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The Big Picture San Diego Blog

Mark Cafferty

January 2, 2018

"Businesses need to act together to attract talent" was originally published in The Business Journals, authored by EDC president and CEO Mark Cafferty.

With U.S. unemployment hitting a 17-year low late last year, competition for talent has become increasingly fierce for businesses across the country. 
Part of a company's challenge in attracting talent, however, is working with the broader business community in its city, region or state to ensure that it is not only a place where people want to work, but also a place where people want to live.
While focusing internally to find and hire employees, companies must also work with each other — even with their competitors — and public or municipal entities to help foster a favorable quality of life and career mobility that will attract talented workers.
Companies must communicate with clear, consistent messaging in a united front to evoke authenticity and a sense of community that is appealing to today’s top talent. 
Improving perceptions to attract top talent 
Some cities and states have an abundance of career opportunities available but lack the public perception that these jobs exist. Often this divide boils down to a lack of available resources for businesses to tout their local economy.
Talent attraction has become about telling a region’s story, not just selling a company’s individual offerings. 
An influx of high-paying jobs in a region — especially at publicly-facing brands —must be met with the skilled talent required to fill them. Here in San Diego, the region has a high share of the nation’s life sciences and tech jobs, but research recently revealed many senior-level HR managers are struggling to find talent because of the perception of available opportunities in the area.
To address this issue, EDC has launched a campaign to communicate the region’s unique position in the global market, its lifestyle offerings and its community of people looking to change the world. 
The campaign — San Diego: Life. Changing. — serves to tell authentic stories of San Diegans who have discovered the region as not only as a great place to live, but also a place with ample career opportunity, most especially at impact-driven companies and organizations. Through a related work-live-play website,, individuals curious about the region have access to information on its top industries and growing companies, lifestyle amenities and more....
Read the full byline online here.