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The Big Picture San Diego Blog


talent

September 6, 2018

In an effort to build a more inclusive economy, San Diego Regional EDC and its Inclusive Growth Steering Committee of 40 employers officially endorsed a regional goal to double the number of skilled workers produced in San Diego County to 20,000 per year by 2030, as well as a set of recommendations, to develop a stronger local talent pipeline – the first of three main goals of EDC’s Inclusive Growth initiative.

“We have untapped talent all throughout San Diego County, especially in our Latino communities,” said Dr. Patricia Prado-Olmos, vice president of community engagement, California State University San Marcos, and Inclusive Growth Steering Committee member. “When higher education and companies come together to provide our traditionally underserved populations with the education, training, and development they need to qualify for highly-skilled and high-paying jobs, we are able to create a better San Diego where everyone can thrive.”

BUILDING THE TALENT PIPELINE
Amid a nationwide battle for skilled talent, San Diego must also look inward and focus on building a stronger talent pipeline locally to sustain its growth. Earlier this year, EDC released research that shows the region’s largest and fastest growing population (Hispanics) is statistically the least prepared for high-skilled high-wage jobs, with 85 percent without a bachelor’s degree.

In its latest study release, EDC found that there are more than 100 key occupations in the region with shortages in skilled labor, many of which fuel San Diego’s innovation economy. Projections show an estimated 20,000 job openings per year in these same occupations, which means that San Diego’s current talent supply falls short in meeting anticipated skilled labor demands of tomorrow’s economy. The study also found that San Diego’s current innovation economy does not reflect the region’s population, as the Hispanic population is glaringly underrepresented at only 17 percent. Guided by the findings of this study and input from expert advisors, EDC’s Inclusive Growth Steering Committee—comprised of 40 regional employers—has endorsed a regional goal to double the number of skilled workers produced in San Diego County to 20,000 per year by 2030.

Companies that have officially endorsed this regional target include Northrop Grumman, Qualcomm, Brown Law Group, Thermo Fisher Scientific, Cox Communications, ResMed, Cubic Transportation Systems, and more. For a complete list of employers committed to this effort, visit the interactive web study online.

To further support this goal, the Inclusive Growth Steering Committee has also developed the following recommendations for employers to adopt and implement at their organizations:

  1. Transparency – provide EDC with anonymized data on workforce demographics to benchmark and track over time. Understanding the composition of the region’s largest employers will provide insight into where the region stands at present and how much progress is being made over time.
  2. Engagement – participate in direct student-workplace exposure programs that directly engage the students aimed to prepare for high-skilled work in 2030. Providing K-12 students with opportunities to visualize themselves in the roles that the regional economy needs them to fill.
  3. Investment – invest in post-secondary educational programs resulting in qualified talent at respective workplace.

“Latinos are the most underrepresented group across innovation companies in San Diego,” said Cynthia Curiel, vice president of communications, Northrop Grumman, and Inclusive Growth Steering Committee member. “We are in a war for talent, and recruiting from outside the region isn’t enough. By investing in building our local workforce, we can fill jobs and lift communities that are currently underrepresented in San Diego’s innovation economy.“

EDC and the Inclusive Growth Steering Committee strongly encourage other regional employers to adopt these recommendations and actively promote inclusion at their respective workplaces.

BUILDING A STRONGER SAN DIEGO: EDC’S INCLUSIVE GROWTH INITIATIVE

Like many of its metro counterparts, San Diego has its fair share of economic challenges. While its innovation economy continues to grow and bring in much wealth and opportunity to the region, it also leaves many San Diegans unable to afford the rising cost of living.

To help sustain San Diego’s future growth, EDC launched a data-driven initiative focused on promoting inclusive growth as an economic imperative, emphasizing that San Diego employers must take active measures to promote inclusion, or the region will no longer be able to compete.

Together with its Inclusive Growth Steering Committee, EDC aims to set regional targets and release actionable recommendations for three main goals: build a strong local talent pool; equip small businesses to compete; and address the affordability crisis.

“The regional economy is changing rapidly, and we must be inclusive to succeed and compete,” said Mark Cafferty, president and CEO, San Diego Regional EDC. “For EDC, this means changing the economic development discussion to be talent-centric and inclusive in nature. These recommendations represent the first step in our regional employers’ commitment to developing local talent and preparing a workforce that is diverse, ambitious, and capable of meeting the demands of our growing economy.”

Over the next several months, EDC will continue to establish regional targets and recommendations for its other two goals. EDC will also support employers by facilitating the collection of data for quick, consistent reporting and serving as a liaison between employers and various community partners to expand reach and increase exposure of scalable programs.

