San Diego’s Good News of the Week – September 10, 2021

Every week, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox. A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week.

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For the week of September 10, 2021, here’s what we’re reading:

…and here are some opportunities we’re watching:

WTCSD launches applications for sixth round of MetroConnect

World Trade Center San Diego is accepting applications for 15 SBA-designated small businesses to participate in year six of its flagship export assistance program, MetroConnect. Presented by JPMorgan Chase and Procopio, the program provides businesses with a $5,000 private-sector funded export assistance grant, access to SystranPRO machine translation software, the chance to win a $25,000 grand prize, and more.

Apply by November 15


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Advancing San Diego Company Spotlight: Misadventure & Co.

The Advancing San Diego (ASD) Internship Program launched in Summer 2020 in a remote-capacity amid the COVID-19 pandemic and aims to provide up to 100 San Diego-based employers with fully subsidized interns. This program targets small employers with 100 employees or less, which comprise 98 percent of all businesses in San Diego, employ nearly two thirds of San Diegans, and account for 70 percent of job growth. A key issue for these companies has been a lack of time and resources to recruit the skilled talent necessary to continue their growth.

As students close out their Spring business internship experiences, EDC has rolled out this blog series to highlight the innovative local companies that comprise the third cohort of the program, and the interns they hosted. To date, ASD has placed 93 student-interns in local businesses, with $455,000 in total wages and support services paid. 

In this edition, we sat down with Romi Rossel, Content Marketing Manager at Misadventure & Co., a leading provider of vodka production and sustainability.

Read on for more about ASD intern host Misadventure & Co.

Romi Rossel, with Advancing San Diego interns, Andreapaola Loda (right) and Michelle Bodi (left).

Tell us about your company.

Misadventure & Co. is the world’s first carbon negative distillery, and the first and only to upcycle excess baked goods into an award winning spirit. Our vodka is smooth and upcycled certified. The best part? Consumers get to help save the world just by having a drink! Our tasting room and production facility are located in Vista, and we are known for our delicious craft cocktails, sustainable vodka, and wonderful atmosphere.

Why was your company founded?  

It all started in 2013 with a chance meeting at a North County San Diego bar between the two founders. Whit Rigali, the bartender, wanted to create local craft spirits as tools for other bartenders. Sam Chereskin, the Agricultural Economist, wanted to find ways to improve food systems and show that doing good can also be viable. Their conversation over a glass of whiskey led to the creation of Misadventure & Co. Our vodka is not just a product of four years of R&D, but lessons learned through the San Diego brewing and distilling communities, and our wonderful friends and family. We desire to make quality spirits and create them sustainably. With food waste prevention being the number one solution to climate change, we are focusing on educating our community on finding creative ways to help the environment, and choosing products that can help make the world a better place.

What does growth look like over the next few years?

We are excited to further develop both our hospitality and distribution channels. Increasing our production would allow us to make a bigger positive impact on the environment.

How has your company pivoted as a result of COVID-19?

As a result of the pandemic, we expanded our forecasting capabilities beyond traditional weather variables like temperature and relative humidity, as we were involved in a project in collaboration with NASA scientists to understand the effects of COVID-19 in the upcoming forest fire season. Further, Misadventure pivoted into producing hand sanitizer to support the uptick in sanitation needs amid pandemic. That experience not only allowed us to stay in business through 2020, but also opened up a whole different set of possibilities for us. We realized that we are not only a distillery producing high quality spirits, but also a sustainable ethanol manufacturer that can be used in many other industries from food production to cosmetics.

Tell us about your experience building a small business/startup in San Diego. 

We have been extremely lucky to work with other amazing organizations and companies that support what we do. San Diego has a very tight sustainable community as well as a great distilling and brewing community that encourages collaboration and assistance. CAL Recycle has been extremely helpful in providing grants to fund pieces of equipment that have helped us increase and improve our production. We also love working with other anti-food waste organizations such as Kitchens for Good and Oceanside Kitchen Collaborative, and we are proud to say we are founding members of the new nonprofit organization Sustainability is Sexy.

