Tag: edc investors

Reflections on our trade mission by WTCSD’s director

By Lucas Coleman,

Thriving Cities Trade Mission to the Netherlands

Two weeks have passed since our return from the Netherlands Trade Mission, and I continue to think back on how effectively public and private sector forces work together to develop the infrastructure for trains, busses, bicycles, cars, and even canal boats to coexist in harmony. 

After three years of pandemic-related travel limitations, it was refreshing and inspiring to hit the road again, this time with San Diego Mayor Todd Gloria and 29 of our region’s most influential and collaborative business, academic, political, and economic leaders. This delegation carried the San Diego banner in one of the world’s leading metros for innovation and circular urban development—the Netherlands—a country engineered out of the sea. 

Learn why the netherlands → 

We kicked off the mission by hosting the Thriving Cities Mayoral Forum, where we explored the leading role that cities play in driving circular/sustainable development with insight from Mayor Gloria, Amsterdam Mayor Halsema, and other innovation leaders from both regions.

We visited Qualcomm’s largest AI research hub outside of San Diego to celebrate its expansion, and learn about its partnership with the University of Amsterdam, QUVA, which supports a pipeline of engineering talent.  

Joined by SANDAG Chair Catherine Blakespear and leadership at San Diego’s higher education institutions, we visited TNO, the premier applied research organization of the Dutch government to see its newest tool in action—a ‘digital twin’ of a region that overlays conditions for traffic, energy usage, pollution, and more, with the option to toggle different variables to see how the conditions interact with each other.  

Our delegation then headed to ‘the smartest kilometer in Europe’ to visit Philips and ASML, the largest medical systems and technology companies in the Netherlands, respectively, that both have existing and growing operations in San Diego. 

We also brought together three Commissioners and the CEO of the Port of San Diego in the Port of Rotterdam to learn about circular and efficient operations at Europe’s busiest port and share the exciting developments we have underway on our beautiful waterfront. 

And perhaps one of the most inspiring moments of our trade mission happened on our last day, when WTCSD’s MetroConnect companies Trabus Technologies and Nano PharmaSolutions pitched to Port of Rotterdam and Leiden Bio Science Park leaders, respectively, for foreign investment. 

As we settle back into life in San Diego, our delegation brings home a fresh perspective on the ways we can address challenges in critical areas such as transportation and urban development. We see more clearly than ever the value of closer collaboration between the public sector, academia, and private business. In the coming years, we hope to see engineering solutions and transformative technologies like TNO’s Digital Twin being used to aid decision-making in large public works, and large multinationals like ASML and Philips successfully growing their operations in the region. 

Most of all, we look forward to the meaningful relationships and connections built through the mission and the collaboration that will lead to smarter, stronger, more inclusive development for all, right here in San Diego.  

The trade mission is organized by WTCSD, an affiliate of the San Diego Regional EDC, with assistance and support provided by the Consulate of the Netherlands, and sponsorship by ASML, Lufthansa, and Qualcomm Technologies.

Dankjewel,

Lucas Coleman
Lucas Coleman

Director, World Trade Center San Diego

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Investor Spotlight: Commute with Enterprise

By Candela Delucchi,

As a nonprofit, San Diego Regional EDC is supported by investment from nearly 200 private organizations, companies, and public agencies. With their support, EDC provides direct services to help companies grow and thrive in San Diego, and leads initiatives to enhance the region’s recovery and resilience.

We sat down with Neil Semcheski, sales manager at Commute with Enterprise, to discuss the company’s mission to combat traffic congestion and carbon emissions with affordable commuting solutions. Check out its Investor Spotlight below!

Tell us about Commute with Enterprise and its mission.

Commute with Enterprise‘s vanpool solutions are one of the largest and most cost-effective available today. As the largest U.S. vanpool operator, our company addresses both local and global needs by reducing traffic congestion, commute times, travel costs, parking land usage, and carbon emissions, all while providing commuters with a smarter and more efficient way to get to work.

