From one global gateway to another: Reflections on our 2024 trade mission to Singapore

San Diego to Singapore 2024

As we depart Singapore on the heels of World Trade Center San Diego’s seventh international trade mission, it is with a tremendous amount of gratitude for the broad coalition of San Diego leadership that joins us year after year all over the globe to deepen existing partnerships, explore new opportunities, and enthusiastically showcase the breadth and depth of the region’s economy.

Led this year by Congressman Scott Peters—his fourth time at the helm for WTCSD—the 2024 delegation included leadership from the Port, Airport and City of San Diego, UC San Diego and San Diego State University, large global employers like Qualcomm, Illumina, Cubic, ResMed, Austal, and Mitsubishi Electric, as well as small, high-growth innovators like Biolinq and Visaic, tourism powerhouses like the San Diego Zoo Wildlife Alliance, and ecosystem partners from across the binational region like Connect, the Chamber, the Tourism Authority, Tijuana EDC, and the Prebys Foundation.

This year we headed for another innovative, binational region by the sea, which is also the world’s premier gateway to Asia: Singapore. In a moment for the global economy characterized by geopolitical uncertainty, rapidly shifting supply chains in advanced industries, and climate action and energy transition, this city state of only six million people is partnering with industry to create solutions for today’s challenges.

  • Despite being a high-cost destination with limited land and natural resources, advanced manufacturing makes up 20 percent of Singapore’s GDP—almost double San Diego’s numbers—due to world-class vertical manufacturing facilities co-designed by the government and companies including San Diego firms Illumina and ResMed.
  • Nearly 400,000 people cross into Singapore from Malaysia to work every day—almost double the volume of our busy border with Tijuana—and the border authority is piloting new, fully automated clearance technology to increase efficiency as well as partnering with Malaysia on a new rapid transit system that will open in 2026.
  • From rooftop greenery and food production, water desalination and underground cooling systems, to engineering the bayfront to naturally protect the city from future sea level rise, Singapore’s intentional regional planning efforts have created a city that is simultaneously one of the densest in the world as well as one of the smartest and one of the greenest.

Our goals for these trade missions are threefold:

    1. To facilitate transactional wins that bring jobs and investment to San Diego.
    1. To enable best practice sharing to help us address our biggest regional challenges.
    1. To share San Diego’s innovation story in a market that matters for our economic future.

Over a whirlwind three days filled with more than 15 meetings and events, our delegation hit all of these goals and then some.

Jobs and investment:

  • We held our Spotlight on San Diego event, in which 70 Singaporean investors and business leaders interested in investing in California heard from our delegates about big projects and opportunities in both San Diego and Tijuana in life sciences, strategic technology, and SDSU’s innovation district.
  • Small, high-growth San Diego companies pitched to Singapore’s institutional investment firm that funds innovation worldwide.
  • Port of San Diego called on a number of shipping companies in order to attract more liner service to San Diego.
  • MELIC Ventures—the venture arm of Mitsubishi Electric—established a proof-of-concept agreement with a maritime drone company. 

Partnerships:

  • San Diego Zoo Wildlife Alliance and Singapore’s Mandai Wildlife Group exchanged knowledge on strategic planning and critical global wildlife conservation, all financed by visitor income.
  • The Port authorities of San Diego and Singapore began discussions on an MOU focused on green and sustainable shipping corridors.
  • The City of San Diego explored housing policy and infrastructure with the Centre for Liveable Cities, Singapore’s Ministry of National Development, and the developer firms that partner together to house every Singaporean.
  • UC San Diego and National University Singapore deepened a recent MOU on digital health, artificial intelligence, and entrepreneurship with plans to establish a soft landing exchange for entrepreneurs.

Global identity:

  • We met with Singaporean leadership from the Deputy Prime Minister, the Economic Development Board, Enterprise Singapore, A*Star and dozens of others in order to share what makes San Diego so special.
  • Companies with big Singapore operations—like Illumina, ResMed, and Qualcomm—shared their successes and reminded our hosts that they represent San Diego technology and innovation.
  • Our final reception—held at the residence of the U.S. Ambassador per WTCSD trade mission tradition—brought together 100 partners and stakeholders from across the region to cement bonds and celebrate a productive and successful week.