For more information about the Inclusive Growth initiative, visit inclusiveSD.org.

Follow along on social media with #inclusiveSD

View the full interactive web study release – “Building San Diego’s Talent Pipeline” – here.

June 14, 2018

As part of the San Diego: Life. Changing. campaign, we're always thinking of different ways to communicate San Diego's story. And though it's a mostly digital campaign, we know the value in prospective talent having something tangible to hold, touch, and keep at their desk to flip through whenever daydreaming of a better life.

This guide - as part of the Talent Recruitment Toolkit - provides an overview of what it's like to work and live in San Diego, showcasing some of the innovations and technology created here, as well as the different neighborhoods recruits could soon be calling 'home.' Flip through the digital version of the guide below. If you're interested in purchasing printed copies for use in your recruitment efforts, email us at communications@sandiegobusiness.org.

May 18, 2018

The first cohort of biomanufacturing students at MiraCosta College is half way through their two-year bachelor’s degree program. That’s right – Oceanside-based MiraCosta Community College is one of only 15 community colleges in California to offer a bachelor’s degree program (114 total community colleges in CA). MiraCosta’s existing biotech associates degree program, which is the oldest in the county, helped the school gain prowess as a leading community college focused on life sciences. Building on that success, this new bachelor’s program will prepare students for work within San Diego’s lucrative biotechnology industry. The pioneer behind the program is Mike Fino: a UC San Diego Jacobs School alum, former industry researcher in regenerative medicine, and current Dean of Math & Sciences at MiraCosta.

With a background in industry, Mike Fino made the ideal moderator for EDC’s Link to San Diego: Life Sciences event at MiraCosta College in May. Formatted as a panel discussion followed by a networking session, Link to San Diego: Life Sciences welcomed representatives from Human Longevity Inc., Genentech, and BD to campus to speak about industry trends and lend advice to students on how they can prepare for a career in the San Diego industry. While open to all students, the program was primarily designed for MiraCosta’s biomanufacturing students to begin making industry connections and thinking about next steps as they work through their program.

The group of students who attended came prepared with resumes and thoughtful questions for the speakers. MiraCosta’s biomanufacturing BA program is a prime example of how San Diego’s community college system prepares its students based on the needs of our local economy, providing opportunities and value for residents and employers alike. Now, it’s our job to keep this bright and eager talent pool in San Diego.

May 10, 2018

As part of the San Diego: Life. Changing. campaign, EDC has released a recruitment toolkit and company map for use by local employers.

Amid a nationwide battle for talent, San Diego companies must compete with other cities to fill innovation jobs. To address this issue, the toolkit and map provide the resources needed to inform talent of all that San Diego has to offer: meaningful career opportunities, unparalleled lifestyle amenities and highly-talented people.

 “San Diego: Life. Changing. was created by San Diego, for San Diego,” said Lauree Sahba, COO, San Diego Regional EDC. When we spoke to tech and life sciences companies, they said they needed a one-stop shop where they can pull information about the region to help recruit talent and attract investment. We will continue to add and refine resources based on company feedback.”

Talent fuels economic growth, drives corporate decision-making and incubates entrepreneurship. If San Diego wants to remain economically competitive, it must continue to attract and retain a talent pool that appeals to global companies.

In early 2018, Robert Half staffing company named San Diego the number one city for tech job growth in the first half of 2018. Additionally, STEM jobs are 34 percent more concentrated in San Diego than the U.S. average, based on a San Diego Regional EDC analysis of EMSI data.

San Diego: Life. Changing. was created to refine a cohesive regional identity to attract and retain STEM talent. The campaign and the contents of the toolkit have been guided by the “San Diego Brand Alliance” – a group of more than 50 life sciences and tech employers including Illumina, Human Longevity, Inc., Viasat and more. Representing the region in a united front will ensure San Diego continues to compete on the global stage.

San Diego holds such tremendous opportunities for candidates, yet when recruiting top talent from outside of the region we still encounter the false perception that career options in the area are somewhat limited,” said Melinda Del Toro, SVP of People & Culture, Viasat. “The toolkit provides resources that reinforce the message we’ve been telling candidates for years: San Diego is a dynamic, rich environment with incredible opportunities to have both the career and life you want, that you just don't find in other regions.”

The toolkit includes recruitment resources such as fast facts, imagery and b-roll, infographics, industry overviews, social media posts and more. Users can sign up for free access to the toolkit online here

The map was designed so potential recruits and those interested in learning about careers in San Diego can visualize the breadth of companies throughout our region. Representatives from tech, life sciences or lifestyle companies may also request to add their company to the map.