Each year, our commuting solutions eliminate more than one billion commuter miles, clearing more than 45,000 individual vehicles from the road, and reducing carbon emissions by 812 pounds annually. Additionally, businesses that offer our programs not only build their sustainability profiles, but gain a competitive edge in the battle for talent.

In the wake of the pandemic and with the rise of hybrid working arrangements, we know commuters are looking for affordable and convenient alternatives for getting to and from work. For little to no cost to the employer, Commute offers customizable programs that benefit workers and their employers—an investment in employee well-being, attraction, and retention. Our vanpools have alleviated traffic congestion and reduced commuting costs by more than 80 percent.

A few EDC investors currently using Commute with Enterprise include Illumina, Thermo Fisher Scientific, and Scripps Health, among other San Diego giants hailing from a variety of industries.

Why San Diego?

Commute with Enterprise established its first vanpool in San Diego 25 years ago, which still operates today. Commute with Enterprise has since served numerous employers in the region across industries including healthcare providers, manufacturing firms, tech and biotech startups, universities, DoD affiliates, and other military and federal entities.

One of the most significant partnerships Commute with Enterprise offers is with the San Diego Association of Governments (SANDAG), which provides financial incentives for vanpool offerings—a valuable complement to other forms of public transit offered in the region, especially for the 20-30 percent of the population who commute more than 60 miles each day.

Looking ahead, what’s on the horizon for your organization?

Commute with Enterprise is dedicated to continuing to grow our services in the San Diego region. With essential workforces still on site and as employees continue to return to the office, there’s a great opportunity for businesses to offer vanpool services as a valuable addition to their employee benefits package.

Tell us about Commute’s collaboration and partnership with San Diego Regional EDC.

Commute with Enterprise is excited to be a new San Diego Regional EDC investor and for the opportunity to add value to the organization. We are proud to support EDC investors’ goals of leading San Diego’s economic prosperity and global competitiveness, while investing in the workforces that power our great binational region.

Learn more: commutewithenterprise.com

LinkedIn: Commute with Enterprise

Read more about EDC’s investors in our investor spotlight blog series. Or, join Commute with Enterprise by becoming a member of EDC.

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A note from Mark…

By Mark Cafferty,

Back to school, back to school

I hope this note finds you all healthy, well, and beating the heat as we head into fall. 

A quick look at my social media pages is a clear indication that school is back in session across our region. From first day of pre-school photos to first day of college photos, the lifelong learning process is on full display in the posts of proud parents, grandparents, and family members. 

It goes without saying that education is the cornerstone of economic development and opportunity. These days our team at EDC is working more closely with our education partners than ever before, and we can truly feel their enthusiasm as this new year begins. From the opening of new academic buildings, to the announcements of new courses and programs, to the celebration of a new stadium—the successes and results of business and education partnerships are on full display across our region. 

Over the last few years, I have marveled at how the quiet generosity of one EDC investor initiated a new partnership between a local high school and non-profit organization that has changed student’s lives. I have seen our community colleges and higher education partners work tirelessly with our team and employers to ensure they are consistently expanding and upgrading their curriculum to meet changing industry needs and requirements—evidenced by the recent, exciting news of an $18.1 million grant to SDICCCA. And within our own organization, we have watched part-time student internships lead to full-time job offers, promotions, and more as part of Advancing San Diego. 

When we think about our Inclusive Growth goals, and more specifically about doubling the number of post-secondary completions by 2030, it can feel overwhelming. But we know that we can only get there by leveraging, supporting, and embracing every partnership we have with our local educational institutions and systems. By working together to keep student curriculum and exposure current, we can drive socio-economic mobility for the talent of tomorrow.

So this September, as the education and lifelong learning cycle begins anew, we urge all of our private sector EDC investors—regardless of industry—to continue expanding your relationships with the education leaders you share our table with. They cannot get us there alone, and neither can you. 

A broad list of resources for employers seeking to recruit and retain talent can be found here. If you have any questions on who and how to engage them, please contact our Advancing San Diego team. 

