Study: San Diego’s cyber talent grows by 10% across 1K firms

EDC, CCOE study quantifies impact of region’s cybersecurity cluster

Together with the Cyber Center of Excellence (CCOE), EDC released “Cybersecurity is Everyone’s Business: San Diego’s Cyber Cluster.” The fifth update since 2014, the report quantifies the economic impact of the region’s cybersecurity cluster and explores the firms, technology, and talent working to help thwart cyber risk across San Diego and beyond.

As cyberattacks and ransomware threats extend beyond technology and begin to impact even our built environment, the importance of cybersecurity cannot be overstated. Not only are the consequences costly—reaching an average of $9.44 million in the U.S. per IBM—but they have profound impacts on human health and safety.

San Diego is leading the charge with more than 1,000 cyber firms, top-ranked education and research institutes, and the Naval Information Warfare Systems Command (NAVWAR). This collaborative ‘Ecosystem in Action,’ as highlighted by the White House, is developing new technologies, solutions, and diverse cyber talent to create a more secure digital community for all,said Lisa Easterly, President & CEO, CCOE—commissioning organization of the report.

Marking the 10-year anniversary of CCOE, the biennial report includes a deep dive into San Diego’s $4 billion cyber cluster, a metro-by-metro comparison, a roster of local resources and assets, and business sentiments of local firms.

KEY report FINDINGS

  • Cybersecurity is everyone’s business. With increasing cyber threats to physical infrastructure, the security of data and communication is of critical importance, leading to a sharp rise in global demand for cybersecurity talent across industries. In San Diego, 59 percent of private sector cybersecurity jobs are in industries outside of technology, such as manufacturing, architecture, and engineering.
  • San Diego’s cybersecurity cluster is expanding its footprint and impact on the regional economy. There are 13,383 jobs and 1,016 establishments tied to the cybersecurity cluster in San Diego, up eight percent and 17 percent respectively in the last two years. Altogether, this amounts to a $4 billion regional economic impact.
  • Local cybersecurity firms remain deeply linked to the Federal government, including the Department of Defense. A majority (65 percent) of San Diego cyber firms work directly or indirectly with the government. Nearly one-fifth indicate government-related work as their primary focus, explaining why 23 percent of local cybersecurity firms are in the defense and aerospace industry.
  • Fast growth and resilience define San Diego’s cybersecurity talent. The region’s talent pool has grown by nearly 10 percent since 2018, five times faster than all other occupations combined. The cybersecurity talent base experienced significantly smaller job losses during the pandemic and recovered both more strongly and more quickly than other occupations. 
  • Demand for cyber talent far exceeds local supply. Three out of four cybersecurity firms in San Diego report having difficulty finding entry- to mid-level as well as experienced applicants. Increasing compensation and diversity can help address San Diego’s talent shortage.

Cyber is an important and rapidly growing piece of the San Diego regional economy. The cluster supports 26,000 local jobs, most concentrated at NAVWAR, the preeminent provider of information warfare capabilities for the U.S. Navy. In all, the economic impact of San Diego’s cyber cluster is about the same as 24 Comic-Cons.

Firms in every industry face cybersecurity risks. This is driving up the demand for cybersecurity talent and solutions. To keep pace and remain competitive, San Diego must leverage its unique assets, such as the military, as well as its incredibly diverse pool of talent,said Eduardo Velasquez, Senior Director of Research and Economic Development, EDC.

We have a national shortage of cyber workers—to the tune of 663,000 in the U.S. per Cyberseek. Opening the aperture with accessible and skills-based training helps seed and diversify the talent pipeline, which is critical to advancing our country’s homeland security,said Joseph Oregon, Chief of Cybersecurity, Region 9, Cybersecurity and Infrastructure Security Agency (CISA).

More competitive compensation, increased diversity in recruitment, and thoughtful consideration of degree requirements are all strategies that can help San Diego lead in cybersecurity innovation across the region and globe.

In partnership with CCOE, the report was sponsored by Booz Allen Hamilton, CyberCatch, ESET, Haiku, RiskRecon, and San Diego State University, and was unveiled today at an industry event hosted at Qualcomm.

SEE THE FULL REPORT HERE

LEARN more about cyber IN SAN DIEGO

About Cyber Center of Excellence (CCOE)
CCOE is a San Diego-based nonprofit that mobilizes industry, academia, and government to grow the regional cyber economy and create a more secure digital community for all. sdccoe.org

Resources for recruiting and retaining talent in San Diego

Last edited November 2022

As of May 2022, there were 75,630 unique jobs posted in San Diego County, but only 42,100 unemployed San Diegans. Couple this talent shortage with unrealistic demands around compensation, benefits, and remote work, it’s fair to say we are living the most competitive battle for talent yet.