As is always the case with our trade missions, the nonstop few days in the market get most of the attention. However, the bulk of the work happens in the months before—when the WTCSD team works diligently with and through so many of you to identify opportunities and priorities—and even more importantly in those that follow—when deals get inked, investments and expansions are confirmed, and partnerships deepen.

So, as we return home to San Diego—where the sun is shining and the Padres are in the playoffs—we thank our delegates again for taking the time from very busy calendars to travel with us and represent San Diego. And we also invite all of you to watch this space closely in the weeks and months ahead, because we are just getting started.

Nikia Clarke
Nikia Clarke

Senior Vice President; Executive Director, World Trade Center San Diego

EDC, WTCSD host international delegations for Invest in San Diego event

Kicking off this year’s BIO International Conference, San Diego Regional EDC and World Trade Center San Diego (WTCSD) hosted an Invest in San Diego breakfast event together with Boston Consulting Group (BCG) and Biocom. The regional ‘pitch’ event played host to more than 100 attendees representing international delegations including South Korea, Canada, Taiwan, France, and more.

With idyllic views of the harbor and downtown, City of San Diego Mayor Todd Gloria kicked off the program highlighting the Life Sciences industry as a crucial pillar of San Diego’s economy. He underscored the region’s commitment to fostering industry growth through initiatives such as the Life Sciences Industry Accelerator, designed to streamline permitting for Life Sciences projects within San Diego.

EDC SVP and Executive Director of WTCSD Nikia Clarke then presented on San Diego’s competitive advantages:

  • San Diego is a top three Life Sciences market with a robust research and development hub and a growing manufacturing sector. With more than 60,000 total Life Sciences jobs countywide, 33 percent are dedicated to manufacturing.
  • The region boasts more than 80 research and 25 post-secondary institutions. Conferring approximately 17,000 STEM degrees annually, San Diego is growing its degree-holding population at a faster rate than any other California metro.
  • San Diego’s proximity to Mexico provides dynamic cross-border economic opportunities for businesses to access additional skilled talent and Baja California’s manufacturing expertise in medical devices and more.

The event concluded with a panel moderated by Miguel Motto, Vice President, Strategic Operations and San Diego Office Head of Biocom, together with panelists Matt Abernethy of Neurocrine Biosciences, Sarah Boyce of Avidity Biosciences, Alison Budelsky of Eli Lilly, and Jeff Labbadia of Element Biosciences. With representation from Life Sciences companies of all sizes, the panelists shared why they continue to expand in San Diego. Although their individual stories are unique, they all made one thing clear: they invest in San Diego because of its diverse and highly skilled talent pool, collaborative spirit, and unrivaled quality of life.

Interested in investing in San Diego?

EDC and WTCSD work directly with companies—free of charge—to help them grow in San Diego. Contact our team today:

Emily Irion
Emily Irion

Manager, Economic Development

Learn more here

Release: San Diego Global Trade and Investment Strategy serves to drive recovery, resilience

World Trade Center San Diego updates 2015 regional plan amid pandemic

Today, alongside Congressman Scott Peters, San Diego Mayor Todd Gloria and key regional business leaders and in partnership with the Center for Commerce and Diplomacy at UC San Diego, World Trade Center San Diego (WTCSD) released its “Go Global 2025: San Diego’s Global Trade and Investment Initiative.” This regional strategic plan serves as the update to the inaugural strategy launched in 2015 and focuses on global engagement as an engine for recovery and resilience.

Available on web at goglobal2025.wtcsd.org, the strategic plan also includes an overview of San Diego’s economic and policy landscape, an interactive foreign investment map, perspectives from executives of global firms and more.

THE CASE FOR GLOBAL ENGAGEMENT

As the world collectively battles a pandemic and navigates resulting economic shutdowns, the global economy faces some of the most significant disruptions in a generation. Nations and cities have begun to look inward to focus on domestic needs including healthcare, education, infrastructure, equity and job creation. And yet, if this year has taught us anything, it is that we are a global society that is inextricably connected.