Wishing all of our education partners (and parents) within our EDC community a wonderful, safe, and productive school year ahead. I’m proud to work with and through all of you to ensure that the young people growing up in all corners of our community have the opportunities to learn, grow, and thrive within our region and economy. 

Best,

Mark Cafferty
Mark Cafferty

President & CEO

Read EDC’s Monthly Report

 

For specific opportunities to get involved with Advancing San Diego, submit this form or contact:

Taylor Dunne
Taylor Dunne

Director, Talent Initiatives

A note on what’s to come from our CEO

By Mark Cafferty,

Looking ahead…

Dear Board Members, Investors, and Partners:

I truly hope this message finds you well and enjoying a wonderful summer. I also hope that you are as excited about the Padres’ recent moves as we are at EDC. Being Downtown the last several days, you can already feel the energy.

Recognizing August as a month where many people are finishing up their summer travel and families are preparing to get their children back to school, EDC historically foregoes our regularly scheduled board meeting and executive committee meeting to make sure everyone has the extra time they need. But as we gear up for the final four months of 2022, I wanted to share a bit of what’s to come—because in many ways, our team is busier than ever.

Our World Trade Center team is in the throes of planning our first international trade mission since 2019, bringing dozens of our region’s top business, community, and civic leaders (including San Diego Mayor Gloria) on a fast and furious trip to the Netherlands in late September. This trip will help us expand business, trade, and academic connections within the market while also learning from some of the world’s smartest and most sustainable cities and economies.

True to Mary Walshok’s vision, and with the help of board member Tom Turner of CBRE, we have signed a lease and will be moving into UC San Diego’s Park & Market space, an exciting new addition to the Downtown landscape that promises to “bring people together who might not otherwise have crossed paths.” The building will serve as a homebase for a collection of organizations seen as “multidisciplinary and boundary spanning”—connecting art and science, culture and technology, civic engagement, lifelong learning, etc. With a new office and a new brand identity to come, you can expect an invitation to a reception and other gatherings before year’s end. Stay tuned.

As always, we will work hard to make sure that all EDC board and committee meetings continue to embrace the moments that we are living and working through. In addition to our continued healthcare and employment law updates at our monthly board meetings, we stay committed to digging deeper into the talent, workplace, and human resources-related challenges, opportunities, and discussions that dominate our interactions with local businesses. We will also continue to balance these topics with presentations from our region’s largest, leading, and most cutting-edge businesses. And most importantly, we will work to ensure that all of these efforts continue to guide us toward meeting our 2030 Inclusive Growth goals of growing the number of skilled workers, quality jobs, and thriving households in all corners of our region.

While we have more new names and faces on our board roster than ever before, you all know that it is your investment in our work that allows us to do what we do. Our priorities, strategies, activities, goals, and workplans fully reflect your leadership, direction, feedback, partnership, and support. We look forward to continuing to share this year with all of you as we best position the San Diego economy and community for all that lies ahead.

In closing, I want to share the words sent to me after our last in-person board meeting by EDC board member Bob Rief, executive director and co-founder of San Diego Sport Innovators:

“The EDC meetings are so provocative…virtually every one is a reminder about how much more every citizen, specially me, can do.”

Know that we draw the same inspiration from and share the same admiration for all of you. Look forward to seeing you all in the months ahead.

Sincerely,

Mark Cafferty
Mark Cafferty

President & CEO

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Investor Spotlight: The Lufthansa Group

By World Trade Center San Diego,

As a non-profit, San Diego Regional EDC is supported by investment from nearly 200 private organizations, companies, and public agencies. With their support, EDC provides direct services to help companies grow and thrive in San Diego and, through its affiliate World Trade Center San Diego (WTCSD), leads global initiatives to enhance the region’s recovery and resilience.

We sat down with Lufthansa Group, WTCSD’s preferred European airline, to discuss its partnership with and support of key efforts to connect San Diego’s business community to Europe. Check out the investor spotlight below!

