Meet our Board: Tonya Cross

In recognition of Women’s History Month, we are publishing a series of blogs about the women behind EDC—our fearless leaders, our board members, our executive committee, our guiding lights. Below you’ll learn more about Tonya Cross, SVP of people and corporate operations at Lytx. Tonya talked to us about the importance of doing what you love, and trusting that it will take you in the right direction.

Tell us who you are and what you do. Why did you choose your career?

Born in San Diego but raised in a tiny Arizona town, I always knew I belonged in my hometown. After high school graduation, without a plan, I drove to San Diego and haven’t looked back. My 17-year-old self would’ve never imagined I’d be a lawyer turned SVP, People & Corporate Operations for an amazing company.

It’s so fun being part of the Lytx team, building a market-leading company in the video telematics space. With our technology, we help save lives on our roadways every day. Since joining, I’ve had the pleasure of helping Lytx grow from fewer than 100 employees to nearly 800 – we’re hiring.

My career journey is a winding path because I gravitate toward what allows me to do what I love. I’ve had fantastic mentors who guided me in career choices and believed in me more than I believed in myself at the time. Starting as a legal secretary, I was encouraged by Amy Wintersheimer and fellow EDC Board member, Heather Ace, to attend law school. Flash forward, I’m a USD Law graduate practicing employment law at DLA Piper.

I loved law – but hated litigation’s contentious nature. Wanting to invest my energy in moving people forward in positive ways, I turned to HR. I love HR because I get to empower others and help employees advance their careers.

To follow what I love meant having the courage to leave what wasn’t right for me – even if it meant stepping back in title or compensation.

What does your involvement in EDC mean to you?

Working with the EDC is an opportunity to give back to the community I love, particularly with my involvement as HR forum co-leader. I feel fortunate to be in this role and part of an incredible group of community leaders, especially during COVID. Our leaders guide companies and employees through this global pandemic and make difficult decisions in an unprecedented environment. We have navigated this scary time as a collective group. It never felt like we were doing it alone because we had each other.

What role do you see women playing across the San Diego region in the next five years?

I believe women will play an even more significant leadership role, not just in the community side of things but also in leading businesses. Throughout the COVID-19 pandemic, women have had a lot coming at them – both from a family perspective and a work perspective. I watched many women step up and lead through this uncertainty with empathy, compassion, and strength. I believe these women will carry that leadership forward into whatever fuels their passion, take on leadership roles, and drive positive change.

Share with us your favorite quote.

“Love what you do and do what you love.” – Roy T. Bennett

What advice do you have for women in business?

Find what you love and go towards it with courage and confidence. Never put limits on yourself because your possibilities are limitless, especially when you’re doing what you love. Never doubt that you’re good enough because you are. GO. FOR. IT! If you fail, you fail. Dust yourself off and get back in the game with all the learnings you gained from the journey. No doubt it’s scary but turn that fear around into drive. When you’re doing what you love, you can’t go wrong.

Follow along with Lytx on Twitter: @lytx

Meet our Board: Jennie Brooks

In recognition of Women’s History Month, we are publishing a series of blogs about the women behind EDC—our fearless leaders, our board members, our executive committee, our guiding lights. Up next, a trailblazer in the defense and artificial intelligence spheres: Senior Vice President at Booz Allen Hamilton, Ms. Jennie Brooks.

Tell us who you are and what you do. Why did you choose your career?

Born in the Bay Area and raised in San Diego, I’m a Californian at heart. After growing up in Point Loma, I didn’t stray far from home when attending UC San Diego, and later, SDSU. Throughout my life I’ve had the opportunity to travel, but there’s no greater sight than the Coronado Bridge and bay front when landing at the San Diego International Airport. I’m grateful to raise my son in this amazing community and proud to serve alongside leaders who work to uphold San Diego as America’s Finest City.

I serve as Senior Vice President at Booz Allen Hamilton, leading our San Diego office of 1,300 employees. Booz Allen is a global technology and management consulting firm, with work in data science and analytics, digital solutions, engineering and cybersecurity, spanning a range of industries including defense, civil, health, and commercial.