For more information about ways to leverage the campaign, visit SDlifechanging.org.

 

 

 

 

 

 

February 28, 2018

By Kate Gallagher, economic development coordinator 

With the largest concentration of military assets in the world and the largest federal military workforce in the country, it’s no surprise that San Diego has the 3rd highest population of veterans in the United States.

Each year, more than 20,000 Sailors and Marines stationed in San Diego leave military service, a third of whom are expected to stay in the San Diego community. Individuals transitioning to civilian life are trained, team oriented, and hardworking, but can also face challenges adjusting to life outside the military structure and regime. According to the National Veterans Transition Service Inc. (NVTSI), “81 percent of transitioning military personnel do not feel fully prepared for the process of entering the job market.”

There are countless support services to help veterans through their transition, but navigating the programs and resources can be a daunting challenge. To provide a fresh perspective and tackle the transition experience through an educational lens, the University of San Diego, in partnership with EDC, hosted its third annual Military Transition Conference. The USD Military Transition Conference focused on translating military experience into skills and knowledge applicable to a wide variety of industries, and addressed key questions military personnel and veterans have around educational benefits, job hunting, and more.

Attended by more than 75 veterans and their dependents, the conference showcased opportunities for veterans to continue meaningful, innovation-driven work in San Diego. The day kicked off with a keynote address by Maurice Wilson, president and executive director of NVTSI and creator of REBOOT, a cohort-based program designed for transitioning military to develop skills necessary for successful reintegration into civilian life. Following the keynote were a series of breakout sessions where participants could get their resumes reviewed, speak one-on-one with industry representatives, or get coached on job search strategies. Finally, a panel of veterans – representing Bank of America, SONY, Intuit, TaylorMade Golf, and Sentek Global – wrapped up the conference by sharing their transition stories into successful careers across tech, finance, and manufacturing.

With veterans representing nearly 10 percent of San Diego’s population, the development of this important pool of talent is pertinent to San Diego’s economic success. EDC will continue to support the veteran ecosystem, helping to elevate local opportunities for transitioning military. 

 

January 2, 2018

"Businesses need to act together to attract talent" was originally published in The Business Journals, authored by EDC president and CEO Mark Cafferty.

With U.S. unemployment hitting a 17-year low late last year, competition for talent has become increasingly fierce for businesses across the country. 
 
Part of a company's challenge in attracting talent, however, is working with the broader business community in its city, region or state to ensure that it is not only a place where people want to work, but also a place where people want to live.
 
While focusing internally to find and hire employees, companies must also work with each other — even with their competitors — and public or municipal entities to help foster a favorable quality of life and career mobility that will attract talented workers.
 
Companies must communicate with clear, consistent messaging in a united front to evoke authenticity and a sense of community that is appealing to today’s top talent. 
 
Improving perceptions to attract top talent 
Some cities and states have an abundance of career opportunities available but lack the public perception that these jobs exist. Often this divide boils down to a lack of available resources for businesses to tout their local economy.
 
Talent attraction has become about telling a region’s story, not just selling a company’s individual offerings. 
 
An influx of high-paying jobs in a region — especially at publicly-facing brands —must be met with the skilled talent required to fill them. Here in San Diego, the region has a high share of the nation’s life sciences and tech jobs, but research recently revealed many senior-level HR managers are struggling to find talent because of the perception of available opportunities in the area.
 
To address this issue, EDC has launched a campaign to communicate the region’s unique position in the global market, its lifestyle offerings and its community of people looking to change the world. 
 
The campaign — San Diego: Life. Changing. — serves to tell authentic stories of San Diegans who have discovered the region as not only as a great place to live, but also a place with ample career opportunity, most especially at impact-driven companies and organizations. Through a related work-live-play website, SDlifechanging.org, individuals curious about the region have access to information on its top industries and growing companies, lifestyle amenities and more....
 
Read the full byline online here.

 

December 18, 2017

People: How we attract and retain talent

Talent drives corporate decision making and galvanizes innovation. In 2017, EDC developed programming – to complement San Diego: Life. Changing. – to attract and retain talent throughout the San Diego region.

