Category: News

San Diego Mayor Gloria, EDC lead site visits to key employers

By Kyle Winnick,

Over the last few months, EDC has collaborated with San Diego Mayor Todd Gloria and representatives from the City on several site visits to the region’s leading defense innovators: General Atomics, General Dynamics NASSCO, and Cubic. These listening tours give City leadership the opportunity to hear first-hand the opportunities and challenges employers face in growing in San Diego and foster collaboration between industry and government.

Mayor Todd Gloria at General Atomics

While at General Atomics’ DIII-D National Fusion Facility, the delegation learned more about the company’s advancement in fusion science, research, and technology. Hosting the largest magnetic fusion reactor in the United States, San Diego and General Atomics play an essential role in advancing fusion technology, which has the potential to revolutionize clean energy production.

The national shortage of skilled tradespeople was top of mind when the group visited General Dynamics NASSCO. The company shared its plans for building segments of large off-shore wind turbines that will then be assembled and installed up-coast near Monterey and Eureka. This new project will add around 2,000 jobs in San Diego, where there is already a shortage of these workers critical to the defense industrial base. The need to invest in the talent pipeline and give these jobs a marketable boost remains a major action item.

Mayor Todd Gloria tours Cubic

Conversely, Cubic shared its plans for 700 on-site staff to return to its Kearny Mesa office while offering a hybrid work schedule to support families. As childcare remains a pain point for many workers, the City has identified several City-owned properties that would be a good fit for childcare facilities to support Cubic’s working families.

Visits to and connection with San Diego’s employers is among Mayor Gloria’s top priorities. For these companies to maintain a strong local workforce, the region must prioritize affordable housing, childcare, and the training necessary to access opportunities at these life-changing companies.

EDC previously supported site visits alongside Mayor Gloria to Illumina, BD, Bristol Myers Squibb, and Dexcom.

MetroConnect Spotlight: Solecta

By Javier De Leon,

World Trade Center San Diego (WTCSD) works directly with companies free of charge to help them expand internationally and grow in San Diego, supported by San Diego Regional EDC’s nearly 200 private company and public agency investors. Since 2015, WTCSD’s MetroConnect export accelerator has assisted 95 San Diego companies in turning $890,000 in export grants into $97 million in new international sales, 543 new international contracts, and 32 new offices around the world.

We sat down with Melinda Burn, vice president of strategic marketing for MetroConnect VI finalist Solecta, to discuss the company’s membrane separation technologies and recent international growth through its time in MetroConnect.

Tell us about Solecta and its mission.

Solecta Inc., based in Oceanside, California, is a leader in membrane separation technologies with a unique go-to-market strategy focused on rapid customer-centric innovation, deep domain process expertise, and value delivery. With our proprietary membrane and element design and manufacturing capabilities, we develop and deploy novel and critical separation products and technologies that help our clients optimize yield, improve purification, and reduce water and energy usage.

Why did you apply to be in MetroConnect?

Solecta applied to be in MetroConnect to leverage the program’s resources and expertise in international trade to enable global expansion, tap into new markets, and increase revenue opportunities. Through the program, we hoped to establish valuable networking connections and gain insights into navigating the complexities of international export compliance and regulations.

How did MetroConnect help your company?

MetroConnect helped Solecta by providing grants that assisted with increasing and improving digital marketing activities and advancing our global commercial go-to-market strategy. In addition, through MetroConnect and its partners, we were able to apply for and be awarded a grant from the California State Trade Expansion Program (STEP). Since joining the MetroConnect program, Solecta has grown its international presence, resulting in increased revenue and brand recognition. We have expanded our workforce in Europe, allowing us to better serve our clients in the region.

What is on the horizon for Solecta’s international growth?

Through MetroConnect’s extensive network and resources, such as the STEP grant, we have been able to reach prospective clients in new regions and navigate the complexities of the global regulatory landscapes to enter new geographic markets. Our ultimate goal is to create more connections and grow our strategic partnerships in various regions through the MetroConnect network to enable the expansion of our international business and grow our manufacturing and R&D footprint in the greater San Diego area. The comprehensive resources provided by the MetroConnect program will help us deliver even more value to our clients as a top industry leader.