The most special thing about the San Diego business community is that is a very collaborative community. There is always a genuine interest from people to help each other and grow together, especially when it comes to making positive changes in the world.

How did you find out ASD and how has your experience been? Tell us a little bit about your interns and the value they bring.

We found out about ASD through a contact at California Manufacturing Technology Consulting (CMTC) who shared the internship opportunity with us. Our interns provided strong support for our marketing campaigns by doing market research that allowed us to grow our social media presence and bring more foot traffic to our tasting room.

Learn more about Advancing San Diego and our internship program.

Company contact info and additional information:

  • Website: misadventure.co
  • Social Media: @misadventureco
  • Email: info@misadventure.co

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A note from Mark…

San Diego’s healthcare workforce accounts for 13 percent of all jobs within the local economy. And these more than 186,000 jobs touch the lives of every San Diegan, every day. This has never been more evident than over the last 18 months.

Pressure mounting

When the pandemic started, I remember hearing my neighbors out in the streets cheering nightly for our healthcare workers. San Diegans jumped into motion to drop off food and other gifts for personnel putting their lives on the line to treat patients across the region’s hospitals. Yet over the last several months, finding anyone acknowledging the contributions and commitments of our healthcare workforce has been much harder to come by. The conversations in the streets outside my home and on my social media feeds have moved on to other issues and topics. Yet the stresses, challenges, frustrations, and weight that we have placed on the shoulders of our healthcare workforce have only grown.

For decades, higher education, workforce development, and healthcare systems have worked together to address workforce shortages in this industry and others. New programs have been developed and creative ideas and solutions have (just barely) helped ensure that healthcare systems keep pace with the increasing demand and changing needs. These partnerships, programs, ideas, and solutions will be needed more than ever as we work to deal with increasing staffing shortages, as well as the exhaustion, fatigue, and strains that the circumstances of the pandemic have caused.

Advancing San Diego to host healthcare round

In the weeks ahead, our team at EDC is kicking off Advancing San Diego’s healthcare cohort. Now in its fifth round, Advancing San Diego is focused on addressing skilled talent shortages and increasing diversity in high-growth, high-demand jobs. Sourced from our Preferred Providers of Healthcare Talent (TBA), we will place up to 30 Medical Assistant (MA) students in 240-hour paid work experiences at local health offices, at no cost to the business. Learn more on MA demand here. Applications open late September.

On top of this, we will be reaching out to existing networks and consortiums already engaged in this work to see what additional resources we can bring to the table—and we welcome the involvement and support of any EDC investors in this critical work.

We know that nurses and advanced healthcare professionals cannot be created overnight. So, as we think of ways to ensure that the pipeline of future healthcare workers remains strong, it is increasingly important to recognize, incentivize, and reward those who have spent the last year and a half in the thick of a battle that still does not have an end in sight. We all owe them more than I can possibly put into words.

Additional information on EDC’s work is featured and linked below, and as always, we know that none of it would be possible without your leadership, investment, and support. Thank you for always putting us in the position to do work that matters for our economy and our community.

With gratitude and optimism,

Mark Cafferty

Mark Cafferty
Mark Cafferty

President & CEO

Read EDC’s Monthly Report

San Diego health systems are hiring:

San Diego’s Good News of the Week – September 3, 2021

Every week, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox. A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week.

Get Good News of the Week in your inbox every Friday. → Sign up

For the week of September 3, 2021, here’s what we’re reading:

…and here are some opportunities we’re watching:

Innovate78: Life sciences industry focus group

Open exclusively to North County life sciences professionals, join Innovate78‘s September 16 event and other industry leaders to discuss:

  • Talent recruitment and retention
  • Delta variant’s impact on return-to-work
  • Strategies to help employees avoid burnout

Get Details


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To learn more, please contact us.

