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The Big Picture San Diego Blog


Red Door Interactive

June 25, 2018

After Thermo Fisher Scientific opened its software development center of excellence in September 2016, the technical capabilities of Tijuana’s workforce have caught the attention of numerous San Diego companies. One of those companies is Red Door Interactive (RDI), a San Diego-based digital marketing firm poised for rapid growth. Rather than growing its team in Indonesia, RDI approached EDC with a preference to expand closer to its headquarters in downtown San Diego. EDC worked with RDI over the proceeding months to assess the company’s needs and get leadership acquainted with the Tijuana market.  

RDI’s leadership was encouraged by the success of Thermo Fisher’s software center, which grew from 40 to more than 250 employees over two years. However, Thermo Fisher’s line of work ranges greatly from RDI’s, which is focused on SEO optimization, web development, and data analytics. The digital marketing industry is highly competitive, and subject to cost pressures and workload fluctuations. To keep with demand, RDI needed a solution that allowed it to increase agility and scale its staffing capability without greatly increasing overhead.  

After meeting with RDI’s leadership, EDC organized a site visit to showcase numerous software development operations in Tijuana. Alongside EDC, the company toured examples of different operational models including BIT Center, MindHub Tech Incubator, and Thermo Fisher. These companies shared insight on talent availability and resources. RDI’s leadership left the site visit impressed and ready to move ahead. To move quickly on an expansion, EDC and Tijuana EDC facilitated an introduction between RDI and IVEMSA, a Tijuana shelter company that works with U.S. companies to simplify the process of establishing an operation in Mexico.

Soon thereafter, RDI and IVEMSA toured through several available office locations, ultimately selecting one to begin operations. RDI is currently opening their Tijuana operation, investing more than $40,000 and achieving an immediate three percent growth in employment, with projections for growth up to 15 percent.

"Thanks to the EDC, Red Door Interactive is now expanding our footprint in the broader San Diego-Tijuana region. EDC made the daunting process incredibly approachable by walking us through the process every step of the way,” said Reid Carr, CEO, Red Door Interactive. “They facilitated site exploration and establishment via critical and vetted introductions and they provided valuable information to support our decisions. We can now capitalize this diverse regional asset to complement our established presence in San Diego.”