Tell us about Lufthansa Group and its commitment to global connectivity.

The Lufthansa Group is one of the world’s leading aviation groups, as well as the market leader in Europe’s airline sector. The airlines of the Lufthansa Group—Austrian Airlines, Brussels Airlines, Eurowings, Lufthansa, SWISS, and Eurowings Discover—fly business and leisure passengers to more than 300 destinations around the world via hubs in Brussels, Frankfurt, Munich, Vienna, and Zurich. Passengers enjoy a premium product and a comprehensive route network, combined with the highest level of travel flexibility. In its 2022 summer schedule, the Lufthansa Group carriers will offer flights from 30 North American gateways to the various home market hubs, Europe-at-large, and the world.

From San Diego to Germany, and beyond 

A long-time partner, Lufthansa continues to work collaboratively with WTCSD and San Diego Regional Airport Authority (SAN) to offer a trusted gateway from our region into Western Europe.

In March 2022, Lufthansa launched its nonstop service to Munich, opening an opportunity for San Diego companies to partner with German and other EU innovators.

WTCSD’s 2021 Annual Report and the Go Global 2025 Report showed the San Diego business community is eager to return to international travel and expand global connectivity—and Lufthansa’s direct Munich flights have enjoyed positive feedback and frequent use since its launch.

Thriving Cities: A trade mission to the Netherlands

In September 2022, WTCSD will take a delegation of San Diego business leaders to the Netherlands via Lufthansa’s new direct flight to Munich. Over the course of a week, trade mission delegates will broaden international connectivity between San Diego and Western Europe with topics ranging from mobility, sustainability, to life sciences and tech.

In collaboration with Lufthansa and the Consulate of the Netherlands, WTCSD aims to drive increased investment between the two regions.

Are you a senior leader at a San Diego innovation company interested in joining the delegation? Contact Caroline Murray, listed below, for details.

From San Diego to the world

WTCSD looks forward to continuing its partnership with Lufthansa and collaborating on opportunities to help San Diego companies access new international markets through programs like:

  • MetroConnect
  • Future Trade missions
  • Reliable connectivity to Germany and beyond

Stay in touch

Read more about EDC’s investors in our investor spotlight blog series. Or, join Lufthansa Group and become a member of EDC.

Contact our team:

Contact SDREDC
To learn more, please contact us.

Investor Spotlight: ITJ

By Kaylee Hudson,

As a non-profit, San Diego Regional EDC is supported by investment from nearly 200 private organizations, companies, and public agencies. With their support, EDC provides direct services to help companies grow and thrive in San Diego, and leads initiatives to enhance the region’s recovery and resilience.

We sat down with Maritza Diaz, CEO at ITJ, to discuss the company’s work to create technology centers of excellence in Mexico. Check out the investor spotlight below!

 

Tell us about ITJ and its mission.

ITJ is a binational U.S.-Mexican company founded in 2019 with the mission to enable U.S. companies to create technology centers of excellence in Mexico. ITJ serves fast-growing and high-value market sectors, particularly in Life Sciences, Biotechnology, and Internet of Medical Things (IoMT), working with innovative medical device companies to improve people’s lives.

With a unique BOT (build, operate, and transfer) model that sources only the best digital talent available, ITJ empowers its partners to accelerate their digital innovation.

Why San Diego?

San Diego is recognized as one of the leading high-tech hubs in the U.S. Uniquely located in the Cali Baja region and home to more than 1,225 life sciences companies and 80 independent and university-affiliated research institutes, the symbiosis between San Diego and Tijuana has been crucial to building a prominent mega-region in the Life Sciences industry.

Tell us about ITJ’s collaboration and partnership with San Diego Regional EDC.

We are honored to partner with San Diego Regional EDC which has been doing a remarkable job linking members, government, policymakers, and other advocates to strengthen our community’s economic growth and support fast growing sectors like software development.

During our partnership, we have witnessed EDC’s extensive expertise and network—becoming a key player in our strategic goals for imperative growth.

Looking ahead, what is on the horizon for ITJ?