To meet employer demand, our region needs to double the number of post-secondary degree, certificate, or program completions per year. In particular, investing in Black and Hispanic youth would turn San Diego’s talent shortage into a surplus. More on Inclusive Growth here.

As part of our ongoing talent development efforts, EDC has compiled an ongoing hub of programs and initiatives below to help you fill your high-demand San Diego roles. Sign up for the talent newsletter for ongoing opportunities to participate in the development of our talent pipeline.

HIRE TALENT

SELL SAN DIEGO

UPSKILL EXISTING TALENT

BUILD YOUR PIPELINE

For more support, contact:

Taylor Dunne
Taylor Dunne

Director, Talent Initiatives

Need Cyber talent? Meet our Preferred Provider programs

Last updated with new Preferred Providers June 13, 2022.

As part of its talent related initiatives, San Diego Regional EDC joined forces with San Diego Workforce Partnership and the Cyber Center of Excellence to launch CyberHire—a program designed to address the region’s growing demand for Cybersecurity talent and connect job seekers to secure meaningful careers.

Through two rounds of competitive application processes, the following education providers have been designated Preferred Providers of Cybersecurity and IT Talent, recognition from industry for their work in most effectively training the entry-level local workforce:

Preferred Providers of IT Talent:

Preferred Providers of Cybersecurity Talent:

Through the CyberHire program, participants enrolled in the Preferred Provider programs receive industry-verified certification in A+ and Network+ or Security+ along with career counseling and wrap-around services from the San Diego Workforce Partnership.

View the full Preferred Provider network

Hiring IT or Cyber talent?

If you are a San Diego business interested in hiring CyberHire participants to fill your entry-level IT and Cybersecurity roles, contact us. Through funding provided by the James Irvine Foundation, the San Diego Workforce Partnership will:

  • Place program participants in paid internships.
  • Subsidize wages for on-the-job training.
  • Host events for employers to meet CyberHire participants and showcase career opportunities at their companies.

LEARN MORE ABOUT EMPLOYER PARTICIPATION!

About CyberHire: Presented by The James Irvine FoundationCyberHire aims to transition unemployed, underemployed, and low-wage workers to quality Cybersecurity careers. CyberHire will help San Diegans launch a meaningful career that allows them to support themselves and their families.

Learn more

Want to hire CyberHire participants? Contact us:

Taylor Dunne
Taylor Dunne

Director, Talent Initiatives

What we learned at Career Exploration Day 2021

San Diego’s economy, made up of innovative companies doing life-changing work, is fueled by skilled talent. Each job in the innovation economy supports another two jobs in the region, allowing for San Diego’s rapid economic growth despite a global pandemic. However, future growth is threatened by barriers to quality employment that many San Diegans face. Changing skill requirements, existing demographic gaps in educational attainment, and a nationwide battle for talent, coupled with a soaring cost of living, continue to threaten San Diego’s competitiveness as a region.

As we work to get San Diego’s recovery right and build a more equitable, inclusive region, EDC’s Advancing San Diego (ASD) program aims to better prepare San Diegans for quality jobs, and expand access to diverse, qualified talent for San Diego companies. As part of this work, ASD hosted its second annual Career Exploration Day and Virtual Career Fair. Sponsored by Qualcomm Incorporated, the virtual event served to connect students from all over San Diego County, who are enrolled in employer-verified training programs, with opportunities across a diverse range of industries and professions. Via an online platform, ASD connected nearly 100 local students with 22 companies including startups Smartville and Flock Freight, established firms Booz Allen Hamilton and San Diego Gas & Electric, and many more. In the day-long event, students and employers had the opportunity to network and interview, share job opportunities, and listen in on career exploration panels with professionals in high-demand roles and industries.

“At Qualcomm, we’re looking to expand our recruitment of diverse talent while cultivating new opportunities to hire locally”, said Heather Ace, Chief Human Resources Officer at Qualcomm Incorporated. “Career Exploration Day offers us the opportunity to both connect with potential local candidates and support the broader talent development efforts being driven by the EDC here in San Diego.”

ICYMI, we’ve compiled for advice for students from the event

1. Be a chameleon; learn to adapt:

COVID-19 has made one thing clear: Your plans may change. Different externalities will force you to change your strategies and the way you work. Take this opportunity to learn to be adaptable; this will help you be successful into the future.