Some of these were piloted for the first time and some were about taking an existing program to the next level. See more in our timeline below:
 
  • 2013 - BRINGING CAREER OPPORTUNITIES TO STUDENTS
    It started with research. After conducting an economic impact study on the sports and active lifestyle industry, EDC wanted to put the data into action. Together with UC San Diego, EDC created itrends in sport and active lifestyle – a series that brought sports and brand leaders to campus to talk about career opportunities in the field. The panels were open to students in any major or school, illuminating numerous opportunities – from marketing to engineering to logistics – to work in the sports and active lifestyle industry in San Diego.  
  • 2014 - EXPANDING TO ADDITIONAL INDUSTRIES
    After the success of the itrends in sports and active lifestyle, EDC partnered with UC San Diego to host two additional industry-themed events around life sciences and cybersecurity. Based on preliminary feedback, students indicated they were more likely to explore career opportunities in San Diego after graduation after attending itrends.
  • JANUARY 2015 - TRENDS BECOME LINK2 SAN DIEGO
    Other universities started to take notice. EDC renamed the program “Link2 San Diego” and expanded out its list of schools to include San Diego State University, Cal State San Marcos and University of San Diego.
  • OCTOBER 2015 - LINK2 GOES TO SD HACKS
    EDC partnered with UC San Diego Jacobs School of Engineering to host a Link2 panel at SD Hacks, a hackathon attended by more than 1,000 students throughout the state. Hackathon attendees took a break from their 36 hours of coding to learn more about career opportunities in San Diego. After the success of the first SD Hacks in 2015, EDC hosted an additional Link2 at SD Hacks in October 2016.
  • JANUARY 2016 - PROGRAM EXPANDS TO REACH MORE STUDENT POPULATIONS
    EDC wanted to ensure it was reaching younger students who had not yet determined their career pathways. Partnering with Junior Achievement, EDC worked to expand programming to include high school and community college students.
  • APRIL 2016 - LINK2 HEADS TO DT SAN DIEGO
    in 2016, EDC partnered with the San Diego Downtown Partnership to take students off campus and into the workplace. Together, Link2 Downtown brought more than 30 UC San Diego students to downtown employers to learn about specific companies - including Red Door Interactive, Zeeto Media and others - first hand. Relive it with us.
  • OCTOBER 3, 2017 - LINK2 HITS THE ROAD
    Three years later, it was time to test our luck outside the region. So we took Link2 to a California university and hub for STEM talent – Cal Poly San Luis Obispo. More than 40 students showed up to learn about career opportunities in San Diego from ViaSat, Intuit, Takeda, Solar Turbines and MindBody.

Stay tuned for more from Link2 - which we're renaming "Link to" - in 2018.

November 17, 2017

In 2016, executives from San Diego life sciences giants Illumina, Human Longevity, Inc., Thermo Fisher Scientific, ResMed and Dexcom approached EDC with a pressing need for a specific type of talent: bioinformatics professionals. Known among peers by their technical title, bioinformaticians develop and apply software tools to understand biological data sets. In San Diego, leaders in genomics and connected health are gathering incomprehensible amounts of data with the power to unlock the human genome, make personalized care a reality and enhance the way we live on a massive scale. Individuals skilled in bioinformatics, data science and computational biology are instrumental in deciphering such data sets – a task with stunning implications across pharma, biotech, healthcare, genomics and much more.

Even with impressive programs at UC San Diego and SDSU, the demand for bioinformatics professionals is simply too high for local universities to fill. As such, EDC launched the Life Sciences Trek to San Diego with the help of our economic development committee, to showcase local opportunities for Masters and PhD’s from across the country. The goal of the program: attract talent who can translate data into actionable results for application in healthcare and medicine. During the trek, the group would visit seven San Diego life sciences staples, presenting a range of career opportunities.

On November 9-10, we were joined by 27 students from across the U.S., representing UC Berkeley, UC San Francisco, University of Michigan, Stanford, Arizona State, UC Riverside, University of Northern Carolina, University of Pittsburgh and Georgia Institute of Technology. Through company tours, presentations and a networking reception, students gained access to influential researchers and executives across many of San Diego's research institutions and fast growing companies including ResMed, Illumina, the Salk Institute, Rady Children’s Institute for Genomic Medicine, Thermo Fisher Scientific, Takeda Pharmaceuticals and Human Longevity, Inc. From drug discovery to connected devices, genetic sequencing to direct patient care, the breadth of opportunities for bioinformaticians became apparent within San Diego’s diverse life sciences ecosystem.

Though a pilot program for EDC, the Life Sciences Trek to San Diego was largely a success. Providing an employer perspective, ResMed Lead Talent Acquisition Partner Amy Hernandez considered the trek a “fantastic employment branding opportunity” and a “great community event that highlighted San Diego as an attractive employment marketplace to a ripe generation of future leaders.” Additionally, the students were impressed. For one student, the trek displayed “tremendous opportunities to do biomedical research that directly impacts patient lives.” For another, the trek was a “fantastic opportunity and unique experience to get an inside look into companies and a career in Life sciences and in bioinformatics specifically,” saying “it was perfect timing in my last year of my PhD program.”