In June we celebrated the company’s third anniversary, and we have good reason to celebrate. Since 2019, ITJ has created more than 700 tech jobs serving U.S.-based companies and has grown our client base five-fold. In addition, with significant inroads in the Life Sciences, Healthcare, and Medical Device industries, ITJ has doubled its revenue in the past two years.

Furthermore, we are excited to announce that ITJ is opening its new offices in a state-of-the-art business building in Tijuana this month.

Learn more: itjuana.com

Twitter: @ITJuana_

Read more about EDC’s investors in our investor spotlight blog series. Or, join ITJ and become a member of EDC.

Interested in publishing an investor spotlight? Contact our team:

Contact SDREDC
To learn more, please contact us.

EDC welcomes Jennie Brooks as new board chair

By San Diego Regional EDC,

As San Diego Regional EDC continues to drive an inclusive growth and recovery strategy for the region, outgoing Board Chair Julian Parra passes the gavel to Jennie Brooks, Senior Vice President of Booz Allen Hamilton.

“After five years on the board, I look forward to taking on this new role and working even more closely with EDC’s team. Our mission is to drive greater inclusion, resilience, and innovation across San Diego—aimed at empowering and supporting our region and its people,” said Jennie Brooks, Senior Vice President at Booz Allen Hamilton and leader of the firm’s regional office, which employees more than 1,200 San Diegans. 

While San Diego’s innovation economy has more than rebounded, local small businesses, tourism and service jobs, lower income communities, and people of color continue to bear the brunt of the pandemic; and the goalposts outlined in the Inclusive Growth Initiative are now farther from reach. It is imperative the region create more skilled talent, economically-stabilizing jobs, and thriving households, or San Diego’s competitiveness is at risk.

“I am proud to pass the gavel to my colleague and friend Jennie Brooks,“ said outgoing Chair Julian Parra of Bank of America, who led EDC through the pandemic, in directly supporting more businesses than ever before. “The necessity of economic inclusion has never been more clear; I have full faith Jennie will continue this important work for the betterment of our region, its people, and its employers.”

As chair, Brooks is supported by four officers: Vice Chair, Rob Douglas, President & COO, ResMed; Vice Chair of Inclusive Growth, Lisette Islas, EVP & Chief Impact Officer, MAAC; Treasurer, Tom Seidler, SVP Community & Military Affairs, San Diego Padres; and Secretary, Barbara Wight, CFO, Taylor Guitars.

Along with the election of a new chair, EDC’s board also elected eight new board members: Debora Burke, Vice President and General Counsel, General Dynamics NASSCO; Kimberly Brewer, Senior Vice President, Development, URW; Cliff Cho, SVP and Market Executive, Bank of America; Kelly Davis, Chief Strategy Officer, SVP of Operations, Sony Electronics; Ingo Hentschel, Senior Vice President, Cox Communications; Jason Jager, Senior Partner & Managing Director, Boston Consulting Group; Tracy Murphy, President, IQHQ; Deborah Nguyen, Site Head & Vice President, Head of GI / Inflammation Drug Discovery Unit, Takeda San Diego; and Karen Reinhardt, Head of U.S. HR, ASML.

EDC is a membership-based non-profit organization that mobilizes government and civic leaders around an inclusive economic development strategy in order to connect data to decision making, maximize regional prosperity, enhance global competitiveness and position San Diego effectively for investment and talent. The organization’s nearly 200 investors range from growing startups like SkySafe, to the region’s largest employers like Qualcomm and SDG&E, to the leading anchor institutions such as universities, hospitals, and sports franchises, among others.

EMPLOYER LED, DEMAND DRIVEN, OUTCOMES BASED
With nearly 200 members, EDC represents just a small fraction of the region’s employers. It is only with and through a broader group of stakeholders that the following Inclusive Growth goals will be met:

  • 100,000 new quality jobs in small businesses
  • 20,000 skilled workers per year
  • 75,000 newly thriving households

As such, EDC will continue to enlist the endorsement and support of key regional partners and employers committed to using the Inclusive Growth framework to inform their priorities, tactics, and resource allocation.

