, autonomous vehicles and opportunities for entrepreneurs.

San Diego’s tech ecosystem is intimately connected to the region’s defense economy, with federal labs like SPAWAR continue to play a vital role in spurring innovation that has led to broad commercial success. To foster more engagement between federal labs across Southern California and San Diego’s rich entrepreneurial ecosystem, the symposium brought together nearly 150 attendees to discuss new technologies under development in autonomous vehicles and robotics.

SDSW provided an excellent venue for entrepreneurs from across San Diego to learn how they might partner with industry leaders and federal labs in San Diego’s rapidly evolving tech hub. The event showcased technologies from Northrop Grumman, 5D Robotics, UC San Diego, NASA Armstrong, China Lake, SPAWAR, Qualcomm, among others. Attendees were able to discuss cutting edge research and strategies on how to leverage these entities as business partners – driving San Diego and its innovative companies forward.  

June 24, 2016

San Diego’s large and complex concentration of Navy and Marine Corp personnel and assets face a wide variety of challenges ranging from budget pressures under sequestration to consequences of changing geopolitical strategies like the rebalance to the Pacific.  With more than 22 percent of San Diego’s GDP tied to our military and defense industrial base, this sector is a critical driver of the region’s economy.

This connectivity is why EDC works in close partnership with the San Diego Military Advisory Council (SDMAC) to develop strategies to support the region’s military through a coordinated DC strategy. SDMAC, with its extensive group of retired flag officers, has the network and understanding necessary to advocate for the defense industry in San Diego as they face budget and geopolitical pressures. 

This year, EDC joined SDMAC for its annual DC trip, where Executive Director Randy Bogle and President Ward Wilson met with senior Navy and Marine Corp commanders and our local congressional delegation to discuss how best we can continue to support the military in San Diego.

Meetings in DC ranged from conversations with Navy Surgeon General, Vice Admiral Forest Faison on how best to continue to build partnerships in our medical community to ensure the long-term wellbeing of our veteran population, to conversations with Assistant Secretary of the Navy Sean Stackley about the importance of our shipbuilders in San Diego and how future ship deployments will impact the region. Conversations at the Pentagon were followed by a series of meetings with San Diego’s congressional delegation, whose leadership positions on the HASC and other key committees continue to prove valuable to San Diego. Maintaining a presence in DC with trips such as this are critical to our being effective allies for the region’s military. 

June 23, 2016

In 2012, then FBI Director Robert Mueller stood up at a cybersecurity conference and said, “There are two types of companies- those who have been hacked and those that will be.”

Whether you’re a Fortune 500 company, military contractor, genomics company or a neighborhood restaurant, cybersecurity has become ubiquitous for all businesses. According to Cybersecurity Ventures, an estimated $1 trillion will be spent on cybersecurity from 2017 to 2021. These global businesses may have San Diego – or rather one of its 100 plus cyber firms – to thank for that.

A new study released this week by San Diego Cyber Center of Excellence, with research by San Diego Regional EDC, provided additional insights on the impact of San Diego’s cyber economy.  In total, 104 core cyber firms employ 4,230 people in the region. SPAWAR, the Navy’s cybersecurity and R&D arm, employs an additional 3,390 in the cyber industry.

According to the study, San Diego’s cybersecurity industry generates more than $1.9 billion in GDP and impacts 16,580 jobs annually – equivalent to hosting four Super Bowls or 14 Comic-Cons each year – and has grown by more than 26 percent in just two years, since EDC’s last cyber study.

“San Diego is uniquely positioned to capitalize on the ever-growing global demand for cybersecurity products and security,” said San Diego Mayor Kevin Faulconer. “This study shows how the convergence of the innovation economy, education and research, and department of defense presence creates a fertile ecosystem for companies and talent.”

San Diego, with its strong concentration of military personnel, has a growing a base of software jobs and university specializations, which benefits from a rich pool of cybersecurity talent. It’s one of the reasons companies such as ESET and iboss have set up shop here. More than 51,000 technology specialists call San Diego home and work in a variety of cybersecurity-related occupations. Employers surveyed expect their cybersecurity workforce to grow by 13 percent in the next year compared to projected 2 percent overall regional job growth.  

