April 5, 2017
According to the Brookings Institution, more than 98 percent of San Diego’s economic growth is going to come from focusing on companies already in the region. While poaching companies from other states may command headlines, focusing on helping companies already in San Diego is what will actually move the needle. And according to the Kauffman Foundation, one of the primary reasons a startup or company chooses to grow in a region is because of its talent pool.
So how do we ensure that San Diego has the workforce to compete?
We start by telling a cohesive story. San Diego wears many hats – we have a high concentration of tech jobs. We’re one of the top life sciences ecosystems in the country. And we’re also a pretty awesome place to live. This is what the research tells us.
But when you’re marketing a region, perception – not fact – is reality.
At EDC, everything we do begins and ends with research. Understanding our story and strengths is no different. With the help of two local firms, we set out to test baseline perceptions of our region. What we found is that many senior level HR managers feel like they are missing out on key recruits because these potential employees don’t know what San Diego has to offer, both in terms of career progression and lifestyle. EDC set out to figure out what our message is, what makes us different from other regions and how we tell that story to the rest of the world.
Since January, EDC has shared this message platform with more than 90 regional companies and organizations – our Brand Alliance. Next, we will be building out a website that will look at unique neighborhoods, companies and activities and a digital toolkit (fast facts, logos, imagery, etc.). The goal is to arm companies with the resources they need to better tell San Diego’s story to the world.
Our Brand Alliance is comprised of diverse companies and opinions, but we’ve all agreed on one thing: San Diego's story is worth telling.
Join us at EDC’s Annual Dinner on April 20 for a sneak peek of the campaign.
If you are a San Diego company that is interested in learning more about this initiative, please contact Sarah Lubeck at firstname.lastname@example.org.
January 30, 2017
By Nikia Clarke, executive director of WTC San Diego and Peter Cowhey, interim executive vice chancellor for Academic Affairs at UC San Diego
During his first week in office President Trump made many bold moves, including an executive order to withdraw from the Trans-Pacific Partnership (TPP)
, a call to renegotiate NAFTA, and a threat to impose a 20 percent border tax on Mexican imports to the United States following a very public spat with Mexican President Enrique Peña Nieto.
Trade matters for economies, big and small. For a border city on the edge of the Pacific, decisions on trade policy in Washington have outsized impacts on jobs, growth and opportunities for San Diegans.
Take TPP — an international trade deal originally negotiated between the U.S. and 11 other countries, covering 40 percent of global GDP.
Right now, the status quo makes it more expensive for U.S. companies to export to other countries than it is for foreign companies to sell goods and services here. TPP sought to level the playing field, especially for the small and midsize companies that make up more than 95 percent of San Diego’s business ecosystem.
It also was the first trade deal to write the rule book for the economy of the future. It protected the intellectual property of American innovators, which matters when you live in the third most patent-intensive region in the world.
Scientific research and development, the heartbeat of our world-renowned life sciences ecosystem and an industry dependent on patents, is five times more concentrated here than in the U.S. as a whole.
TPP eased restrictions on the movement of data and services across borders, which is important when you have a globally competitive cybersecurity cluster and revolutionary big data and genomics industries.
In San Diego, innovation is our livelihood, and TPP would have been a game changer for all those San Diego companies that export their knowledge across the globe. Killing TPP effectively cedes leadership on trade rules and norms to China, an outcome that is unlikely to be advantageous for U.S. companies and consumers.
And don’t forget that 97 percent of our goods exports — primarily high-value manufactured goods worth over $22 billion — are already sold in TPP markets, employing over 120,000 San Diegans. Most of those goods are exported to Mexico, sometimes crossing the border several times before they are fully assembled. This means that 40 percent of the content of imports from Mexico — the ones subject to a potential 20 percent tax — is American-made.
As we pivot from what could have been with TPP and look to NAFTA renegotiation, to building a wall, to a looming trade conflict with China, we should remember that trade has always been an American reality.
Here in San Diego, we marvel at the transformation over the past 50 years from a sleepy Navy town to a global city that develops life-changing technologies. We didn’t get here by building walls, and we won’t get ahead that way either.
For more more on TPP and San Diego, see WTCSD's economic impact report.
January 19, 2017
At the start of each year, Forbes recognizes young entrepreneurs, innovators and leaders across business, education, media and more. In the 2017 iteration, San Diego had strong representation across sectors, further solidifying our region as a world-class city where young talent thrives.
Introducing San Diego's 20-something superstars listed in Forbes 2017...
Chad Amonn, Cofounder, Inova Drone (manufacturing): Chad founded Inova Drone, a TechStars company developing small drones for commercial and governmental applications, including public safety and infrastructure inspection. Inova Drone was one of the first companies in Qualcomm's Robotics Accelerator, and was recently a part of WTC San Diego's 2016 MetroConnect program.
Vinny Green, Director, Business Development, Snopes (media): Leading business development for fact-checking site Snopes, Vinny and his team doubled annual site traffic to over 13 million unique visitors in October. A local, Vinny graduated from MiraCosta Community College.
Melissa Gymrek, Assistant Professor, University of California San Diego (science): With research institutions and universities creating a major economic impact in San Diego, scientists like Melissa play a crucial role in building our San Diego's innovation economy. Recognized for her work in genetics and with a patented algorithm for part of the genetic sequencing process, Melissa is on the forefront of San Diego’s scientific research.
James Heller, Cofounder, Wrapify (marketing): Growing up as a car enthusiast, James used his passion to launch Wrapify, a San Diego startup that pays drivers to wrap their cars with advertisements. With $3 million in sales and 35,000 drivers, the company's unique platform has caught on in 27 cities. James attended CSU San Marcos.
Braydon Moreno & Coby Kabili, Cofounders, Robo 3D (manufacturing): Founded in an apartment in Pacific Beach in 2012, Robo 3D now pulls in $4.7 million in annual earnings with its high-speed consumer-based 3D printers. Part of WTC San Diego’s 2015 MetroConnect program, Robo 3D received programmatic and financial support to increase its exporting capacity in new international markets.
Josh Watson, Esports Operation Manager, Psyonix (gaming): With the huge success of the game Rocket League, downtown San Diego-based gaming company Psyonix has been pushing its way into eSports in recent years with SDSU grad Josh Watson leading the charge. His work includes production of the Rocket League Championship Series Live International Finals, which was viewed by over 1 million people worldwide.