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The technology cluster along the San Diego region’s 78 Corridor spans 70 different industries and 200 unique occupations. Encompassing the North County cities Carlsbad, Escondido, Oceanside, San Marcos and Vista, this well-established and diverse tech cluster is expected to grow by 5 percent over the next five years, according to a study released by Innovate78 today.
Study highlights include:
According to the Brookings Institution, more than 98 percent of San Diego’s economic growth is going to come from focusing on companies already in the region. While poaching companies from other states may command headlines, focusing on helping companies already in San Diego is what will actually move the needle. And according to the Kauffman Foundation, one of the primary reasons a startup or company chooses to grow in a region is because of its talent pool.
So how do we ensure that San Diego has the workforce to compete?
We start by telling a cohesive story. San Diego wears many hats – we have a high concentration of tech jobs. We’re one of the top life sciences ecosystems in the country. And we’re also a pretty awesome place to live. This is what the research tells us.
But when you’re marketing a region, perception – not fact – is reality.
At EDC, everything we do begins and ends with research. Understanding our story and strengths is no different. With the help of two local firms, we set out to test baseline perceptions of our region. What we found is that many senior level HR managers feel like they are missing out on key recruits because these potential employees don’t know what San Diego has to offer, both in terms of career progression and lifestyle. EDC set out to figure out what our message is, what makes us different from other regions and how we tell that story to the rest of the world.
Since January, EDC has shared this message platform with more than 90 regional companies and organizations – our Brand Alliance. Next, we will be building out a website that will look at unique neighborhoods, companies and activities and a digital toolkit (fast facts, logos, imagery, etc.). The goal is to arm companies with the resources they need to better tell San Diego’s story to the world.
Our Brand Alliance is comprised of diverse companies and opinions, but we’ve all agreed on one thing: San Diego's story is worth telling.
Join us at EDC’s Annual Dinner on April 20 for a sneak peek of the campaign.
If you are a San Diego company that is interested in learning more about this initiative, please contact Sarah Lubeck at email@example.com.
“If you build it, they will come…” This mantra was true of the Field of Dreams, and now of San Diego’s burgeoning tech ecosystem.
Together with 35 of San Diego's best and biggest tech companies, Innovate78 representatives joined the San Diego Venture Group's Tacos + Tech in Silicon Valley last week. The event – appropriately held at the Computer History Museum – played host to more than 700 curious Bay Area engineers and programmers, and served to showcase the high-tech jobs and opportunities available across San Diego.
With a special focus on attracting Bay Area engineers, North County companies like ViaSat, Thermo Fisher Scientific and Verve, as well as other San Diego companies like Illumina, Dexcom, ResMed, Qualcomm, Human Longevity, Cubic, Hired and LoanHero set up shop at the job fair-like event. Company recruiters spoke to San Diego as the alternative to Northern California’s congested traffic, high cost of living, hyper-competitive workforce culture and other issues plaguing the region.
As a proud sponsor, the EDC-led economic development initiative Innovate78 represented North County at a booth, with leaders from the five cities along the 78 Corridor – Carlsbad, Escondido, Oceanside, San Marcos and Vista – at the helm. Conversations with attendees ranged from North County housing costs to the growing tech sector, to the many breweries that make up the ‘Hops Highway’ – one of the primary booths highlighting the region's lifestyle.
While many attendees admitted connection to San Diego through family, school or dream vacations, it seemed as though the region’s tech ecosystem – which employs nearly 69,000 people – has flown under the radar. Tacos + Tech provided a platform for some of San Diego County’s top employers and innovators to attract Bay Area talent through simply sharing San Diego's reality: a broad diversity of career opportunity mixed with a top-tier quality of life (and, of course, tacos and beer). For decades, San Diego has built this ecosystem, and now…the talent will most certainly come.
Tacos + Tech comes on the heels of SDVG's Beachhead launch, a coworking space for San Diego entrepreneurs working out of Silicon Valley.
For 36 hours in late September/Early October, RIMAC Arena was transformed from a sports facility, to a coliseum of creative computing. One thousand students from around California came to compete in the largest collegiate hackathon the region has to offer: SD Hacks. Teams worked to create new code, applications and programs that responded to sponsored challenges. In addition to student competition, companies like ViaSat, Qualcomm, SAIC, SPAWAR, Perkins Coie, iboss Cybersecurity, Classy, VaultRMS, Booz Allen Hamilton and the City of San Diego joined in to talk local tech opportunity and mentor student teams. When all is said and done, 1,000 prospective tech employees left the competition with a new perspective on opportunities in tech, here in San Diego.