Read the full study here.

June 21, 2016

This week, World Trade Center San Diego traveled to Washington, D.C. to attend the SelectUSA Summit.

For the first time ever, San Diego had an organized and coordinated effort for the nation’s foreign investment summit. In partnership with the City of San Diego and the City of Chula Vista, San Diego hosted a booth that attracted nearly 40 international companies and investors that communicated interest in the San Diego region. Their interests ranged from learning about the city’s concentration of innovation-based industries, San Diego’s climate action plan and additional details on the local talent pool. While quantifiable value is still be determined, the overall experience by the San Diego delegation was incredibly positive and we’re all in agreement that SelectUSA did a top notch job.

The summit hosted more than 2,400 visitors from 70 international markets, including some of San Diego’s priority markets – Japan, China, Germany, Canada and more. Foreign direct investment (FDI) is a key tenant of the work WTC San Diego undertakes, especially as it tends to increase the research & development funding of a region (great when your region’s R&D efforts contribute more than $14 billion), pay employees better wages/salaries (great when your region’s pay is already competitive for its employed citizens) and can fill key capital gaps of a region (which enhances the fact that  San Diego receives the 4th highest amount per capita of venture capital in the software industry).

Staying on the topic of foreign investment, WTC San Diego’s executive director Nikia Clarke attended the inaugural meeting of the Investment Advisory Council (IAC). The IAC is a group of key foreign and domestic business leaders that will advise Secretary of Commerce Penny Pritzker and the U.S. Department of Commerce on policies that will enable the government to ensure foreign investment flows into the U.S. economy. In an ever increasing global economy, where FDI is shifting from  advanced economies to emerging and from big business to small- and medium-sized enterprises, it has become apparent that the U.S. – both from a national and a local level – needs to proactively market and attract foreign investment. The IAC will meet over the next two years in order to advise the current administration and help streamline the transition into the new one.

Finally, we couldn’t have had the presence we did at SelectUSA without the help and success of our key local companies. To that effect, we want to thank Stone Brewing Co. for its incredible work in promoting the San Diego craft beer industry. Using their beer at the private reception WTCSD and the City of San Diego hosted on Monday night, we attracted more than 50 investors and educated them on the San Diego region’s offerings by allowing attendees to experience a little of our quality of life – craft beer (IPA’s of course) and sliders.

 

June 21, 2016

This week, the San Diego County Regional Airport Authority announced a new seasonal service between San Diego and Frankfurt, Germany. The new flight – operated by Condor Airlines – will provide the only nonstop connection between San Diego and Continental Europe.

EDC and World Trade Center San Diego (WTCSD) worked in partnership with the San Diego Tourism Authority to support the efforts of the San Diego County Regional Airport Authority to bring Condor Airlines’ direct daily service to Frankfurt.

New international route service is a core priority of the newly relaunched WTCSD and EDC’s global competitiveness interests. Making the business case, the EDC and WTCSD team prepared a package of materials, including research related to economic ties between both Germany and San Diego, and a series of case studies of German-owned firms operating in the San Diego region and a compilation of San Diego-based companies operating in Germany.

Key economic figures include:

  • In 2015, Germany ranked as the 4th largest source of foreign employment in San Diego, with more than 4,368 jobs in San Diego tied to German-owned businesses.
  • German companies such as Taylormade (Adidas), Kontron and Siemens all have locations in San Diego.
  • Germany is a top destination for San Diego exports, especially in the machinery, electronics and precision instruments industries.
  • Over the last decade, German companies have invested more than 300 million in new projects in our region, making Germany one of our top three largest greenfield investors.  
  • San Diego companies across diverse industries are targeting Germany, as seen with Stone Brewing Co.’s brewery in Berlin opening in late 2016.

Upon meeting with the Condor team, EDC prepared and delivered a presentation outlining the growing interests between Germany and San Diego. In the weeks following the presentation, EDC answered a series of follow up questions and requests from the Condor Airlines route planning division to help secure its commitment to San Diego.