Take your business global with MetroConnect VI

International arm of EDC opens applications for next round of MetroConnect

Take your company global or grow your existing international sales with MetroConnect VI, the sixth iteration of World Trade Center San Diego‘s flagship export assistance program presented by JPMorgan Chase and Procopio.

Apply now to become one of 15 companies selected to receive a $5,000 export assistance grant, attend private executive export workshops, get complimentary access to SystranPRO translation software, and more.

Company applicants must:

  • Be headquartered in San Diego
  • Be export-ready, meaning the company is already exporting its goods/services or looking to pursue international sales as a near-term priority
  • Have been in business for at least one year
  • Be an SBA-designated small businesses

In its first four years, MetroConnect San Diego assisted 65 small businesses in turning $790,000 in export funding into:

  • $85,000,000 in new international sales
  • 500 new international contracts
  • 18 new offices around the world

Meet the MetroConnect alumni, including past winners EDDY Pump, CureMatch, Cypher Genomics, and Rough Draft Brewing.

MetroConnect companies receive:

  • $5,000 private-sector funded export assistance grant
  • Seven executive workshops on export-related topics
  • Complimentary access to SystranPRO machine translation software
  • Discounts on international travel with partner airlines, such as American Airlines, British Airways, and Japan Airlines
  • EDC investor benefits for the duration of the program ($5,000 value)
  • PR and marketing support from WTC San Diego
  • Access to a network of mentors, consultants, and service providers in San Diego and overseas
  • Chance to compete for a $25,000 grand prize

Apply here by DECEMBER 17

The application takes approximately 30 minutes to complete.

Learn more:

San Diego’s Good News of the Week – August 27, 2021

Every week, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox. A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week.

Get Good News of the Week in your inbox every Friday. → Sign up

For the week of August 27, 2021, here’s what we’re reading:

…and here are some opportunities we’re watching:

San Diego’s Quarterly Economic Snapshot: Q2 2021

Every quarter, EDC analyzes key economic indicators that are important to understanding the regional economy through trends in employment, housing, and investment. In Q2 2021: VC in tech skyrockets, office demand jumps, and job growth returns.

Read More


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To learn more, please contact us.

San Diego’s Good News of the Week – August 20, 2021

Every week, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox. A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week.

Get Good News of the Week in your inbox every Friday. → Sign up

For the week of August 20, 2021, here’s what we’re reading:

…and here are some opportunities we’re watching:

Advancing San Diego Spotlight: Benchmark Labs

Through Advancing San Diego, EDC provides San Diego-based small businesses with paid interns in high-demand fields. With the Business cohort underway, we sat down with Carlos Gaitan, CEO and Co-Founder at Benchmark Labs, and with the company’s student interns Oderah Ahiligwo and Jo Christian Arenas to discuss their experience in the program.

Read More


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To learn more, please contact us.

Advancing San Diego Company Spotlight: Benchmark Labs

The Advancing San Diego (ASD) Internship Program launched in Summer 2020 in a remote-capacity amid the COVID-19 pandemic and aims to provide up to 100 San Diego-based employers with fully subsidized interns. This program targets small employers with 100 employees or less, which comprise 98 percent of all businesses in San Diego, employ nearly two thirds of San Diegans, and account for 70 percent of job growth. A key issue for these companies has been a lack of time and resources to recruit the skilled talent necessary to continue their growth.

As students are closing out their Spring business internship experiences, EDC has rolled out this blog series to highlight the innovative local companies that comprise the third cohort of the program, and the interns they hosted. To date, ASD has placed 93 student-interns in local businesses, with $455,000 in total wages and support services paid. 

In this feature, we sat down with Carlos Gaitan, CEO and Co-Founder at Benchmark Labs. As part of the third cohort of host companies, Benchmark Labs is a leading provider of IoT-based weather forecasting solutions for the agriculture, energy, and insurance sectors.

Read on for more about ASD intern host Benchmark Labs.