“As a senior leader of a major consulting and technology employer in San Diego, Jennie is perfectly positioned to lead EDC in this unique moment in time,” said Mark Cafferty, President & CEO, San Diego Regional EDC. “With a pandemic still not behind us, Jennie’s leadership, commitment, and deep understanding of San Diego’s strengths and opportunities are exactly what the organization needs as we continue to make the business case for inclusion.”

Learn more at inclusiveSD.org

A note on Annual Dinner from Mark

By Mark Cafferty,

Honoring the most ‘Life Changing’ among us

For the first time in almost three years, San Diego Regional EDC will welcome investors, board members, and community partners to our Annual Dinner.

This year’s event—hosted under the night sky at Petco Park—will feel a bit like a family reunion for us, having had so much time pass since we have been able to gather with the region’s broader economic development community to celebrate our work and our relationships. Alongside sponsors who represent an amazing cross-section of our economy and our work, there are two special relationships we will be taking time to recognize on June 9 with the 2022 Life Changing Awards:

The first is The San Diego Foundation. For almost 50 years, The San Diego Foundation has served as our primary community and philanthropic foundation, supporting a wide range of causes and organizations throughout our region. But never has its work been more important or its resources more critical to San Diegans than during the many months of the COVID-19 pandemic.

While the region’s healthcare systems and public health officials grappled with an unprecedented crisis and managed new and changing regulations, threats, and policies emerging around us, The San Diego Foundation sprang into action, starting the COVID-19 Community Response Fund to get resources directly to those hit hardest by the pandemic—individuals who were out of work, families who needed to put food on the table, elderly residents who were shut off from services and support, and more. The Foundation raised and distributed more than $65 million to more than 250 non-profits and community-based service providers in the first 15 months of the pandemic to help ease the suffering, uncertainty, and fear felt across San Diego.

We will also be recognizing the most visible heroes of the pandemic—our region’s healthcare professionals and systems. For more than two full years, the individuals who work within and lead our hospitals, clinics, medical practices, and healthcare access points throughout the county have supported, treated, and healed countless local and neighboring patients and families.

From testing, to vaccinations, to life-saving care, to mental health and emotional support, and much, much more, words cannot possibly express what we know they have been through nor what they have meant and continue to mean to our community. Thanks, awards, and accolades seem insignificant in the face of true heroism, selflessness, and service. But as an economic development community, we will pause to remember, celebrate, and thank our region’s healthcare professionals for being the very best of who we are through the most difficult times we may ever know.

So please join us for this special evening, in a special place, surrounded by special people, who all play their part in making San Diego the ‘Life Changing’ place we continue to know and love.

join us june 9

Mark

Mark Cafferty
Mark Cafferty

President & CEO

Red Door Interactive unveils new HQ in Sherman Heights

By San Diego Regional EDC and Red Door Interactive,

EDC, local leaders cut the ribbon on Red Door’s innovative office space

Today, EDC member Red Door Interactive, a national, award-winning marketing agency, unveiled its new San Diego headquarters alongside EDC and staff from Councilmember Vivian Moreno’s office at a ribbon cutting ceremony. Reflective of Red Door’s company culture and vision for the future of the modern workplace, the company’s three-building campus features panoramic views of Downtown San Diego, a variety of collaboration hubs, seven outdoor patio spaces, an urban garden, and state-of-the-art technology for interactive video conferencing throughout the campus, among other amenities for its 90-person staff to enjoy.

For Red Door, the project has been years in the making; the company originally purchased the land in Sherman Heights, a designated Opportunity Zone, for its new headquarters in 2020. Despite a variety of pandemic-fueled hurdles, construction for the project was crafted entirely by local vendors including AVRP, Swinerton, Cultura, and many more.