“As one of San Diego’s top partners for exports and foreign investment, Germany is fast becoming one of our economy’s most important international markets,” said Mark Cafferty, president and CEO of San Diego Regional EDC. “Condor’s new direct flight will now link San Diego to one of Europe’s most important economic and cultural hubs.”

 

Condor will begin service in May 2017 with up to three weekly flights on Mondays, Thursdays, and Saturdays. The route will operate on a Boeing 767-300ER aircraft and offer three classes of service: Business Class, Premium Class and Economy Class. Flights can now be booked online at http://www.condor.com/

June 21, 2016

First, Germany. Now, Switzerland. Q2 was chock-full of global wins for San Diego. The San Diego International Airport recently announced a new nonstop service to Zurich, Switzerland. Edelweiss, a Swiss leisure carrier owned by the German airline Lufthansa, will operate flights between the two cities on Mondays and Fridays starting in 2017.

As part of EDC’s efforts to increase San Diego’s global competitiveness, EDC and World Trade Center San Diego (WTC San Diego) worked in partnership with the San Diego Tourism Authority to support the San Diego County Regional Airport Authority in bringing Edelweiss’ nonstop seasonal service to Switzerland. Making the case for San Diego, WTC San Diego provided data and research on economic ties to the European innovation hub.

 Why Switzerland matters to San Diego:

  • Switzerland ranks third among all nations for the most foreign employment in San Diego.
  • Swiss companies such as Novartis and Genentech call San Diego their home.
  • In 2011, more than 50 percent of all Swiss employment entered San Diego through M&A activity.

Airport Authority CEO Thella Bowens said that with the addition of the flight, San Diego will have direct service to six countries and add to the list of foreign airlines operating out of Lindbergh Field.

June 14, 2016
This week, the Worth Group announced that San Diego has been named as a 2016 “Worth Destination.” Featured in the June/July issue of Worth magazine, San Diego is among 15 cities lauded for civic leadership, quality of life, business climate, sustainability, entrepreneurial community, cultural offerings and urban innovation.
 
After months of deliberation and research by Worth's editorial team, San Diego was chosen for its burgeoning technology and life sciences ecosystems, powerful cross-border manufacturing economy, unparalleled infrastructure and world-class cultural institutions.
 
“San Diego has long been famous for its incredible natural beauty and beautiful weather,” says Richard Bradley, Worth’s editor in chief and chief content officer. “But thanks to its close and mutually beneficial relationship with Mexico, its status as a global hub with a particular emphasis on Asia, and its world-class scientific community, San Diego is also an economic powerhouse.” “Recognition like this from a magazine as prestigious as Worth shows that San Diego’s reputation is shifting,” says Joe Terzi, President and CEO of the San Diego Tourism Authority. “The city is becoming known for more than beautiful scenery. Showcasing San Diego’s innovation, creativity and strong business sector is vital not only for attracting new companies and talent to the marketplace, but it is also key for attracting top conferences and business travelers, which are a critical part of the local tourism economy.”
 
“From advancing the human genome to developing cutting-edge military technologies, San Diego is a leader in global innovation,” said Mark Cafferty, president and CEO at San Diego Regional EDC. “Worth provides San diego with a powerful platform to tell our story to important audiences around the world.” Focused on entrepreneurship, wealth management, philanthropy, travel and lifestyle, the Worth media brand includes print, digital, broadcast and radio channels as well as the bimonthly magazine Worth. The full list of Worth Destination cities will be announced on June 21. The June/July issue of the magazine featuring San Diego will be available on newsstands beginning June 28, 2016.
May 25, 2016

In collaboration with San Diego County College and Career Readiness Consortium and Mayor Faulconer’s One San Diego 100 initiative, EDC is working to create and provide work-based learning opportunities across the region to help develop and retain San Diego’s talent. With opportunities including job shadows, company tours, industry panels and access to internships, students gain exposure to our region’s diverse career opportunities.  

This quarter, EDC coordinated day-long job shadows at various organizations throughout San Diego including The Control Group, San Diego Union Tribune, Cox Communications, SAIC, Ethertronics Inc. and the FBI.

Check out the students’ experience at video production company Scratch Media and broadcast news station CW6:

Thank You CW6! from Westview DMP on Vimeo.