As Sharp Healthcare’s Talent Acquisition Specialist Jason Pijapaert shared in the Healthcare and Life Sciences panel, “Being able to roll with the punches and having the ability to work collaboratively with a diverse group of people that have different mindsets, expertise, and opinions is vital in any workplace. Being adaptable to your environment and the different challenges that you will inevitably be presented with will allow you to grow and be better at what you do.”

2. Consider opportunities to say “Yes”:

Now, we’re not talking about taking on unimaginable workloads or saying yes beyond your boundaries. Instead, we mean saying yes to new opportunities, yes to learning new things, yes to working with a different team, yes to taking risks.

Lalitta Ghandikota, Senior Director of Talent at Element Biosciences, shared in the Healthcare and Life Sciences panel the key to her success has been saying yes to every opportunity. In the beginning, it may seem like you know nothing about what you just got yourself into, but those will be the times when you will have the most fun growing and learning. “I always say that the time in your career where you are having the most fun is also probably when you are most terrified,” she said.

3. Take time to learn: 

With millions of websites and video tutorials available, taking the time to learn a new skill or improve an existing one will give you an important advantage when looking for a job or an internship.

Dr. Michael Alston, Senior Staff Engineer at Qualcomm Technologies, Inc., says our most valuable employees innovate in ways that increase the productivity of other employees or create new products or services. On the Engineering and Manufacturing panel, he shared, “for students, websites like code.org (which teaches computational thinking), and Python.org (a versatile, widely-used coding language) are great platforms for building skills useful for innovation.”

4. Don’t forget about soft skills:

While hard skills like coding or data mining are crucial for certain roles, leveraging your soft skills can help you stand out. The ability to manage your time effectively, think critically about a problem, absorb constructive criticism, communicate effectively both internally and externally, and collaborate across teams is just as valuable as knowing a particular programming language.

Regardless of your industry or position, you’ll always need to work effectively with people of different backgrounds and skills to get a project done well. Leverage these skills when you’re speaking with recruiters to showcase a different facet of professional strength.

What now?

  • Interested in careers in key industry sectors? Visit ASD’s Preferred Provider Map where you can find leading training programs that have been certified by employers.
    • Looking to join our network of Preferred Providers? Sign up to get updates on ASD’s future talent pipeline management work.
  • Looking for skilled local talent? Contact Taylor Dunne, Talent Initiatives Manager, and we will help you get in touch with San Diego’s skilled talent pool.
  • Check out jobs at Qualcomm and many other local firms hiring across San Diego.
  • Learn more at AdvancingSD.org

Study release: AI and San Diego’s Cyber Cluster

EDC study quantifies the impact of AI in region’s Cybersecurity cluster

Today, alongside Cyber Center of Excellence (CCOE) and Booz Allen Hamilton, EDC released the second study in a series on the proliferation of Artificial Intelligence (AI) and Machine Learning (ML) within San Diego County’s key economic clusters. “Securing the Future: AI and San Diego’s Cyber Cluster” quantifies the economic impact of the region’s Cybersecurity cluster and explores the proliferation of AI and ML technologies being used to thwart cybercrimes, among other critical needs by the private-sector and government.

While the term “Cyber” has become household nomenclature only in the past decade or so, the industry dates back 50 years. As cyberattacks and ransomware threats on local mega-brands fill our headlines, and our digital and non-digital worlds further integrate, the importance of and need for Cybersecurity cannot be overstated.

Underwritten by Booz Allen Hamilton, the web-based study—cyber.sandiegoAI.org—includes a timeline on the history of Cybersecurity, a roster of recent Defense-Cyber contracts and subsequent job growth, details on the $3.5 billion economic impact of the Cyber cluster, and a set of recommendations for driving the use of AI and ML across the region.

“This series serves to spotlight the importance of AI-ML application within the region’s key industries—which contrary to popular belief—is helping drive productivity, job growth, innovation, and security here and around the globe. While there is work to be done in getting more San Diegans plugged into Cyber and related jobs, the industry has proven to be an engine of growth, even despite disruptions brought on by COVID-19,” said Nate Kelley, Senior Research Manager, San Diego Regional EDC.

