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The Big Picture San Diego Blog


San Diego: Life. Changing.

August 10, 2018

Well, that was fun.

Thank you to those who joined EDC last night for the SD: Life. Changing. Summer Bash. Since the beginning, this has been a community-driven campaign, and last night was no exception. 

This event would not have been possible without the vision of Dan Ryan and his team at Alexandria Real Estate Equities, Inc., as well as our sponsors DPR ConstructionBNBuilders, and many more. A huge thanks to Dawn Barry and Nate Wiger for telling us their San Diego stories, and to Brian Malarkey for dishing up some culinary magic. These are exactly the kind of companies and people that make this place Life. Changing., and these are exactly the types of stories that we need to continue to tell. 

But we cannot do this alone. We need your help. As part of SDlifechanging.org, we've created a Talent Recruitment Toolkit and a directory + map of the region's most innovative companies – You can request free access to those here. We’re asking you – as San Diegans that know and love this region – to share these resources on your company and personal channels.

Please be sure to follow along and engage with us at @SDlifechanging and stay tuned for additional updates.

Stay life-changing, San Diego.

- Team EDC

p.s. Event photos will soon be available for download here

If you are interested in engaging more in the campaign, please drop us a line at communcations@sandiegobusiness.org.

July 17, 2018

EDC launched the San Diego: Life. Changing. campaign to attract talent and investment to San Diego by celebrating the smart and innovative people that call this place home.

Join us August 9 for a night of local food + drinks served up by celeb chef Brian Malarkey, campaign giveaways, and more to learn how we can take San Diego: Life. Changing. to the next level. We'll also hear a keynote from Dawn Barry, co-founder and president of Luna DNA, and Nate Wiger of Amazon. Stay tuned for word on another special guest..

Where: Farmer & the Seahorse | 10996 Torreyana Rd, San Diego, CA 92121 (one of the hippest spots in SD)
When: Thursday, August 9, 2018 | 5:00-8:30pm

July 13, 2018

San Marcos-based MetroConnect company Ocean Reef Group proves just what we mean by San Diego: Life. Changing. 

When twelve Thai boys and their soccer coach were trapped in a partly flooded cave, the diving equipment company quietly stepped in behind the headlines. On its own accord, Ocean Reef shipped thousands of dollars worth of full-face dive masks to Thailand to be worn by the young boys as they escaped the cave. After a two-week ordeal, all team members survived and were successfully extricated. This is how #SDlifechanging gets to work.

More details here.

June 28, 2018

In an effort to maximize the region’s global competitiveness via talent attraction, EDC launched the San Diego: Life. Changing. brand campaign last year. The campaign serves to raise San Diego’s profile by telling real stories of the people and companies that call San Diego home. By bringing light to San Diego’s robust innovation ecosystem and vibrant entrepreneurial community, EDC aims to eliminate the stigma that there aren’t jobs in San Diego.

Most people around the world know San Diego as a vacation destination, rather than a place where they actually live and grow their careers. Part of this could be attributed to a ‘too good to be true’ mentality, with San Diego’s impeccable weather, endless outdoor activities, and friendly easy-going residents. It doesn’t seem possible to get both one’s dream job and the top-tier quality of life that San Diego offers. But those who have made the move to San Diego know that is, in fact, not the case. San Diego may not be a headquarters town, but the mission-driven companies located here are making huge, ‘life-changing’ impacts in both the tech and life sciences industries. And better yet, they’re hiring.

As part of the campaign’s latest web developments, there is now an interactive company map that showcases top tech, life sciences, and lifestyle companies in San Diego. This allows people to easily compare and contrast the different companies located here at a high-level, so they can get a holistic view of San Diego’s career offerings.

If you are part of a San Diego company that meets this criteria and would like to be added to the map, simply sign up for the online recruitment toolkit and select ‘I’d like to also add a profile for my company.’

From Illumina’s human genome sequencing technology to Aira’s software for the visually impaired, San Diego companies are quite literally changing the world. Visit the San Diego: Life. Changing. company map to see other top companies that are fueling global innovation from right in our backyard.

 

June 14, 2018

As part of the San Diego: Life. Changing. campaign, we're always thinking of different ways to communicate San Diego's story. And though it's a mostly digital campaign, we know the value in prospective talent having something tangible to hold, touch, and keep at their desk to flip through whenever daydreaming of a better life.

This guide - as part of the Talent Recruitment Toolkit - provides an overview of what it's like to work and live in San Diego, showcasing some of the innovations and technology created here, as well as the different neighborhoods recruits could soon be calling 'home.' Flip through the digital version of the guide below. If you're interested in purchasing printed copies for use in your recruitment efforts, email us at communications@sandiegobusiness.org.