Booz Allen has been a great place to build my career because the values of the firm align with my own. I’m passionate about our work, helping to solve our clients’ toughest challenges, and empowering people to change the world. Dedicated to diversity, equity, and inclusion efforts, I serve on Booz Allen’s Women’s Business Resource Group, working to attract, retain, and develop female employees across the firm. In 2021, I’m focused on reimagining the future ways we will work and live post-pandemic, and on working with colleagues and community leaders to create a more equitable world.

What does your involvement in EDC mean to you?

At Booz Allen, we’re passionate about strengthening the communities where we live and work. Through pro-bono work, mentorships, and partnerships with impactful organizations such as the USS MIDWAY, Rady Children’s Hospital, Feeding San Diego, and Girl Scouts, I’m grateful for the opportunity to give back. My involvement in EDC provides a meaningful opportunity to help drive economic inclusion across San Diego. Our work on EDC’s Defense Innovation Voucher Program helped to strengthen small and mid-size businesses bringing innovative solutions to the military. Further, our work on EDC’s series, Measuring the Future: Artificial Intelligence and San Diego’s Economy, will quantify the impacts of AI technologies on our economy. Our partnership with the organization also provides the opportunity to work together on building the STEM talent pipeline needed for our future.

What role do you see women playing across the San Diego region in the next five years?

Women’s History Month is a great time to honor the brave women who pushed boundaries and paved the way for us to have the opportunities we enjoy today. We stand on the shoulders of giants—women who established their seat in the Board room, in the cockpit, in the laboratory, and in the halls of Congress.

While we look back at the challenges and achievements of women from past generations, we recognize we’re living through historic times and there is still a great deal of work to be done. Unfortunately, we’ve seen significant setbacks to gender equity in the workforce due to the unprecedented challenges of this past year. Families have juggled work, distance learning, and home responsibilities, while segments of industries have eroded, resulting in women leaving the workforce in record numbers since the start of the pandemic. Recognizing the invaluable contributions women make to our economy and society, as San Diego emerges post-pandemic, women will play vital roles in redesigning the workforce and creating solutions and flexible work benefits which enable women to regain and retain meaningful employment. Forums such as the ASCEND Executive Women’s Forum (produced by UC San Diego’s Rady School of Management) will continue to be key in bringing together women serving in executive leadership positions across San Diego to go beyond merely discussing the challenges they face, and continue working together to solve these issues.

Share with us your favorite quote.

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” —Margaret Mead

What advice do you have for women in business?

  • Never stop learning. Keep a growth mindset and willingness to take on new roles. These will bring diverse experiences and lessons learned.
  • Don’t be afraid to push the boundaries. Women are not just participating in STEM fields but also leading, innovating, and driving the development of new technologies and solutions.
  • Use your voice. Bring your unique perspectives, experiences and insights to the business.
  • Trust your instinct.
  • Give back by mentoring. It will be valuable to those receiving your guidance and undoubtedly very rewarding to you as well.

https://twitter.com/JennieBrooksSD/status/1359925336301993986?s=20

Follow along with Jennie on Twitter: @JennieBrooksSD

San Diego Regional EDC welcomes Julian Parra as new board chair

EDC works toward the “right recovery” with new chair leading the way

As San Diego works to recover from a global pandemic and faces systemic race and equity issues that plague all metropolitan economies, EDC continues to drive an inclusive growth and recovery strategy as outgoing Board Chair Janice Brown passes the gavel to Julian Parra.

“While we are all facing many challenges right now, we also see opportunity. I look forward to working with EDC’s team to ensure that all San Diegan’s have access to opportunities so that we can position our region for the right recovery.” said Julian Parra, Region Executive, at Bank of America.

The right recovery is rooted in our inclusive growth work and focuses on ensuring we double down on the building blocks that make for a strong economy by creating skilled talent, economically-stabilizing jobs, and thriving households.

“There is nobody I trust more than Julian to continue this work in a time that San Diego needs it most,“ said outgoing Chair Janice Brown, founder of Brown Law Group, who spearheaded the inclusive growth initiative during her time as chair, “I believe in how EDC’s work has evolved, and will continue to support this organization and team.”