Tell us about your company?  

Benchmark Labs provides asset-specific environmental forecasting for the agricultural, energy, and insurance sectors. We do so by incorporating in-situ IoT sensor data, machine learning techniques, and weather information to provide actionable forecasts tailored to specific locations and sensors. We recently moved our headquarters from San Francisco to San Diego with the help of EDC, and our main office is at UTC, courtesy of The BlueTech Incubator.

Why was your company founded, and what are your current points of focus?  

We founded Benchmark Labs to improve operational margins of farmers by bringing state of the art environmental forecasting technologies to farmers all over the world. We understood that although microclimates create substantial environmental differences between farms, those differences are not reflected in the weather forecasts available to asset managers, as the current generation of weather models divide the world in grids and everyone inside a grid box receives exactly the same forecast.

How did you find out about Advancing San Diego and how your experience has been? Tell us a little bit about your interns and the value they bring.  

We became aware of Advancing San Diego thanks to the great team at The Maritime Alliance and the Bluetech Incubator. ASD’s Internship Program aided us in finding local talent in the areas of software engineering and business research. From the company perspective, we believe in giving back to the community and in providing those first training and work opportunities to local students, and we couldn’t be happier with the human and technical capabilities of our current and past interns. Our interns have made us a better company by bringing new voices and experiences to solve our technical challenges.

What does growth look like over the next few years?

We are excited about future opportunities for Benchmark Labs and for the region. We were recently awarded a highly competitive National Science Foundation Small Business Research Grant to further develop our forecasting technology and to bring it to market. We will soon have job openings in market research, software engineering, data science, marketing and sales.

How has your company pivoted as a result of COVID-19?

As a result of the pandemic, we expanded our forecasting capabilities beyond traditional weather variables like temperature and relative humidity, as we were involved in a project, in collaboration with NASA scientists, to understand the effects of COVID-19 in the upcoming forest fire season.

Tell us about your experience building a small business/startup in San Diego. 

We are very grateful to EDC for their support during our company relocation and with the internship program. Benchmark Labs has been fortunate to find great mentors, organizations, and local resources during the last few years. We want to highlight the support of Cleantech San Diego, the Southern California Energy Innovation Network, The Maritime Alliance and the The Bluetech Incubator, and the services provided by Connect and the San Diego and Imperial Small Business Development Center.

What is special about San Diego’s business community, and the talent that drives it? 

San Diego’s business community is special as there is substantial collaboration between founders, government, and academia. We strongly believe that San Diego’s workforce can support cutting-edge research in environmental science and that the academic programs offered by local institutions provide skills that are directly transferable to work in the private sector.

Learn more about Advancing San Diego and our internship program.

Company contact info and additional information:

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San Diego’s Good News of the Week – August 13, 2021

Every week, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox. A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week.

Get Good News of the Week in your inbox every Friday. → Sign up

For the week of August 13, 2021, here’s what we’re reading:

…and here are some opportunities we’re watching:

EDC Monthly Report: August 2021

With and through nearly 200 investors, EDC works to maximize San Diego’s prosperity. From talent pipeline development to the newest in our Changing Business Landscape series, here’s what EDC did in July 2021.

Read the Report


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To learn more, please contact us.

Advancing San Diego Intern Spotlight: Oderah & Jo Christian, Benchmark Labs

The Advancing San Diego (ASD) Internship Program launched in Summer 2020 in a remote-capacity amid the COVID-19 pandemic and aims to provide up to 100 San Diego-based employers fully subsidized interns. This program targets small employers with 100 employees or less, which comprise 98 percent of all businesses in San Diego, employ nearly two thirds of San Diegans, and account for 70 percent of job growth. A key issue for these companies has been a lack of time and resources to recruit the skilled talent necessary to continue their growth.

As students are closing out their Spring business internship experiences, EDC has rolled out this blog series to highlight the innovative local companies that comprise the third cohort of the program, and the interns they hosted. To date, ASD has placed 93 student-interns in local businesses, with $455,000 in total wages and support services paid. 