What advice would you give to companies interested in growing internationally and participating in MetroConnect?

To successfully expand globally, a company must conduct thorough market research to comprehend the target markets, cultural nuances and competitive landscape. Developing a solid market entry strategy that considers local regulations, distribution channels and customer preferences is essential. Moreover, utilizing established networks like MetroConnect can provide valuable resources, connections, and insights to ensure successful expansion efforts.

Your turn: Grow your international sales with MetroConnect, too!

Like Solecta, apply to join MetroConnect VII, and receive an export grant, expert advising, workshops, regional mentors, and more.

APPLY NOW →

The application takes approximately 30 minutes to complete.

Plus: Learn how five cohorts of 80 MetroConnect alumni, including Dr. Bronner’s, Blue Sky Network, EDDY Pump, and White Labs, leveraged the program to drive 63 percent average export growth and 40 percent average revenue growth.

San Diego’s demand for talent: Computing and engineering

By Andrea Crisantes Suarez,

With cutting-edge technology companies and research companies, the largest concentration of military assets in the world, and a strong innovation economy, the San Diego region has one of the most dynamic economies in the country. In 2022, more than $4.5 billion in VC funding was raised and more than 186,000 quality jobs were created by the innovation economy. With growing demand for skilled talent, computing and engineering professionals are a central figure in San Diego’s innovation economy.

In partnership with the Border Region Talent Pipeline K-16 Collaborative, Advancing San Diego convened 13 companies that collectively employ more than 21,000 San Diegans into an Employer Working Group (EWG) to gain a real-time picture of San Diego’s talent needs. Leveraging strategies from the U.S. Chamber of Commerce Foundation’s Talent Pipeline Management® framework, Advancing San Diego is excited to unveil a set of Talent Demand Reports that serve as a snapshot of local demand for computing and engineering professionals.

These reports serve as a high-level guide for education providers about the skills and competencies students need for entry-level openings in San Diego. The analysis dives deep into four computing roles: IT support technicians, systems and network administrators, software developers, and information and security analysts, as well as three engineering roles: assembler, engineering technician, and general engineer.

key FINDINGS for computing

  • Software developer is the most in-demand occupation in San Diego’s innovation economy and the second most in-demand job in the economy overall. In 2022, San Diego had more than 17,000 software developer jobs.
  • Cybersecurity roles have seen the most significant job growth over the last three years. Demand for people in information security analyst roles has increased by 19 percent from 2019 – 2022. Additionally, IT support technicians and software developers have seen an 11 percent job growth over the same time period.
  • Soft skills are becoming increasingly important across all computing roles. Communication ranked as the most in-demand employability skill in computing job postings in 2022. Employers agreed that communication, dependability, collaboration, and problem-solving are critical for entry-level candidates.

Computing Talent Demand report   

key FINDINGS for engineering

  • With more than 30,000 general engineering jobs in the region, electrical engineers rank the most in-demand type of engineer according to both labor market information (LMI) and EWG feedback. However, LMI does not reflect the rising demand expressed in the EWG for systems engineers who are often cross-trained, specializing in integrating and managing complex systems.
  • Software-related skills are becoming increasingly important in engineering roles. Skills such as python, computer science, and data analysis rank among the top 10 most in-demand skills within engineering job postings in San Diego.
  • Employers repeatedly emphasize the importance of work-based learning as part of engineers’ training. Models like apprenticeships and cooperative education have emerged as critical for the transition from student to worker.

Engineering Talent Demand report

WHAT’S NEXT?

Join us on November 15 at UC San Diego Park and Market for Advancing San Diego’s Verified Program event. Training programs will present key elements of their curriculum, as well as community engagement, diversity, equity, and inclusion, and industry engagement efforts to employers and community partners for the opportunity to be selected as an Advancing San Diego Verified Program.