As chair, Parra is supported by four officers:

  • Vice Chair, Rob Douglas, President and COO, ResMed
  • Vice Chair, Jennie Brooks, Senior Vice President, Booz Allen Hamilton
  • Treasurer, Phil Blair, President and CEO at Manpower San Diego
  • Secretary, Tom Seidler, SVP Community & Military Affairs, San Diego Padres

Along with the election of a new chair, EDC’s board also elected three new board members:

  • Tonya Cross, Senior Vice President People & Corporate Operations at Lytx Inc
  • Heather Ace, Executive Vice President of Human Resources at Qualcomm Inc
  • Sandra McDonough, Partner at Paul Plevin Sullivan and Connaughton LLP

EDC is a membership-based non-profit organization that mobilizes government and civic leaders around an inclusive economic development strategy in order to connect data to decision making, maximize regional prosperity, enhance global competitiveness and position San Diego effectively for investment and talent. The organization’s nearly 200 investors range from small businesses like Brown Law Group, to the region’s largest employers like Qualcomm and SDG&E, to the leading anchor institutions such as universities and hospitals.

THE RIGHT RECOVERY

Over the last two decades, San Diego’s economy has more than doubled in size. Meanwhile, the typical household has seen its income increase at roughly half that rate. The impacts of COVID-19 have likely exasperated income inequities, disproportionately affecting the parts of the community historically disconnected from opportunities.

The right recovery means putting systems into place that ensure that as we rebuild our economy, we are doing so in a thoughtful and resilient way, that ensures all San Diegans can benefit from our region’s future growth.

“I am the first one to acknowledge that EDC has not always been focused on inclusive strategies. When Janice became chair, we were just beginning to understand how San Diego – as a region – has missed out on economic opportunity by creating racial disparities. We have an opportunity to ensure that we are pivoting programming and putting systems into place so we do not widen racial and economic inequities as our region recovers.  Nobody understands these responsibilities more than Julian,” said Mark Cafferty, EDC’s president & CEO.

To address these inequities, EDC has pivoted and launched programming aligning with the three pillars: skilled talent, economically-stabilizing jobs and thriving households. With the majority of San Diegans employed by small and medium size businesses (SMBs), San Diego has set a goal to create 50K economically-stabilizing jobs by 2030. To help achieve that goal, EDC programs such as MetroConnect and Advancing San Diego will continue in a virtual capacity, providing export assistance and paid internship programs, respectively.

We hope you’ll join us as we work to create a more equitable and prosperous San Diego, for all who live here.

Meet our Board: Kathryn Lembo

Meet our Board: Kathryn Lembo

For our next Board Member Spotlight, meet Kathryn Lembo, president & CEO at South Bay Community Services (SBCS). Read her Q&A below, get to know Kathryn and find out why EDC’s inclusive growth efforts are something she finds most interesting.

What is your “day job”?
As CEO, my days are dynamic and filled with a broad cross-section of individuals throughout the county. I’m fortunate to have the opportunity to meet with residents and youth (many with no home) who share their crucial insight on challenges impacting everyday living and hopes for the future. It’s through their eyes that navigate my day in discussions with school, nonprofit, health, and business leaders as well as policymakers as we work together to build true measurable solutions that respond to our community’s challenges. Above all, it’s an honor to take an idea to inception with my dedicated team at SBCS and our regional partners by implementing evidence-based programs that are changing the trajectory of families and communities.

Of all the boards in San Diego, why EDC?
To grow San Diego’s innovation economy: This is something that will demand a diversity of voices contributing to the conversation. The economic vitality of San Diego County is also crucial to the well-being of families we [SBCS] serve, and thus, important for us to take part in developing a strong local workforce to benefit employers, economy and our population.

Favorite quote?
“Be the kind of woman that when your feet hit the ground each morning, the devil says ‘oh sh*t, she’s up!'”

We know San Diego is a life-changing place, what was your life-changing moment?
A couple of summers into my undergraduate studies in biochemistry, my father insisted I needed a summer job. He proceeded to find one for me – a job as a lifeguard at a home for girls in New York. I spent the summer getting to know these young women who had lived through and experienced some truly horrible situations. They taught me about resilience. Most all, I learned the importance of community in helping to build strong families. Even though their homes were scattered with issues like violence, poverty, and drug abuse, the girl’s dreamed and hoped of returning home to their families. The following school year, I changed my major and this experience was in part the reason for my professional journey.

What part of EDC interests you most?
I’m most interested in EDC’s inclusive growth efforts.