Every week, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox. A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week. GNOTW is sponsored by Manpower.
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For the week of April 11, 2025, here’s what we’re reading:
This year marks EDC’s 60th anniversary: Join us at Petco Park on May 15 in celebration at our Annual Dinner! We’ll hear briefly from EDC leadership, celebrate this year’s award winners, and walk on the field to enjoy our dinner reception and inspiring conversation at Gallagher Square.
Every week, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox. A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week. GNOTW is sponsored by Manpower.
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For the week of April 4, 2025, here’s what we’re reading:
Know anyone passionate about supporting the region’s business and economic growth? We are now hiring for an entry-level Economic Development Coordinator, managing company inquiries, and coordinating strategic partnerships and resources for local businesses. The application will be open until the position is filled—spread the word!
Report: Gaps in accessibility challenge the region’s goals
Today, San Diego Regional EDC released its Inclusive Growth Progress Report, using the most up to date and available data (2023). With new progress and bold objectives set around increasing the number of quality jobs, skilled talent, and thriving households critical to the region’s competitiveness, the report measures San Diego’s growth and future outlook, and spotlights the greatest threats to prosperity
Making the business case for inclusion, EDC releases this annual report to track progress toward the region’s 2030 goals: 50,000 new quality jobs* in small businesses; 20,000 skilled workers per year; and 75,000 newly thriving households**.
Since its launch in 2017, the initiative has rallied public commitments from County, City, academic, and private sector leaders who are leveraging the Inclusive Growth framework to inform their priorities, tactics, and resource allocation. While much about the economy remains uncertain and inclusion is challenged at the national level, intentional and consistent efforts by a diverse set of regional stakeholders will be key to achieving these goals.
THE STORY BEHIND THE DATA
Halfway through the decade, the San Diego region continues to make progress towards its 2030 goals with increases in quality jobs, post-secondary education completions, and median household incomes in communities of color. Nevertheless, gaps in accessibility continue to challenge the region’s competitiveness.
In terms of quality jobs, San Diego has made immense progress towards the 2030 goal and is even projected to exceed it. However, while quality job numbers have increased, small businesses are struggling with a stagnant pace in job growth, talent acquisition, and staff retention. These challenges further the gap between small and large businesses and threaten small businesses’ ability to compete.
With many small businesses considering leaving the region due to funding and staffing challenges, it is vital that these firms have access to new markets. San Diego anchor institutions can make an immense impact by shifting just one percent of existing procurement spend to small, local, and diverse businesses.
San Diego’s innovation economy has positioned the region as a global hub for breakthrough scientific research and life-changing technological advancements. Yet, our talent shortage poses a threat to San Diego’s competitiveness and talent goal. A key issue continues to be accessibility for low-income students who make up the workforce of tomorrow but are underrepresented in today’s workforce. While Hispanic and Latino students make up almost half of San Diego’s K-12 students, only 20 percent are currently represented in the innovation economy workforce.
Furthermore, less than 40 percent of Black and Latino students from the graduating class of 2023 were considered college-ready upon graduation, which translates into less students opting into post-secondary education. This lack of preparation, coupled with the increasing requirement of a bachelor’s degree for entry level jobs, is exacerbating the talent crisis in the innovation economy. If San Diego is going to meet workforce needs and the talent goal by 2030, greater efforts must be made to enable access and opportunity for local, young, and diverse students.
With rising housing, transportation, and grocery costs, San Diego remains one of the most expensive metros in the country. While median household incomes have seen significant growth—especially in Black and Latino households—they still struggle to keep pace with rising costs. There is also a racial disparity in San Diego’s ratio of housing wealth to population share. For example, Latino households represent 27.4 percent of the population but hold only 17 percent of the region’s housing wealth.
While not at pre-pandemic numbers yet, San Diego has added 49,916 newly thriving households as of 2023, notable progress in the face of increasing affordability pressure. In order to sustain progress, housing options must be made available at more affordable price points, and housing permit activity needs to be accelerated to meet regional goals—especially for affordable and middle-income units.