Register here

  • Interested in becoming an Advancing San Diego Verified Program? Learn more about the process and benefits here.

 

Contact SDREDC
To learn more, please contact us.

 

San Diego’s Good News of the Week – July 7, 2023

By Kyle Winnick,

Every week, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox. A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week.

Get Good News of the Week in your inbox every Friday. → Sign up

For the week of July 7, 2023, here’s what we’re reading:

…and here are some events and opportunities:

Last call: Apply for the MetroConnect export accelerator program

San Diego SMEs: Applications for WTCSD’s export accelerator MetroConnect VII close on July 14. The new cohort of 15 businesses will be placed into one of three specialized tracks reflecting San Diego’s economic strengths—life sciences, strategic technology, and consumer goods. Together over the course of the year, the cohort will receive resources and partnerships, including a shot at up to $30,000, to increase international sales and support job growth here at home.

Apply Now

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Kyle Winnick
Kyle Winnick

Coordinator, Marketing

San Diego’s Good News of the Week – June 30, 2023

By Kyle Winnick,

Every week, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox. A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week.

Get Good News of the Week in your inbox every Friday. → Sign up

For the week of June 30, 2023, here’s what we’re reading:

…and here are some events and opportunities:

MetroConnect Spotlight: Novo Brazil Brewing

World Trade Center San Diego (WTCSD) sat down with MetroConnect VI finalist Novo Brazil Brewing Co. owner and founder Tiago Carneiro to discuss the company’s products, international growth, and how MetroConnect deepened its local business connections.

Meet the company and learn how WTCSD can help your business grow internationally when you apply to join MetroConnect VII by July 14.

Read More

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Kyle Winnick
Kyle Winnick

Coordinator, Marketing

A tool for inclusive growth: The San Diego Investment Map

By San Diego Regional EDC,

New digital tool to help inform inclusive growth in housing, childcare, industry

Today, EDC launched the San Diego Investment Map, a new digital tool to inform strategic, inclusive growth across the region. As part of EDC’s Inclusive Growth Initiative, the Investment Map provides a first-of-its-kind interactive data tool to support decision making across core facets of the local economy: childcare, middle-income housing, and corporate site selection.

Pulling a variety of datasets into an easy-to-use dashboard, the San Diego Investment Map allows users to explore San Diego County through a different lens. The interactive dashboards include data and analyses, and serve to shine a light on the region’s greatest threats to economic competitiveness: a jobs and housing imbalance, among other affordability challenges.

Key takeaways:

  • CHILDCARE: San Diego has 327 childcare ‘deserts’ spread throughout the region, making up nearly half of all census tracts. The Investment Map can pinpoint gaps in childcare supply and help narrow sites for prioritization.
  • HOUSING: Seventy-four percent of San Diego’s population is middle- to low-income, yet only 2.5 percent of permitted housing development needed in the region accommodates these groups. The Investment Map can identify zones with existing building incentives, community plan updates, as well as new commercial development where workforce housing may be needed.
  • INDUSTRY: There are 15.6 million rentable square feet of commercial space being developed across the region, predominately concentrated in northern San Diego. While this includes enough office space for more than 42,000 employees, most workers live instead in the southern and eastern parts of the region. The Investment Map can assist companies in site selection based on occupation hubs, commute trends, and other infrastructure assets that meet their operational needs.

“The San Diego Investment Map serves as a tool for local policy makers, developers, and employers to make informed and deliberate decisions to prioritize the region’s inclusive growth. Using geographic storytelling, the map makes obvious the gaps in our economy—limited childcare; disjointed development both in terms of location and income-level; rising costs with no end in sight. Data-driven solutions to alleviate these challenges will safeguard San Diego’s competitiveness,” said Teddy Martinez, Sr. Research Manager, San Diego Regional EDC.

Explore the Map

About the Inclusive Growth Initiative

The innovation economy will continue to make San Diego more prosperous than many of its peers, but it is not accessible to the fastest-growing segment of the region’s population. This mismatch between our regional assets and our economy’s future needs will consistently erode the region’s competitiveness.