Oderah Ahiligwo (above)

This week, we sat down with Oderah Ahiligwo and Jo Christian Arenas, ASD interns at Benchmark Labs, a leading provider of IoT-based weather forecasting solutions for the agriculture, energy, and insurance sectors. The firm’s service helps reduce operating costs using proprietary machine learning software to provide precise asset specific weather forecasting.

Read on for more from Oderah (OA) and Jo Christian (JCA).

Tell us about yourself. 

OA: I am a former student athlete who enjoys swimming, investing, and conversing with many different types of people. I recently graduated from the University of San Diego with a degree in economics and I am returning in the Fall to obtain my master’s in finance. After college, I aspire to have a career in the finance sector and hope to one day open a wealth management firm to help individuals become financially secure. Protecting the environment is something I also am interested in doing, which is why I’d like to focus on investing in companies with a high environmental, social, and governance (ESG) score. Fortunately, this summer I was afforded the opportunity to work at Benchmark Labs, an environmental service company as a market research analyst intern.

JCA: I am a student at California State University San Marcos and this is my first internship. I am currently a market research analyst intern at Benchmark Labs and I would like to thank both San Diego Regional EDC and Carlos Gaitan, CEO and Co-Founder of Benchmark Labs, for the opportunity they have given me. Carlos is an excellent leader, supporting his staff whenever challenges arise, and ensuring that his interns have a fun and educational experience.

Jo Christian Arenas (above)

How has your experience in the ASD Internship Program been, and what projects have been the most meaningful?

OA: My experience in the Advancing San Diego Internship Program has been wonderful. Working in a startup environment is fast paced and exciting. Just like any company, there are many moving parts but generally in startups, you get exposure to many different areas of business. One day I will be studying competitor’s pricing strategies and the next day I will be looking over a script for our videographer. The most meaningful work I did at Benchmark Labs was market research, which is a process that every company should engage in because it is often extremely rewarding. The conversations I had with potential customers helped shape the products that Benchmark Labs will offer next year.

JCA: It was a unique experience for me, considering I am an accounting student doing market research for the company. Part of my project is customer discovery, which includes calling companies for short interviews. I have learned to be patient with companies in my conversations with them, especially with the support from my leader, Carlos, since the work can be tough as times. It can also be rewarding when you receive those positive interactions with businesses, which at the end of the day, help inform Benchmark Labs on its product selection. Doing work outside your field brings in perspective, which is why I am very glad I took this internship.

How has the COVID-19 pandemic affected your day-to-day, and what challenges have you faced as a student?

OA: The COVID-19 pandemic has affected my day-to-day in many ways. I consider myself an extrovert and this explains why I find joy in creating relationships with new people. A university is usually a great place to do this, however, going to school virtually has made this more difficult. On top of this, I found learning solely through a computer screen is not my forte. A classroom setting is often more engaging and the pandemic required me to adapt to a new way of life.

JCA: I believe I am facing the same predicament as any other student during the pandemic, and that is finding motivation to get up from bed everyday. My internship is work-from-home and there were times where I was experiencing burnout from being being constrained to my room for the workday. What I did find helpful was the mentorship and positive reinforcement from Carlos and the team at Benchmark Labs.

What advice would you give to high school students looking for a successful career? 

OA: My advice to high school students would be to seek out every opportunity you see to learn and gain experience. Throughout your college journey, there will be opportunities to grow in different areas of business; reach out to them so you can develop a diverse set of skills and separate yourself from your peers. This will often lead to more opportunities and enable you to create a larger impact wherever you end up.

JCA: My advice is to network, whether it be on professional online business platforms or in-person business events. Getting your name out there raises the probability of you finding the work you desire. Also, be confident and learn to be comfortable outside of your comfort zone.

Learn more about Advancing San Diego and the Internship Program.

Company contact info and additional information:

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