On the road to recovery, it is increasingly important for leaders at the metro level to articulate a compelling, data-driven vision of our place within the global economy and collaboratively execute a strategy that keeps us ahead of the curve.

“San Diego is filled with world-class innovation and smart people solving global problems. Now is the time for our big, binational City to show up on the world stage to help us reach our goals faster,” said Mayor Todd Gloria. “As Mayor, I want to tell that story in a way that opens doors and enables more investment, jobs and opportunities for San Diegans and moves our city forward.”

While San Diego exports $22 billion in goods annually, the region is also a top 10 services exporter among U.S. metros. The region’s competitive advantage is in professional, scientific, and technical services, like research and development, cybersecurity, and engineering and software. These industries also capture the highest concentration of foreign direct investment (FDI) via mergers and acquisitions and venture capital investment. In fact, San Diego life sciences firms captured nearly three-quarters of the estimated $3 billion in foreign investment injected into the regional economy last year.

“As the “next normal” takes shape, San Diego needs to continue to prepare for where the economy is going by focusing on our most globally competitive industries. However, we need to be intentional about creating quality jobs at every skill level within those industries, and enabling San Diegans with the tools they need to fill those jobs,” said Nikia Clarke, Executive Director, WTCSD. “This will ensure that our businesses and innovators continue to export life-changing technology, and it will also make all our communities more resilient to future shocks.”

A STRATEGIC PLAN

In order to drive quality job growth through expanding foreign investment and exports, deepen economic ties to strategic markets, and enhance the region’s reputation to drive competitiveness, WTCSD proposes five key strategies for the San Diego region:

  1. Lead with the region’s most competitive industries. Most growth and job creation will come from innovation–based industries.
  1. Leverage binational assets to attract foreign investment. Capture investment along the entire value chain in priority industries.
  1. Prioritize market access for small businesses. Small businesses create the most jobs but face higher barriers to internationalization.
  1. Invest in critical infrastructure that enables global commerce. Modernize, maintain and expand service through international ports of entry.
  1. Enhance San Diego’s global identity and reputation for innovation. Deepen public-private partnerships on focused international activity.

“The digital paradigm shift we’ve seen is just one of the many ways the global marketplace—and in turn, our business—has been revolutionized by the pandemic. This is why a regional strategic plan like the one WTCSD has outlined matters: there are real businesses, real people, real jobs who require the resilience that global connection provides,” said Ken Behan, VP of Sales and Marketing, SYSTRAN.

“The Port of San Diego is a vital economic engine for the region with San Diego Bay and the surrounding waterfront at the heart of it all. While it has been a difficult and uncertain year for us and many of our bayfront businesses, there are so many legacy-making decisions ahead. This strategy presents an opportunity for us to align not only in word, but in action. The impacts could be transformational,” said Commissioner Jennifer LeSar, Port of San Diego Board of Port Commissioners.

The report was produced by WTCSD, with support by the Center for Commerce and Diplomacy at UC San Diego and sponsored by Illumina. It was unveiled today at a community event alongside Congressman Scott Peters; San Diego Mayor Todd Gloria; Dr. Renee Bowen, Director, Center for Commerce and Diplomacy, UC San Diego; Garry Ridge, Chairman of the Board & CEO, WD-40; Kathleen Lynch, Vice President, Global Government Affairs & Public Policy, Illumina; Maritza Diaz, CEO, iTjuana; and Dr. Vivek Lall, Chief Executive, General Atomics Global.

ABOUT WTCSD
Founded in 1994 by the City of San Diego, Port of San Diego, and San Diego International Airport, World Trade Center San Diego (WTCSD) operates as an affiliate of San Diego Regional EDC. WTCSD works to further San Diego’s global competitiveness by building an export pipeline, attracting and retaining foreign investment and increasing San Diego’s global profile abroad. sandiegobusiness.org/wtcsd

Read the full strategy and report here