Launched in 2018, EDC’s Inclusive Growth Initiative serves to communicate these challenges, making the business case for economic inclusion across San Diego. By 2030, County, City, private sector and academic leaders have pledged their commitments to the initiative’s goals: 50,000 new quality jobs in small businesses, 20,000 new skilled workers annually, and 75,000 newly thriving households. See how we’re tracking here.

The San Diego Investment Map marks a new tool for employers and stakeholders to engage in this work, specifically tackling the thriving households goal.

“Inclusion is an economic and business imperative. It’s more than DE&I in the workplace—it’s about ensuring all San Diegans have the resources and infrastructure needed to thrive in this region. The Investment Map highlights all the work we still have to do to make that possible,” said Lisette Islas, EDC vice chair of Inclusive Growth, and EVP and Chief Impact Officer of MAAC.

The San Diego Investment Map was authored by San Diego Regional EDC, with support and counsel provided by Buzz Woolley and Mary Walshok.

Learn more about inclusive growth

Explore the Map

Interested in a demo, or getting involved? Contact EDC:

Teddy Martinez
Teddy Martinez

Sr. Manager, Research

 

MetroConnect Spotlight: Novo Brazil Brewing

By Javier De Leon,

World Trade Center San Diego (WTCSD) works directly with companies free of charge to help them expand internationally and grow in San Diego, supported by San Diego Regional EDC’s nearly 200 private company and public agency investors. Since 2015, WTCSD’s MetroConnect export accelerator has assisted 95 San Diego companies in turning $890,000 in export grants into $97 million in new international sales, 543 new international contracts, and 32 new offices around the world.

We sat down with Tiago Carneiro, owner and founder of MetroConnect VI finalist Novo Brazil Brewing, to discuss the company’s Brazilian-inspired beverages and its recent international growth through its time in MetroConnect.

Tell us about Novo Brazil Brewing and its mission.

Novo Brazil Brewing is an international, award-winning beverage company based in Chula Vista, California. Our company thrives on producing high quality beer, seltzers, spritz and kombuchas with exotic flavors, which are all represented in our brand’s colorful packages. Our main production facility is located in Eastlake, Chula Vista, and includes a taproom to serve the community. In addition to the wholesale part of our business, Novo Brazil Brewing has opened four taprooms and restaurants in San Diego County.

Why did you apply to be in MetroConnect?

We applied to be in the MetroConnect program for a few reasons:

  • To develop our export program: Logistics, international regulations, compliance, networking, etc.
  • To grow our business network in San Diego
  • To grow our brand exposure domestically and internationally

How did MetroConnect help your company?

The main benefit we experienced joining MetroConnect was definitely access to San Diego’s expansive business network through EDC’s staff. A few outcomes of this partnership included sponsorships and events, deeper connections with City of Chula Vista and SDG&E, and introductions to freight forwarder companies, San Diego Airport’s Terminal 1 concessions groups, and the San Diego Convention Center.

Additionally, the program’s executive workshops always provided our team with essential information for doing business internationally, and put us in direct contact with experienced mentors.

Finally, for quite a while, we were not sure how to best utilize the program’s $5,000 export grant—and we ended up using it to lower the high shipping costs for our distributors in Europe.

What is on the horizon for Novo Brazil Brewing’s international growth?

MetroConnect made us realize that exporting is a great source of business and income for our company. We already have an established sales in Europe and Japan, and the goal now is to increase volume. We are positive that our beverages now being shelf stable will open more doors for export expansion, and we want to take advantage of this.

What advice would you give to companies interested in growing internationally and participating in MetroConnect?

It is essential to fully understand your products, your processes, and your business goals before growing internationally. Having a strong presence and an established brand in your local market are key for targeting international markets.

Your turn: Grow your international sales with MetroConnect, too!

Like Novo Brazil Brewing, apply to join MetroConnect VII, and receive an export grant, expert advising, workshops, regional mentors, and more.