Together, in collaboration with East County EDC, Junior Achievement and Cleantech San Diego, more than 1,600 young people have been provided industry exposure experience through job shadowing. 

May 24, 2016

Adding to the region’s influx of startups relocating and expanding from the Bay Area, EDC and San Diego Mayor Kevin Faulconer welcomed mobile app publishing platform Bizness Apps to San Diego. The newest addition to the region’s growing entrepreneurial ecosystem, Bizness Apps opened its downtown La Jolla headquarters, and will be adding more than 100 jobs in San Diego over the next year.

Growing pressures in the Bay Area, as referenced by the Bay Area Council, have led businesses to consider expansion elsewhere. Companies like Bizness Apps found that San Diego to be a reasonable alternative to the Bay Area, with the necessary talent to fuel growth, lowest average commute time among peer metros, lowest employee turnover rate in tech and scientific R&D and an 18.1 percent employer-projected growth in software jobs.

Consistently ranked as an Inc. 500 fastest-growing company, Bizness Apps has quickly grown out of a college-dorm room, and is now becoming one of the leading mobile app publishing platform in the world. Serving more than 40 countries, its “do-it-yourself” app maker platform reaches 26 million users each month. 

May 17, 2016

By Jesse Gipe, manager, economic development

In partnership with more than a dozen organizations across San Diego County including the San Diego Military Advisory Council (SDMAC), EDC has established Operation San Diego, a strategy to support our military and defense assets in the region. As part of these efforts, I had the opportunity to attend the largest gathering of senior military officials ever hosted by the Governor’s Military Council (GMC) earlier this week. The two-day Defense Summit provided military leaders, support organizations, state agencies and elected officials an opportunity to discuss how to address some of the critical needs of bases and the personnel they house.

While in San Diego it can be hard to forget the impact of our military in our day to lives – with a $45 billion impact to our GRP – other areas in California do not share our military concentration. Recognizing the need for a strong voice from California in support of the military, and through efforts led by both SDMAC and EDC, Governor Brown established the GMC. The all-volunteer board members of the GMC form an impressive roster of retired flag officers from every branch of the DoD and Coast Guard. This group of well-respected former military leaders have answered the Governor’s call to serve on the council and lend their collective expertise to ensure that California is proactively supporting the military in DC and at the state level.

Kicking off two days of activities, the GMC hosted their quarterly board meeting attended by Governor Brown on Tuesday. The council, led by Chair Ellen Tauscher, former Under Secretary of State for Arms Control and International Security Affairs, discussed the GMC’s strategy to support bases and personnel in California. 

After the GMC’s board meeting, nearly 40 active duty commanders and military personnel including some of the state's most senior commanders such as Brigadier General Edward Banta, Commander of Marine Corp Installations West and a strong contingent from Navy Region Southwest flew in to participate in a full day of workshops on Wednesday. In addition to the military leadership approximately 50 individuals from base support organizations such as SDMAC’s Executive Director Randy Bogle and other key agencies like SANDAG were also in attendance.

The workshops were designed to help bases and the communities supporting them identify solutions to address several common issues. These issues primarily revolve around the military’s needs for reliable and secure energy, the impact of the drought on water reliability, the demand for new creative funding partnerships to address budget shortfalls caused in part by sequestration, and of course how to help service members transition back into civilian life.

This message has certainly resonated with Governor Brown, who reiterated the significant role of the military in his remarks to the GMC: “There is a very important connection, because without the defense contracts, the aerospace contracts in California wouldn't be where it is today.”  Military bases across California not only continue to provide vital national security missions for the United States; they have been pivotal in the establishment of some of our state's most vibrant industries.  Most notably, of course, would be aerospace, but bases like SPAWAR in San Diego have created groundbreaking technologies such as radar, that have helped spur commercial innovation in a wide variety of industries.

Events like this provide unique value for San Diego as we strive to maintain and enhance what has always been one of our region’s critical economic and cultural pillars: the military.  EDC will continue to work closely with the GMC, regional partners including SDMAC, the State of California and in Washington DC to make sure that as our region continues to support the military.