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The Big Picture San Diego Blog


Economic Drivers

September 21, 2017

EDC officially launched San Diego: Life. Changing., a campaign to raise San Diego’s profile and attract and retain top STEAM (Science, Technology, Engineering, Art, Math) talent in the region. SDlifechanging.org includes information about living and working in the San Diego region, and will soon include a digital toolkit to assist companies in their recruitment efforts.                          

The campaign was launched at a specially-themed San Diego: Life. Changing Night at the Padres game on September 19, with more than 15,000 in attendance.

San Diego: Life. Changing. communicates San Diego’s evolving value proposition, driven by companies and people looking to change the world and upgrade their quality of life.                                                                                                               

“We’re not Boston, New York, San Francisco or Los Angeles. And we don’t want to be,” said Mark Cafferty, president & CEO, San Diego Regional EDC. “This campaign was developed by San Diego…and for San Diego to communicate the unique opportunities and experiences our region offers to companies and employees alike.”

Extensive research proves that talent fuels economic growth, drives corporate decision-making and fuels entrepreneurship. If San Diego wants to remain economically competitive, it must continue to attract a talent pool that appeals to global companies.

The launch of the campaign is the culmination of Phase I of a year-long effort to refine a cohesive identity to attract and retain STEAM talent in the region. Hailing from life sciences and tech industries, nearly 100 companies with a San Diego presence have joined the “San Diego Brand Alliance” including Illumina, Human Longevity, Inc., SONY, ViaSat, Intuit – as well as many startups – and have provided feedback on potential recruiting tools and other San Diego assets.

“San Diego holds such tremendous opportunities for candidates, yet when recruiting top talent from outside of the region we still encounter the false perception that career options here are somewhat limited,” said Melinda Del Toro, senior vice president of People & Culture, ViaSat and vice-chair, San Diego Brand Alliance. “The San Diego: Life. Changing. campaign reinforces the message we’ve been telling candidates for years: San Diego is a dynamic, rich environment with incredible opportunities to have both the career and life you want, that you just don't find in other regions.”

Over the next two years, San Diego: Life. Changing. will continue to build out SDlifechanging.org to include full company profiles, a video library and additional recruiting tools for companies. In 2018, EDC will look to partner with local organizations to deploy the campaign in specific markets across the country.

Learn more at SDlifechanging.org and follow along at #SDlifechanging. San Diego-based companies can request access to the recruiting toolkit online here.

 

Please see press kit and FAQs for additional information about the campaign. 

September 15, 2017

Each month the California Employment Development Department (EDD) releases industry data for the prior month. This edition of San Diego’s Economic Pulse covers August 2017 data, including unemployment, new business establishments and job postings.

Highlights include:

  • The region’s unemployment rate was 4.7 percent in August, unchanged from a revised 4.7 percent in July.
  • The unemployment rate was unchanged in every jurisdiction, with the exception of Carlsbad, which increased by 0.1 percentage points in August.
  • The region’s labor force grew again in August, adding 300 workers during the month.
  • Year-over-year, real estate, rental and leasing growth outpaced all other sectors, up 7.1 percent; an increase of 2,000 jobs.

Read San Diego's Economic Pulse here.

August 18, 2017

Each month the California Employment Development Department (EDD) releases industry data for the prior month. This edition of San Diego’s Economic Pulse covers July 2017 data, including unemployment, new business establishments and job postings.
 
Highlights include:
  • The unemployment rate increased 0.4 percentage points to 4.7 percent in July.
  • Unemployment increased in 19 out of 19 jurisdictions. Imperial Beach saw the largest increase of 0.6 percentage points.
  • The region’s labor force grew again in July, adding 12,500 workers during the month.
  • Year-over-year, real estate, rental and leasing growth outpaced all other sectors, up 4.9 percent; an increase of 1,400 jobs.  
 
Read the Economic Pulse here.
August 16, 2017

Following seasonal declines in employment during Q1, San Diego experienced an increase in employment during Q2 2017. The region added 14,100 jobs - a 0.98 percent increase in employment during the quarter. Year-over-year, the region added 27,800 jobs, increasing employment by nearly 2.0 percent.

Meanwhile, San Diego’s unemployment rate rose by 0.1 percentage points during Q2, but is 0.6 percentage points lower than the same period a year ago.

Other key findings from EDC's Quarterly Economic Snapshot include:

  • San Diego closed Q2 2017 with an unemployment rate of 4.3 percent, the 15th lowest among top U.S. metros and below the national and state rates of 4.5 and 4.9 percent, respectively.
  • With the summer tourist season approaching, the leisure and hospitality sector recorded the largest quarterly gain, adding 9,300 jobs during Q2.
  • The median home price rose 7.3 percent from the previous quarter, and is now up 8.0 percent compared to a year ago.
  • VC dollars in the region increased 14.9 percent compared to the previous quarter.

The Quarterly Economic Snapshot analyzes key economic indicators that are important to understanding the regional economy and the region’s standing relative to the 25 most populous metropolitan areas in the U.S. This release includes data from April to June (Q2) 2017.

Read it here.