APPLY NOW →

The application takes approximately 30 minutes to complete.

Plus: Learn how five cohorts of 80 MetroConnect alumni, including Dr. Bronner’s, Blue Sky Network, EDDY Pump, and White Labs, leveraged the program to drive 63 percent average export growth and 40 percent average revenue growth.

San Diego’s Good News of the Week – June 23, 2023

By Kyle Winnick,

Every week, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox. A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week.

Get Good News of the Week in your inbox every Friday. → Sign up

For the week of June 23, 2023, here’s what we’re reading:

…and here are some events and opportunities:

EDC’s Summer Bash celebration

Join us for EDC’s Summer Bash on August 16, 2023. Together with Alexandria Real Estate Equities, Inc., we are throwing an epic party celebrating regional innovation with 300+ of our closest friends supporting the San Diego: Life. Changing. campaign. Enjoy a short program keynoted by Vuori founder Joe Kudla, delicious food and drinks, games and giveaways, and live music—all at the new SD Tech by Alexandria in Sorrento Valley..

Get Early Bird Tickets Now

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Kyle Winnick
Kyle Winnick

Coordinator, Marketing

San Diego’s Good News of the Week – June 16, 2023

By Heather Dewis,

Every week, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox. A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week.

Get Good News of the Week in your inbox every Friday. → Sign up

For the week of June 16, 2023, here’s what we’re reading:

…and here are some events and opportunities:

UC San Diego Extended Studies and ITJ partner following WTCSD program

In October 2022, UC San Diego’s Division of Extended Studies joined WTCSD’s Tijuana Tech Tour to experience the city’s tech expertise and learn about ITJ’s talent development and sourcing programs. Following the tour, UC San Diego and ITJ stood up a new partnership to strengthen professional development pathways for binational tech talent.

Learn How

Business information and resources page

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Kyle Winnick
Kyle Winnick

Coordinator, Marketing

Halftime in San Diego

By Mark Cafferty,

A June note from Mark

When I began working at EDC, I saw a Super Bowl ad that caught my eye—both a car commercial and a moving pep talk in a post-recession era.

As the narrator spoke about “halftime in America” and the opportunity to make a comeback, images of businesses, communities, and people from across the country flashed across the screen. At the end, the narrator’s face came into view as he walked through a locker room tunnel of a packed stadium. You may remember that narrator was actor and director Clint Eastwood, and that his message carried optimism, hope, and resiliency at a critical turning point.

Later that year, to bring that halftime hope home, EDC made our own version with philanthropist and business icon Malin Burnham as our narrator (our Clint Eastwood). You can watch that clip from 2012 here.

And indeed, when we pause at the midpoint to recognize the progress made and refocus on the work still ahead, we are always better for it. This year should be no exception, as EDC recognizes:

  • Our region’s progress toward an inclusive and thriving San Diego at EDC’s Annual Dinner, where we honored Taylor Guitars and WD-40’s Garry Ridge in partnership with Point Loma Nazarene University and JPMorgan Chase & Co.
  • The local and global growth of San Diego small businesses through programs like MetroConnect, and World Trade Center San Diego’s nationally-recognized role in fueling this expansion.
  • AI-Machine Learning technology’s proliferation and job creation in San Diego’s key economic clusters, explored in our AI in San Diego report series with Booz Allen Hamilton.
  • Advancing San Diego’s work to strengthen San Diego’s defense talent pipeline, convening SDMAC and other partners to assess and support emerging shipbuilding needs.

Still, we have work to do—to analyze San Diego’s RNA and Cybersecurity clusters, to lead this fall’s trade mission to Korea with Mayor Gloria, to celebrate your innovation at our annual Summer Bash, and to continue driving inclusive growth.

It’s halftime, San Diego. And it’s with and through your continued leadership, collaboration, and contributions during the months ahead that we will continue to strengthen the region we’re proud to call home.

Mark Cafferty
Mark Cafferty

President & CEO

Read EDC’s Monthly Report