Key findings

  • The region’s Cyber companies are significantly more engaged with AI and ML technologies than firms in other industries. Cyber firms are developing AI at a rate 2.5 to three times the regional average. Moreover, half of all Cyber companies implemented AI at least three years ago compared with 43 percent across all industries.
  • AI has generated unparalleled productivity gains. Productivity in the Cyber cluster has grown 7.5 percent since 2018, nearly triple the average for all San Diego industries, thanks to the development and adoption of AI.
  • AI is producing jobs, not eliminating them. Some 61 percent of Cyber businesses plan to hire workers—including AI specialists—in the next year. Moreover, AI has helped the industry to sidestep chronic labor shortages by automating tedious, repeatable tasks and allowing current workers to do more with their time.
  • Talent shortages abound. Despite industry employment growing by 7.4 percent since 2018, 80 to 90 percent of local Cyber companies cited difficulty sourcing qualified workers. The region’s colleges and universities are expanding their course offerings to bridge these gaps, but more must be done to better draw students to these programs.
  • Home to the largest concentration of military assets in the world, San Diego—and its Cyber firms—are positioned for growth. Nearly three in five local Cyber firms work directly or indirectly for the federal government, including the Department of Defense, and 32 percent focus exclusively on fulfilling federal contracts. Defense contracts are typically big, multiyear investments that provide stability to San Diego’s Cyber industry.

“It should come as no surprise that San Diego is at the heart of transforming the defense industrial base leveraging today’s latest technology, while working to mitigate the risks inherent to increased connectivity and data-centric decision making,” said Jennie Brooks, Senior Vice President at Booz Allen Hamilton—underwriter of the EDC study series—and leader of the firm’s San Diego office, which employs over 1,200 professionals working on cybersecurity, analytics, engineering and IT modernization. “It’s clear that 5G, AI, ML, and cyber warfare will define our future battlefields, digital, and physical—and while we are encouraged by the report findings, we must all be ready to meet this new mission by fostering Cyber-ready tech talent, investing in up-skilling and reskilling programs, implementing rigorous cyber hygiene practices from the board level down, and coming together as a regional cluster to define how these new technologies will further—and safely—shape the San Diego region in the coming years.”

Cyber is an important and rapidly growing piece of the San Diego regional economy. Notably, every Cyber job generates another job in other industries in the region. The cluster accounts for 24,349 San Diego jobs across 874 firms, and has a total economic impact of $3.5 billion annually. This is about the equivalent of nine Super Bowls or 23 Comic-Cons.

“San Diego’s premier educational institutions, diverse industry base and robust federal assets seed not only the Cyber workforce but the innovation needed to protect our nation,” said Lisa Easterly, President & CEO, CCOE.

The study series is underwritten by Booz Allen Hamilton and produced by San Diego Regional EDC. The report was unveiled at a virtual, community event (video recording below) sponsored by CCOE and Thermo Fisher Scientific, with representatives from Booz Allen Hamilton, ESET, Analytics Ventures, Cal State San Marcos, and Naval Information Warfare Center Pacific, among others.

Read the full study at cyber.sandiegoAI.org

 

Securing the Future AI and San Diego’s Cyber Cluster Event Recording.mp4 from San Diego Regional EDC on Vimeo.

Young Professional Spotlight: Alyssa Snow

Alyssa Snow, a CSU San Marcos and Link to San Diego alumna, is a cybersecurity professional currently working for Teradata. She has participated in two of EDC’s Advancing San Diego industry engagement events in 2021—most recently for a Women in STEM career panel. For Alyssa, participating in these events is meaningful because she remembers how it felt to sit on the opposite end of the room only a few years back, and finding her career path through EDC’s Link to San Diego event.

Read more about Alyssa’s experience below.

How did Link to San Diego launch your career?

In my third year of college at CSU San Marcos in 2018, I attended EDC’s “Link to San Diego: Cybersecurity” career panel and industry engagement event. This event propelled my career in cybersecurity. During the event, one panelist shared what it was like to work as a security engineer, which inspired me to learn more.

I approached the panelist, a representative from Teradata, and asked him how relevant specific projects of mine may be to practical security experience. After the event, I continued to keep in touch with the professional via LinkedIn and email. He sent me various links to resources that introduced security topics that I was interested in learning more about. Eventually, this individual introduced me to a few other employees from Teradata.

I will never forget this day. It meant so much to me that six security professionals took the time to have lunch with me a few weeks after the event and answer some questions regarding what it is like to work in the industry. By the end of the lunch, the Application Security team director asked me for my resume. He informed me that there were no internship opportunities for the security organization at that time, however, he would like to reach out if one were to become available.

Just a month after this lunch, a recruiter reached out to me and asked me if I would like to interview for an open internship position on that very team. I became one of the first-ever interns in the security organization at Teradata. I interned with the Application Security team for a year and a quarter, and was responsible for delivering automated solutions to scale product security across the organization. It was a remarkable experience that gave me direction in my career path.