The initiative is sponsored by Bank of America, Burnham Center for Community Advancement, County of San Diego, JPMorgan Chase & Co., Prebys Foundation, SDG&E, Southwest Airlines, and TOOTRiS.
Every week, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox. A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week. GNOTW is sponsored by Manpower.
Get Good News of the Week in your inbox every Friday.→ Sign up
For the week of March 28, 2025, here’s what we’re reading:
In an effort to showcase all that makes San Diego: Life. Changing., EDC’s talent attraction brand highlights Del Mar: a picturesque coastal city offering delicious eats, activities for all ages, and cutting-edge innovation.
Every week, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox. A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week. GNOTW is sponsored by Manpower.
Get Good News of the Week in your inbox every Friday.→ Sign up
For the week of March 21, 2025, here’s what we’re reading:
EDC’s impact is made possible with and through the investment of more than 150 public agencies, private organizations, companies, and developers. We sat down with EDC investor Breakthrough Properties to learn more about the developer’s work to help grow San Diego’s globally-renowned Life Sciences ecosystem—and why it invests in EDC.
Every week, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox. A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week. GNOTW is sponsored by Manpower.
Get Good News of the Week in your inbox every Friday.→ Sign up
For the week of March 14, 2025, here’s what we’re reading:
Inclusive Growth Spotlight: Commute with Enterprise
To celebrate and inspire the efforts of regional employers, EDC published a spotlight on Commute with Enterprise and its efforts to support new and thriving households—one of three pillars of the 2030 Inclusive Growth goals.
To celebrate and inspire the efforts of regional employers, EDC’s Inclusive Growth blog series highlights San Diego companies helping to drive progress on the 2030 Inclusive Growth goals. Below we feature the nationally recognized commuter vanpool service operated by Commute with Enterprise.
Launched in 2018 and informed by a partnership with the Brookings Institution, the Inclusive Growth initiative sets 2030 goals for San Diego related to increasing: 1) the supply of talent, 2) quality small business jobs, and 3) newly thriving households. The goals inform San Diego’s economic priorities and make the business case for economic inclusion.
Decreasing affordability in San Diego has threatened progress toward newly thriving households. Increasing cost pressures disproportionately impact communities of color who historically do not have the same rate of homeownership, a key driver of upward economic mobility. By the end of the decade, EDC estimated the region would need to add 75,000 newly thriving households. As of 2023, San Diego has added 49,916 newly thriving households bringing the total number of San Diego’s thriving households in the region to 610,983.
Commute with Enterprise supports companies and households
Commute with Enterprise operates the nation’s largest vanpool service and provides affordable commuting solutions, which contribute to EDC’s 2030 thriving households goal by reducing travel costs for workers.
Commute with Enterprise established its first vanpool in San Diego 25 years ago, which still operates today and has since served numerous local employers across industries including healthcare, manufacturing, tech and biotech startups, universities, and more.
In San Diego, 20-30 percent of the population commutes more than 60 miles each day. Annually, households in San Diego spend more than $13,000 on transportation costs, representing a 73 percent increase since EDC began tracking progress toward the 2030 goals. As housing costs have increased, households have opted to move to more affordable areas, often further away from their jobs creating longer work commutes.
Companies like Dr. Bronner’s have leveraged Commute with Enterprise to launch a pilot program to support its workforce as well as contribute to a more sustainable future. In addition, SANDAG supports employers and employees through its vanpool program which offers subsidies to offset vehicle lease costs.
Benefits for Dr. Bronner’s:
Employees pay $50 per month, compared to $285 for solo commuting (IRS, 2024).
Emergency ride credit of $500 per car provided by SANDAG covers three emergency rides home per year, per participant.
One vehicle with five employees commuting an average of 25 miles round trip reduces CO2 emissions by more than 10 metric tons per year compared to individual driving.
Program aims to save 25 parking spaces at Dr. Bronner’s site with future growth.
Commute with Enterprise gives employers a competitive edge when it comes to talent attraction and retention. Riders could save $10,000 per year on average by reducing costs associated with fuel, vehicle maintenance, and more.** Vanpooling can also help reduce traffic congestion as Commute with Enterprise takes more than 45,000 single-occupancy vehicles off the road each day.*** This smart, practical, and employer-led commuting solution helps alleviate rising costs and ultimately supports households.