In an age of rapidly evolving technology, it’s becoming increasingly pertinent for companies to defend themselves against cyber attacks. The cybersecurity sector seeks out the brightest minds to stay one step ahead of hackers who threaten security of some of the biggest U.S. companies like Netflix, Twitter, Spotify and Amazon. Experts predicted one million cyber job openings worldwide in 2016. This burgeoning market for cyber professionals saw 74 percent growth in the last 5 years with expected growth of 13 percent in San Diego alone between 2016 and 2017. Big players in cybersecurity call San Diego home including SPAWAR, ViaSat, ESET, Northrop Grumman, Sentek Global and General Atomics, to name a few.
EDC's Link2 San Diego program seeks to retain the region's new grads by introducing them to industry leaders and lucrative job opportunities within some of the region's fastest growing sectors. By partnering with local universities, students have a chance to interact one-on-one with top executives they may not otherwise meet. Our fall 2016 Link2 series kicked off with Link2Tech at CSU San Marcos and Cuyamaca College this September. Now, in recognition of National Cyber Security Awareness month, we brought Link2Cyber to USD and SDSU.
Link2Cyber at USD was hosted in partnership with the university's new Center for Cyber Security Engineering and Technology (CCSET). The panel was moderated by Winnie Callahan, director of CCSET and featured representatives from the Cyber Center of Excellence, Sharp Healthcare, ESET, City of San Diego and SPAWAR. There were more than 60 college and high school students in attendance.
For Link2Cyber at SDSU, EDC partnered with the university's Department of Computer Science and its Computer Sciences Advisory Board in hosting 60 students and 20 industry representatives for a networking reception and panel discussion. During the panel, representatives from Sony, General Atomics, ViaSat, LP3 Security and Sentek Global spoke to current trends in cybersecurity and provided insight on how students can best prepare for jobs in cyber.
By showcasing the breadth and diversity of San Diego's top industries, EDC is working to retain and attract top tier talent in San Diego.
With the kickoff to the fall semester, EDC is hosting symposiums on university and community college campuses around the region to better connect talent with opportunities within our leading industries.
On September 15, EDC partnered with CSU San Marcos to host the first event of the fall. Link2Tech @ CSUSM hosted 100 students interested in careers in technology. The event included two different high school classes from the 78 Corridor that are on computer science pathways. The program brought together executives from Thermo Fisher Scientific, Welk Resorts, ViaSat and Northrop Grumman, and gave students an opportunity to hear discussion about the diversity of the tech ecosystem in San Diego, hear where the industry is going and interact with speakers to better understand how they can work to have an internship or job with them.
On September 27, EDC hosted the second event of the semester: Link2Tech @ Cuyamaca College. The event featured a panel of representatives from VaultRMS, Dev Bootcamp and the Salk Institute for Biological Studies. Attended by 100 high school and college students, the conversation focused primarily on personal career selection, entrepreneurship and refining soft skills as an essential part of professional development.
Proceeding both events, students submitted resumes and engaged in one-on-one dialogue with the speakers. Exposing students to career opportunities help retain the region’s top-tier talent.
On July 14, San Diego Mayor Kevin Faulconer hosted more than 100 business and community leaders at the One San Diego 100 reception. The reception, hosted at DeskHub in Little Italy, recognized early adopters of the Mayor’s One San Diego 100 Initiative, while learning more about the creative ways companies throughout the region are investing in our future workforce and encouraging others to get involved.
The initiative, a recommendation of the Mayor’s OpportunityWORKS Taskforce, challenges 100 businesses throughout the region to engage in providing meaningful work-based learning experiences for young adults. Experiences range from summer jobs and internships to company tours, job shadows and the creation of learning labs inspired by Qualcomm’s Thinkabit Lab.
To date, more than 68 companies have signed on to the Initiative. Any company, large or small, is encouraged to participate and share the exciting ways they are connecting the next generation of workers to San Diego’s thriving economy. For more information or to share your company’s story, visit onesandiego100.org or contact Ashley Swartout at firstname.lastname@example.org.
In an effort to attract talent from outside of the region to North County San Diego, Innovate78 led an ad campaign targeting the L.A. area and focusing on the region’s diverse career and lifestyle opportunities. Utilizing various social media channels, as well as university communications at UCLA and UCI, the ad campaign garnered more than 740,000 impressions and drove more than 3,500 clicks to the Innovate78 website, where recent graduates can find jobs, housing and additional resources available in North County.
This is a new effort focused on exposing talent from outside of San Diego to the unique opportunities in North County – which includes more than surfing and craft beer (although we love those, too).