Where are you now?

I now work at Teradata’s San Diego office as a full-time offensive security engineer. My team and I use adversary perspectives to help Teradata evaluate risks and identify process gaps to help improve the organization’s security posture. I love working in this industry because I am constantly facing new challenges that require creative solutions. I would not have had this experience if I had not attended “Link to San Diego: Cybersecurity” in 2018.


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Why Ireland is looking to San Diego for cybersecurity talent solutions

People sitting around a table in a board room

According to the Center for Strategic and International Studies (CSIS), the global cybersecurity workforce shortage is projected to reach 1.8 million unfilled positions by 2022. As a hub for cybersecurity companies and research, San Diego has been piloting programs to address talent shortages that are plaguing this ubiquitous industry.

San Diego’s collaborative efforts, combined with its unique concentration of academic, private sector, government, and non-profit industry, have attracted the attention of global technology markets.

In late February,  WTC San Diego – EDC’s international economic development arm –  and the Cyber Center of Excellence (CCOE) hosted 15 delegates from Ireland-based government and academic intuitions. The delegation was touring San Diego to learn about the region’s cybersecurity industry and efforts to support its ongoing growth.

The global ‘cyber’ talent crisis

San Diego companies that attended the roundtable discussed technologies they were developing and strategies for addressing talent shortfalls.

San Diego’s cybersecurity industry, anchored by the presence of NAVWAR, has become a hub for cybersecurity companies. Based on research conducted by San Diego Regional EDC and the CCOE, San Diego’s cyber industry generated $2.2 billion in economic impact in 2018, with more than 8,450 employees working directly for cybersecurity firms.

San Diego companies in attendance also had a lot to learn. Following Brexit, Ireland is the only English speaking country left in the EU. The Ireland delegation used this point, among others, to make their case for why San Diego companies should consider expanding in Ireland.

Understanding WTC’s role

World Trade Center San Diego (WTC) works with partner organizations and global stakeholders to identify strategic global markets and help connect them to San Diego businesses and institutions to increase exports and drive foreign direct investment.

By facilitating strategic meetings, WTC seeks to help elevate San Diego’s profile with key global markets to increase opportunities for inward investment and support local companies as they evaluate expanding into global markets.

Are you interested in getting connected to high profile delegations? We’re here to help.

Get in touch

Related EDC articles and research:

Cybersecurity in the San Diego region

Summary

San Diego has emerged as a leader for the development of cybersecurity technology and the delivery of cyber-related services. The region’s healthy ecosystem, including its strong military presence, world-class academic institutions, incubators and strong partnerships between industry associations and governments, has positioned San Diego as a hub for cyber operations. Today, there are more than 150 firms in the San Diego region focused exclusively on cyber. With incidences of cyber attacks on the rise worldwide, the industry’s innovative companies are equipped to meet the global market’s increasing demands for new products and technologies. This study was produced in collaboration with the Cyber Center of Excellence.

READ THE FULL REPORT

EDC Study: Cybersecurity employment on the rise in San Diego

In a world where Internet-enabled devices have become embedded in everyday objects, the need for cybersecurity has never been more vital. San Diego’s roots in wireless technology, combined with its top tier engineering talent and military presence, make it a fertile ground for cybersecurity talent. And that’s exactly what EDC’s most recent economic impact study found.

cybersecurity economic impact numbers in SD

Commissioned by San Diego Cyber Center of Excellence, a San Diego-based nonprofit organization dedicated to accelerating the region’s cyber economy, the study found that San Diego had more than 150 core cyber firms that employ 4,920 people in the region. The Navy’s Space and Naval Warfare Systems Command (SPAWAR) provides an additional3,530 jobs to San Diego’s cybersecurity industry. In total, there are 8,450 direct jobs – up 11 percent from 2016 (faster than the regional employment growth of 3 percent).

“Too often San Diego worries about falling behind Silicon Valley or the East Coast, but this study conveys we have the talent and workforce to punch above our weight,” said Rear Admiral (Ret), Ken Slaght, CCOE chair and president of Cyber Center of Excellence. “San Diego’s premier educational institutions, existing industry base and robust federal assets, seed not only the cyber workforce but the innovation needed to protect our nation.”

The study was launched at Qualcomm on March 13, and featured a keynote from Dr. John Zangardi, CIO at the U.S. Department of Homeland Security, as well as an in-depth look at the interactive research tool, presented by EDC’s Research Director Kirby Brady.

View the interactive tool here.