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Craft Goods


Often referred to as the “Capital of Craft” for its explosive craft brewing scene, San Diego’s craft goods cluster also embodies this moniker. With a convergence of health, creativity and lifestyle, San Diego artists, engineers, brewers and makers have created high-quality products much of the world has come to know and love. 
Spanning across several industries, the craft goods cluster encompasses surf shapers, breweries, soap makers, chocolatiers, musical instrument makers, clothing and accessory crafters, and many more creative entrepreneurs who take personal pride in creating goods that embody San Diego’s lifestyle brand. 

Industry Highlights & Contributions

  • Craft beer: San Diego is home to more than 130 brewhouses.1
  • Celebrity picks: East County-based Taylor Guitars artist roster includes Taylor Swift, Jason Mraz, Zac Brown and many other established musicians.
  • Top-knotch juice: Suja Juice is the largest independent producer of cold-pressed juice sold in the United States.
  • Natural resources: Vista-based Dr. Bronner’s operates its own organic and fair-trade farms to source ingredients for its soaps. 

Key Companies 

  • Chuao Chocolatier
  • Deering Banjo Company 
  • Dr. Bronner’s
  • Kashi
  • Rough Draft Brewing 
  • Rusty Surfboards 
  • Sticky Bumps Surf Wax 
  • Stone Brewing
  • Suja Juice
  • Taylor Guitars



Sources: Highlights: 1. West Coaster’s San Diego Brewery Watch, 2016