July 21, 2017

­Each month the California Employment Development Department (EDD) releases industry data for the prior month. This edition of San Diego’s Economic Pulse covers June 2017 data, including unemployment, new business establishments, job postings and who’s hiring in the region.

Highlights include:

  • The unemployment rate increased 0.7 percentage points to 4.3 percent in June.
  • Unemployment increased in 18 out of 19 jurisdictions. Only Del Mar was unchanged, with an unemployment rate of virtually zero.
  • Year-over-year, construction growth outpaced all other sectors, up 7.6 percent; an increase of 5,700 jobs.  

Read the Economic Pulse here.

July 1, 2017

A year ago, members of the Global Competitiveness Council – the voice of the global business community in San Diego – made a request to Mayor Faulconer: to travel internationally with World Trade Center San Diego.

And he said yes. So we decided to start our global engagement by expanding our North American relationships and traveling to Vancouver--an international city that is quicker to fly to than it is to drive to LA. And with so many similarities to San Diego, we wound up squeezing nine meetings and events into just under a day and a half.

Economically speaking, Vancouver is seen as one of the greenest cities in the world. With the Mayor's climate action plan and the ongoing development of our cleantech industry, San Diego is fast being recognized as another one of North America’s greenest cities.

Some of the highlights from the trip include:

  • San Diego-based Cubic Transportation Systems, in partnership with TransLink, Metro Vancouver’s transportation network, announced there were more than 2 million compass cards in circulation
  • Phoenix Molecular Design, a life sciences company based in Vancouver, is actively expanding its business to San Diego and plans to grow to 15 employees within two years
  • UC San Diego and University of British Columbia (UBC)  formulized  the HIBAR initiative, designed to connect their faculty to their communities to tackle problems around sustainability and climate change
  • San Diego State University became the only California university accepted into the International Sustainability Campus Network, joining UBC and other top tier universities around the globe
  • SDG&E and BC Hydro, British Columbia’s energy utility, participated in a clean energy forum
  • Planck Aerospace, a San Diego-based drone startup, was able to pitch its technology to the Port of Vancouver
  • A smart cities forum led by Qualcomm and Wavefront, the Canadian center for mobile and IoT technology, and other telecommunications/Iot companies

 

And we made it back to San Diego just in time to celebrate Canada’s 150 birthday. 

World, get ready. San Diego is coming for you. 

Learn more about the trade mission by checking out #SDinVancouver

 

June 26, 2017
The 2017 BIO International Convention, the world’s leading biotechnology conference, came to San Diego in June and brought with it more than 16,100 attendees from 74 countries. While here, many of these delegations – comprised of venture capitalists, foreign dignitaries, private companies and others – send hundreds of meeting and/or tour requests to local businesses and organizations.
 
WTC San Diego, in partnership with Biocom, launched discoversdbio.com in order to streamline such requests. In this pilot year, the website handled requests from 32 delegations, representing 388 people. More than 75 percent of these delegations consisted of companies seeking partnership opportunities with locals such as JLABS, Thermo Fisher Scientific, Renova Therapeutics and more. 
 
Foreign direct investment (FDI) is an integral part of San Diego’s life sciences cluster. In Q1 2017 alone, San Diego’s life sciences cluster received more than $1.7 billion in FDI – more than 75 percent of the region’s total FDI during that quarter. Strategically implementing tools such as this website helps local companies vet future opportunities. 
 
Moving forward, partner organizations can leverage the website to connect visiting delegations with local businesses and institutions.
June 19, 2017

Today, EDC released the first-ever economic impact report on San Diego’s genomics industry. “Cracking the Code: the Economic Impact of San Diego’s Genomics Industry” explores the economic factors that have led to the proliferation of San Diego’s genomics industry, analyzes the region’s genomics standing relative to other U.S. regions, and quantifies San Diego’s genomics-related firms, talent pool, venture capital and more.

As a way to understand San Diego’s proliferation in the genomics industry, the study also includes a web timeline that charts significant milestones at GenomicsSD.org.

As the #1 most patent intensive genomics market in the U.S., San Diego is leading the charge in a new era of healthcare. Personalized medicine and technology are taking precedence, with local genomics companies, research institutions and universities at the forefront.

KEY FINDINGS

Leadership: San Diego is poised to continue its leadership in the field of precision medicine. With more than 115 genomics-related firms, San Diego has companies that handle every aspect of the genomics value-chain – from sampling and sequencing (e.g. Illumina, Thermo Fisher Scientific) to analysis and interpretation (e.g. AltheaDX, Human Longevity, Inc.) to clinical applications (e.g. Celgene, Arcturus Therapeutics), creating a complete ecosystem. Additionally, San Diego conducts the fundamental scientific research, due in part to the concentration of research institutes, that form the basis for many global genomics therapies and interventions.

Capital: While San Diego is home to just one percent of the U.S. population, it received 22 percent – $292 million – of the venture capital funding in genomics in 2016. Continually, San Diego’s numerous nonprofit research institutes command a large share of federal funding (e.g. NIH). In fact, San Diego received $3.2 million federal contract dollars in 2016 – more than any other U.S. region.