Join the movement
Progress on EDC’s 2030 Inclusive Growth goals is only achievable with and through the region’s employers who must be committed to scaling innovative and intentional solutions in San Diego. Companies like Cultura are helping to collectively pave the way toward a more inclusive regional economy. Join us:
Endorse the goals, and be part of the change San Diego’s economy demands.
*A thriving renter-occupied household, as defined by EDC, needs at least $77,280 in household income per year while homeowner-occupied households need $124,368 per year to be considered thriving.
** Estimates based on 2024 Commute with Enterprise reporting, an average 5-day/ week commute and 2024 AAA costs associated with operating a vehicle including fuel, maintenance, and depreciation. CommutewithEnterprise.com/Showmethemath.
*** Estimates based on 2024 Commute with Enterprise reporting. Assuming participants previously drove alone. CommutewithEnterprise.com/Showmethemath.
Each year when we give out awards at our Annual Dinner, I think of the two people who inspired them—Duane Roth and Herb Klein. And while we now call them our “Life. Changing.” Awards in alignment with our regional branding and communications efforts, I am reminded again that both Duane and Herb changed many lives. Mine included.
This year marks EDC’s 60th Anniversary. And while our Annual Dinner is always a big event that means a great deal to our team and the broader economic development community we work with and through, this year it feels like it means even more.
Part of what makes it more significant for me is thinking about how perfectly our award winners represent both the spirit of our work, and all that is truly special about the region we call home. As we celebrate six decades of economic development, we are really celebrating the people and the businesses who have paved the way and made this journey possible.
The first award is given to an individual who has gone above and beyond the responsibilities of their job to make San Diego a better place for all. Perhaps no person embodies this description more than Dr. Constance Carroll. Dr. Carroll served as the chancellor for San Diego Community College District for 17 years—the longest tenure of any chancellor in district history. She has served on countless local, state, national, and international boards and committees for both education and the arts. Dr. Carroll played a critical role in raising the profile of community colleges in the eyes of business and industry leaders throughout the region, and she is responsible for establishing and expanding the offerings of four-year bachelor’s degrees within the community college system. She has also done as much to advance the causes of economic equity and inclusion as any San Diegan I can think of.
The second award celebrates a business or organization that is changing the world from San Diego through science, technology, and innovation. Again, few organizations better embody this description than General Atomics (GA). A home-grown San Diego success story, GA has been a cornerstone of San Diego’s innovation economy since 1955. From aerospace and defense to electronics and energy, GA has become a global leader all while maintaining its headquarters in the heart of the Torrey Pines Mesa. GA boasts one of the region’s most talented and diverse workforces, and has significant education and workforce development partnerships with all of the region’s colleges, universities, and community colleges. GA co-owner and vice chairman Linden Blue has served on EDC’s board of directors for more than 25 years and was an executive committee member for more than a decade. GA’s impact exactly emulates the Life. Changing. Award.
So, during an iconic year for our organization, we are hoping that you can join us in recognizing the contributions of an iconic leader and company, and the ‘Life. Changing.’ roles they have played within our region.
Every week, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox. A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week. GNOTW is sponsored by Manpower.
Get Good News of the Week in your inbox every Friday.→ Sign up
For the week of March 7, 2025, here’s what we’re reading:
Ready to take your business global but weary where to start?If you’re a San Diego small business with little to no experience in exporting, join our free webinar on March 27. Learn the fundamentals of exporting from World Trade Center San Diego’s Export SBDC advisor and a U.S. Commercial Service officer.
Every week, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox. A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week. GNOTW is sponsored by Manpower.
Get Good News of the Week in your inbox every Friday.→ Sign up
For the week of February 28, 2025, here’s what we’re reading:
To celebrate and inspire the efforts of regional employers, EDC published a spotlight on Cultura and its efforts to support local, quality jobs as a small business—one of three pillars of the 2030 Inclusive Growth goals.