“We’re excited to bring our diverse team of talented, creative minds to this neighborhood,” Reid Carr, CEO and co-founder of Red Door Interactive, said. “This is not only a place of work for us, but a home for the work we do as a collective. We built this campus with an eye toward the future of work, along with the ability to reflect some of the best San Diego has to offer—outdoor spaces, accessibility, and the spirit of its unique neighborhoods.”

With 20 years in offices in Downtown San Diego, including an award-winning, ground floor space in the DiamondView Tower at Petco Park, this new headquarters marks a bold move to a nearby neighborhood. It also represents Red Door’s commitment to physically coming together as a team, while also continuing to openly support hybrid and remote work—a philosophy the company embraced long before the pandemic.

Red Door hopes its new campus is a step toward bringing more awareness and investment to Sherman Heights. The neighborhood has long been regarded as a vibrant, historic place, rich in culture with fantastic views of downtown, Coronado, and the Bay—but it’s also centrally located around some of San Diego’s greatest assets. Sherman Heights provides easy access to Interstates 5 and 15, and state Routes 163 and 94. It’s also a few minutes from the San Diego International Airport and walkable to Balboa Park, and the unique neighborhoods of East Village, Golden Hill, and Barrio Logan.

EDC’s Mark Cafferty shares, “Reid and the team at Red Door Interactive have always been stewards of our region—investing in organizations like EDC and charting paths for other local companies in San Diego’s urban core. Twenty years ago, the company began a movement in East Village that proved to be monumental for the growth of Downtown. We know Red Door will bring that same vision, passion, and creativity to the historic and vibrant Sherman Heights community.”

A note on progress from our Senior Director

By Eduardo Velasquez, Senior Director, Research & Economic Development,

“The Obstacle Is the Way”

This is the title of a book I recently started reading about applying stoic philosophy to everyday, modern life. The core teaching is to turn adversity into advantage. Obstacles, both predictable and unforeseen, are not an impediment to growth or progress but rather the path to achieving our goals—it’s a matter of perspective.

EDC and a steering committee of the region’s largest employers determined that for our region to continue to grow and remain competitive, by 2030, San Diego will need:

  • 50,000 quality jobs in small businesses,
  • 20,000 skilled workers per year, and
  • 75,000 newly thriving households.

However, to do so, inclusion needs to be our focus. To achieve these goals, we must invest in and support the segments of our community that have been historically and systemically excluded from growth and prosperity—not simply because it’s the right thing to do,  but because it’s an economic imperative.

Small businesses employ 60 percent of San Diego’s workforce but struggle to compete for new customers and talent. On top of that, supply chain disruptions have impacted nearly every industry in our region. Connecting local small businesses to big, institutional buyers builds resiliency for both sides.

To keep pace with the demand for talent, we must double the production of skilled workers in our region. If San Diego’s Black and Hispanic youth were prepared for post-secondary education at the same rate as White youth, our talent shortage would become a talent surplus.

San Diego is now the most expensive major metro in the country. The rapidly rising cost of living is impacting employers’ ability to attract and retain talent. Investing in the infrastructure needed to support working families ensures that the region remains an attractive place for people to work and businesses to operate in.

That is the scale of our challenge. It is also the size of our opportunity.

Even the pandemic itself, a once-in-a-century global health crisis that has claimed the lives of nearly one million Americans, has paved a new way forward. It taught us that how and where we work can be different and better. It reaffirmed that small businesses are not just places of employment but also part of the fabric of our community. It reminded us that no matter how much technology we have at our fingertips, it is the human spirit that drives the life-changing and life-saving innovation in our region and world.

During last week’s Report to the Community, I shared that four years later progress toward these goals remains elusive. Yet, the more than 200 people in attendance reminded us that our collective commitment toward these goals will drive the region toward success.

San Diego’s future growth and competitiveness could be undermined by the inequities we currently face; or, the next wave of innovation and prosperity could be fueled by greater inclusion. It’s a matter of perspective. The obstacle is the way.

Take care, Eduardo

Eduardo Velasquez
Eduardo Velasquez

Sr. Director, Research & Economic Development

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