Talent: San Diego produces more genomics-ready graduates, relative to the size of its workforce, than any other U.S. region. With nearly 2,000 average genomics-related degrees (biochemistry, cognitive science and bioinformatics) conferred per year, San Diego’s genomics companies benefit from the preparatory work of the region’s top academic institutions. In that vein, it is projected that the local talent pool for key genomics occupations will grow by an additional 10 percent by 2021.

ADDITIONAL KEY FACTS

  • San Diego’s genomics industry has a $5.6 billion annual economic impact, impacting 35,000 jobs in 2016.
  • Among top life sciences U.S. metros, San Diego’s genomics industry ranks  #2 overall, #3 in innovation, #2 in talent, and #4 in growth.*
  • From 2014 to 2016, San Diego generated 371 genomics-related patents. Collectively, 28 local firms generated 120 genomics-related patents in 2016.
  • San Diego is 3.1x more concentrated than the U.S. in key genomics occupations.
  • From 2011 to 2016, San Diego’s genomics talent pool grew by 11 percent, far outpacing the national growth rate of 5.1 percent.

*The genomics scorecard was calculated using a weighted ranking system divided into three categories approximating the genomics ecosystem: innovation, talent, and growth.

EDC’s study was underwritten by Illumina, and sponsored by Alexandria Real Estate, Barney & Barney, Biocom, Eastridge Workforce Solutions, Human Longevity, Inc., Latham & Watkins, Thermo Fisher Scientific and UC San Diego. Additional research support was provided by CBRE.

For a complete copy of the executive summary, click here. For a copy of the full study, click here. To view the web timeline, visit GenomicsSD.org.

 
April 19, 2017

The technology cluster along the San Diego region’s 78 Corridor spans 70 different industries and 200 unique occupations. Encompassing the North County cities Carlsbad, Escondido, Oceanside, San Marcos and Vista, this well-established and diverse tech cluster is expected to grow by 5 percent over the next five years, according to a study released by Innovate78 today.

Study highlights include:

  • The 78 Corridor’s tech cluster has a $6.1 billion total economic impact annually, representing nearly 25,000 jobs.
  • North County’s technology cluster has a competitive advantage in precision manufacturing – specializing in the production of biomedical devices, telecommunications equipment and defense-related products.
  • The 78 Corridor’s tech cluster is 1.4 times more concentrated than the nation.
  • Biotech and biomed devices has been the fastest growing segment in the tech cluster, with a 9 percent increase in employment since 2011.


Read the executive summary and full study here.

March 17, 2017

Today, San Diego Mayor Faulconer announced The City of San Diego has been awarded a $1.6 million grant from the Department of Defense’s Office of Economic Adjustment to support the resiliency and growth of local defense contractors.

The City of San Diego and key partners, including San Diego Regional EDC, County of San Diego, San Diego Military Advisory Council, East County Economic Development Corporation and South County Economic Development Corporation – collectively named Propel San Diego – will deploy programs to support the region’s defense ecosystem. 

Leveraging the grant, the Propel San Diego team will concentrate on economic development strategies for companies expanding in or at risk of leaving the region. As part of this work, Propel San Diego will create a database of all defense firms in San Diego County and deploy an interactive tool to explain and model changes in defense spending activity.

Home to the largest concentration of military assets in the world, San Diego’s economy is inextricably linked to the national defense ecosystem. According to SDMAC, the total economic impact of the defense industry is nearly $45 billion.

Defense-related organizations are as diverse as San Diego’s key industries and include companies specializing in aerospace, maritime, unmanned vehicles, robotics, autonomous systems, cybersecurity, advanced manufacturing and more.

Leveraging DoD support, Propel San Diego programs aim to help San Diego retain highly-skilled talent and create increased stability for defense companies in an increasingly uncertain defense budget world. 

Propel San Diego sentiments:

  • “San Diego is proud of its military roots and our defense industry plays an integral role in our local economy,” Mayor Faulconer said“This grant will help support our local defense contractors so they can keep creating the kind of good-paying jobs San Diegans deserve.”
  • “From Qualcomm’s mobile technology to Cubic’s smart card systems and ViaSat’s broadband satellites, some of the world’s most game-changing technology is rooted in San Diego’s defense industry. Supporting the commercialization and visibility of the region’s defense-related firms, small and large, is critical to economic growth. The OEA grant and Propel San Diego collaborative enables us to do just that,” said Mark Cafferty, president and CEO of San Diego Regional EDC.
  • “The Propel San Diego initiative and OEA funding will enable a complete technology refresh of East County Economic Development Council‘s Connectory.com Network, an online resource that contains detailed capabilities profiles of industrial and technology companies across all industries,” said Joe Mackey, chair of the East County EDC board and CEO of XL Staffing and XL Security. “An upgraded Connectory that takes advantage of big data analytics will allow Propel San Diego to understand and track the wide, deep and diverse defense supply chain resident in the San Diego region, now and into the future.”
  • “SDMAC is honored and excited to be a recipient of the OEA grant. We look forward to playing a key role in facilitating the exchange of contractual information that will keep business in the San Diego region,” said Randy Bogle, executive director of San Diego Military Advisory Council.


For more information, visit OEA.gov.