Looking ahead to 2018, EDC will continue to address the occupational demand for bioinformatics and other life sciences professionals in San Diego. EDC will play host second trek in 2018, and will emphasize the need for data science professionals as a part of the U.S. Chamber’s Talent Pipeline Management program, which takes an employer-focused approach to meeting talent needs.

EDC didn’t need to write talking points, as San Diego spoke for itself. The people we met, spaces we visited and stories we heard over the two days embodied the region’s life-changing identity. Surpassing expectation, the trek has left an undeniable impression on all who participated – students and locals alike.

See more at #SDLifeSciencesTrek.


 

September 29, 2017

This week, EDC took its Link2 San Diego program on the road, setting up shop at Cal Poly SLO’s Computing Career Fair where CS and engineering students came to connect with the biggest names in tech from around the country. The best news: we weren’t the only San Diego representation in the room. Among the sea of 35+ company booths were locals ViaSat, Booz Allen Hamiliton and Intuit.

EDC’s booth, themed San Diego: Life. Changing., served as the information hotspot for students looking to relocate after graduation. Of the 70 students we spoke with, most expressed interest in staying in California, and many were considering San Diego for post-grad. Confirming a common misconception, many students thought of San Diego as only a vacation beach-town and were unaware that the region is home to tech powerhouses Google, GoPro, Amazon, Intuit, FitBit and many more. We took this opportunity to garner student interest in the Link2 San Diego event taking place on SLO’s campus the week following (October 3), where students could network in a more casual, informational setting with local companies ViaSat, Intuit, Takeda, Solar Turbines and MindBody.

Our giveaways served to drive the San Diego reality home. The San Diego: Life. Changing. pocket guide and company map highlighted the industry opportunity available in San Diego, while our bottle openers (the fan favorite) alluded to our leading craft beer scene.

The purpose of the Link2 San Diego program is to highlight the career opportunity available in San Diego. We’ve done this locally, at SDSU, UC San Diego, USD and more. And now, with the Cal Poly Computing Career Fair, we’ve taken these efforts on the road – attracting students and soon-to-be grads into our region.  

September 21, 2017

EDC officially launched San Diego: Life. Changing., a campaign to raise San Diego’s profile and attract and retain top STEAM (Science, Technology, Engineering, Art, Math) talent in the region. SDlifechanging.org includes information about living and working in the San Diego region, and will soon include a digital toolkit to assist companies in their recruitment efforts.                          

The campaign was launched at a specially-themed San Diego: Life. Changing Night at the Padres game on September 19, with more than 15,000 in attendance.

San Diego: Life. Changing. communicates San Diego’s evolving value proposition, driven by companies and people looking to change the world and upgrade their quality of life.                                                                                                               

“We’re not Boston, New York, San Francisco or Los Angeles. And we don’t want to be,” said Mark Cafferty, president & CEO, San Diego Regional EDC. “This campaign was developed by San Diego…and for San Diego to communicate the unique opportunities and experiences our region offers to companies and employees alike.”

Extensive research proves that talent fuels economic growth, drives corporate decision-making and fuels entrepreneurship. If San Diego wants to remain economically competitive, it must continue to attract a talent pool that appeals to global companies.

The launch of the campaign is the culmination of Phase I of a year-long effort to refine a cohesive identity to attract and retain STEAM talent in the region. Hailing from life sciences and tech industries, nearly 100 companies with a San Diego presence have joined the “San Diego Brand Alliance” including Illumina, Human Longevity, Inc., SONY, ViaSat, Intuit – as well as many startups – and have provided feedback on potential recruiting tools and other San Diego assets.

“San Diego holds such tremendous opportunities for candidates, yet when recruiting top talent from outside of the region we still encounter the false perception that career options here are somewhat limited,” said Melinda Del Toro, senior vice president of People & Culture, ViaSat and vice-chair, San Diego Brand Alliance. “The San Diego: Life. Changing. campaign reinforces the message we’ve been telling candidates for years: San Diego is a dynamic, rich environment with incredible opportunities to have both the career and life you want, that you just don't find in other regions.”

Over the next two years, San Diego: Life. Changing. will continue to build out SDlifechanging.org to include full company profiles, a video library and additional recruiting tools for companies. In 2018, EDC will look to partner with local organizations to deploy the campaign in specific markets across the country.

Learn more at SDlifechanging.org and follow along at #SDlifechanging. San Diego-based companies can request access to the recruiting toolkit online here.

 

Please see press kit and FAQs for additional information about the campaign.