May 10, 2018

As part of the San Diego: Life. Changing. campaign, EDC has released a recruitment toolkit and company map for use by local employers.

Amid a nationwide battle for talent, San Diego companies must compete with other cities to fill innovation jobs. To address this issue, the toolkit and map provide the resources needed to inform talent of all that San Diego has to offer: meaningful career opportunities, unparalleled lifestyle amenities and highly-talented people.

 “San Diego: Life. Changing. was created by San Diego, for San Diego,” said Lauree Sahba, COO, San Diego Regional EDC. When we spoke to tech and life sciences companies, they said they needed a one-stop shop where they can pull information about the region to help recruit talent and attract investment. We will continue to add and refine resources based on company feedback.”

Talent fuels economic growth, drives corporate decision-making and incubates entrepreneurship. If San Diego wants to remain economically competitive, it must continue to attract and retain a talent pool that appeals to global companies.

In early 2018, Robert Half staffing company named San Diego the number one city for tech job growth in the first half of 2018. Additionally, STEM jobs are 34 percent more concentrated in San Diego than the U.S. average, based on a San Diego Regional EDC analysis of EMSI data.

San Diego: Life. Changing. was created to refine a cohesive regional identity to attract and retain STEM talent. The campaign and the contents of the toolkit have been guided by the “San Diego Brand Alliance” – a group of more than 50 life sciences and tech employers including Illumina, Human Longevity, Inc., Viasat and more. Representing the region in a united front will ensure San Diego continues to compete on the global stage.

San Diego holds such tremendous opportunities for candidates, yet when recruiting top talent from outside of the region we still encounter the false perception that career options in the area are somewhat limited,” said Melinda Del Toro, SVP of People & Culture, Viasat. “The toolkit provides resources that reinforce the message we’ve been telling candidates for years: San Diego is a dynamic, rich environment with incredible opportunities to have both the career and life you want, that you just don't find in other regions.”

The toolkit includes recruitment resources such as fast facts, imagery and b-roll, infographics, industry overviews, social media posts and more. Users can sign up for free access to the toolkit online here

The map was designed so potential recruits and those interested in learning about careers in San Diego can visualize the breadth of companies throughout our region. Representatives from tech, life sciences or lifestyle companies may also request to add their company to the map.

For more information about ways to leverage the campaign, visit SDlifechanging.org.

 

 

 

 

 

 

April 11, 2018

With and through our investors, EDC maximizes San Diego’s economic competitiveness. Here's our Q1 in review:

Regional Support
In order to grow jobs, EDC dispatched the following company support tactics and events throughout Q1:
 
San Diego: Life. Changing.
EDC's global identity efforts serve to elevate the region as a top destination for talent and investment. In Q1, EDC told authentic stories about the people and companies that call San Diego home. Here's how:
 
Research
Understanding our economy begins with strong data. EDC develops economic reports to help business and civic leaders make informed decisions specific to growth and inclusion across the region. EDC released the following economic reports:
 
WTC San Diego
As part of EDC, World Trade Center San Diego works to cultivate a pipeline of export-ready firms, maximize FDI opportunities, and grow the region's global connectivity. Q1 outcomes included:

See EDC's full Q1 Report here.

January 2, 2018

"Businesses need to act together to attract talent" was originally published in The Business Journals, authored by EDC president and CEO Mark Cafferty.

With U.S. unemployment hitting a 17-year low late last year, competition for talent has become increasingly fierce for businesses across the country. 
 
Part of a company's challenge in attracting talent, however, is working with the broader business community in its city, region or state to ensure that it is not only a place where people want to work, but also a place where people want to live.
 
While focusing internally to find and hire employees, companies must also work with each other — even with their competitors — and public or municipal entities to help foster a favorable quality of life and career mobility that will attract talented workers.
 
Companies must communicate with clear, consistent messaging in a united front to evoke authenticity and a sense of community that is appealing to today’s top talent. 
 
Improving perceptions to attract top talent 
Some cities and states have an abundance of career opportunities available but lack the public perception that these jobs exist. Often this divide boils down to a lack of available resources for businesses to tout their local economy.
 
Talent attraction has become about telling a region’s story, not just selling a company’s individual offerings. 
 
An influx of high-paying jobs in a region — especially at publicly-facing brands —must be met with the skilled talent required to fill them. Here in San Diego, the region has a high share of the nation’s life sciences and tech jobs, but research recently revealed many senior-level HR managers are struggling to find talent because of the perception of available opportunities in the area.
 
To address this issue, EDC has launched a campaign to communicate the region’s unique position in the global market, its lifestyle offerings and its community of people looking to change the world. 
 
The campaign — San Diego: Life. Changing. — serves to tell authentic stories of San Diegans who have discovered the region as not only as a great place to live, but also a place with ample career opportunity, most especially at impact-driven companies and organizations. Through a related work-live-play website, SDlifechanging.org, individuals curious about the region have access to information on its top industries and growing companies, lifestyle amenities and more....
 
Read the full byline online here.

 

September 29, 2017

This week, EDC took its Link2 San Diego program on the road, setting up shop at Cal Poly SLO’s Computing Career Fair where CS and engineering students came to connect with the biggest names in tech from around the country. The best news: we weren’t the only San Diego representation in the room. Among the sea of 35+ company booths were locals ViaSat, Booz Allen Hamiliton and Intuit.

EDC’s booth, themed San Diego: Life. Changing., served as the information hotspot for students looking to relocate after graduation. Of the 70 students we spoke with, most expressed interest in staying in California, and many were considering San Diego for post-grad. Confirming a common misconception, many students thought of San Diego as only a vacation beach-town and were unaware that the region is home to tech powerhouses Google, GoPro, Amazon, Intuit, FitBit and many more. We took this opportunity to garner student interest in the Link2 San Diego event taking place on SLO’s campus the week following (October 3), where students could network in a more casual, informational setting with local companies ViaSat, Intuit, Takeda, Solar Turbines and MindBody.

Our giveaways served to drive the San Diego reality home. The San Diego: Life. Changing. pocket guide and company map highlighted the industry opportunity available in San Diego, while our bottle openers (the fan favorite) alluded to our leading craft beer scene.

The purpose of the Link2 San Diego program is to highlight the career opportunity available in San Diego. We’ve done this locally, at SDSU, UC San Diego, USD and more. And now, with the Cal Poly Computing Career Fair, we’ve taken these efforts on the road – attracting students and soon-to-be grads into our region.  

September 21, 2017

EDC officially launched San Diego: Life. Changing., a campaign to raise San Diego’s profile and attract and retain top STEAM (Science, Technology, Engineering, Art, Math) talent in the region. SDlifechanging.org includes information about living and working in the San Diego region, and will soon include a digital toolkit to assist companies in their recruitment efforts.                          

The campaign was launched at a specially-themed San Diego: Life. Changing Night at the Padres game on September 19, with more than 15,000 in attendance.

San Diego: Life. Changing. communicates San Diego’s evolving value proposition, driven by companies and people looking to change the world and upgrade their quality of life.                                                                                                               

“We’re not Boston, New York, San Francisco or Los Angeles. And we don’t want to be,” said Mark Cafferty, president & CEO, San Diego Regional EDC. “This campaign was developed by San Diego…and for San Diego to communicate the unique opportunities and experiences our region offers to companies and employees alike.”

Extensive research proves that talent fuels economic growth, drives corporate decision-making and fuels entrepreneurship. If San Diego wants to remain economically competitive, it must continue to attract a talent pool that appeals to global companies.

The launch of the campaign is the culmination of Phase I of a year-long effort to refine a cohesive identity to attract and retain STEAM talent in the region. Hailing from life sciences and tech industries, nearly 100 companies with a San Diego presence have joined the “San Diego Brand Alliance” including Illumina, Human Longevity, Inc., SONY, ViaSat, Intuit – as well as many startups – and have provided feedback on potential recruiting tools and other San Diego assets.

“San Diego holds such tremendous opportunities for candidates, yet when recruiting top talent from outside of the region we still encounter the false perception that career options here are somewhat limited,” said Melinda Del Toro, senior vice president of People & Culture, ViaSat and vice-chair, San Diego Brand Alliance. “The San Diego: Life. Changing. campaign reinforces the message we’ve been telling candidates for years: San Diego is a dynamic, rich environment with incredible opportunities to have both the career and life you want, that you just don't find in other regions.”

Over the next two years, San Diego: Life. Changing. will continue to build out SDlifechanging.org to include full company profiles, a video library and additional recruiting tools for companies. In 2018, EDC will look to partner with local organizations to deploy the campaign in specific markets across the country.

Learn more at SDlifechanging.org and follow along at #SDlifechanging. San Diego-based companies can request access to the recruiting toolkit online here.

 

Please see press kit and FAQs for additional information about the campaign.