Tag: Inclusive Growth

A tool for inclusive growth: The San Diego Investment Map

By San Diego Regional EDC,

New digital tool to help inform inclusive growth in housing, childcare, industry

Today, EDC launched the San Diego Investment Map, a new digital tool to inform strategic, inclusive growth across the region. As part of EDC’s Inclusive Growth Initiative, the Investment Map provides a first-of-its-kind interactive data tool to support decision making across core facets of the local economy: childcare, middle-income housing, and corporate site selection.

Pulling a variety of datasets into an easy-to-use dashboard, the San Diego Investment Map allows users to explore San Diego County through a different lens. The interactive dashboards include data and analyses, and serve to shine a light on the region’s greatest threats to economic competitiveness: a jobs and housing imbalance, among other affordability challenges.

Key takeaways:

  • CHILDCARE: San Diego has 327 childcare ‘deserts’ spread throughout the region, making up nearly half of all census tracts. The Investment Map can pinpoint gaps in childcare supply and help narrow sites for prioritization.
  • HOUSING: Seventy-four percent of San Diego’s population is middle- to low-income, yet only 2.5 percent of permitted housing development needed in the region accommodates these groups. The Investment Map can identify zones with existing building incentives, community plan updates, as well as new commercial development where workforce housing may be needed.
  • INDUSTRY: There are 15.6 million rentable square feet of commercial space being developed across the region, predominately concentrated in northern San Diego. While this includes enough office space for more than 42,000 employees, most workers live instead in the southern and eastern parts of the region. The Investment Map can assist companies in site selection based on occupation hubs, commute trends, and other infrastructure assets that meet their operational needs.

“The San Diego Investment Map serves as a tool for local policy makers, developers, and employers to make informed and deliberate decisions to prioritize the region’s inclusive growth. Using geographic storytelling, the map makes obvious the gaps in our economy—limited childcare; disjointed development both in terms of location and income-level; rising costs with no end in sight. Data-driven solutions to alleviate these challenges will safeguard San Diego’s competitiveness,” said Teddy Martinez, Sr. Research Manager, San Diego Regional EDC.

Explore the Map

About the Inclusive Growth Initiative

The innovation economy will continue to make San Diego more prosperous than many of its peers, but it is not accessible to the fastest-growing segment of the region’s population. This mismatch between our regional assets and our economy’s future needs will consistently erode the region’s competitiveness.

Launched in 2018, EDC’s Inclusive Growth Initiative serves to communicate these challenges, making the business case for economic inclusion across San Diego. By 2030, County, City, private sector and academic leaders have pledged their commitments to the initiative’s goals: 50,000 new quality jobs in small businesses, 20,000 new skilled workers annually, and 75,000 newly thriving households. See how we’re tracking here.

The San Diego Investment Map marks a new tool for employers and stakeholders to engage in this work, specifically tackling the thriving households goal.

“Inclusion is an economic and business imperative. It’s more than DE&I in the workplace—it’s about ensuring all San Diegans have the resources and infrastructure needed to thrive in this region. The Investment Map highlights all the work we still have to do to make that possible,” said Lisette Islas, EDC vice chair of Inclusive Growth, and EVP and Chief Impact Officer of MAAC.

The San Diego Investment Map was authored by San Diego Regional EDC, with support and counsel provided by Buzz Woolley and Mary Walshok.

Learn more about inclusive growth

Explore the Map

Interested in a demo, or getting involved? Contact EDC:

Teddy Martinez
Teddy Martinez

Sr. Manager, Research

 

MetroConnect Spotlight: Novo Brazil Brewing

By Javier De Leon,

World Trade Center San Diego (WTCSD) works directly with companies free of charge to help them expand internationally and grow in San Diego, supported by San Diego Regional EDC’s nearly 200 private company and public agency investors. Since 2015, WTCSD’s MetroConnect export accelerator has assisted 95 San Diego companies in turning $890,000 in export grants into $97 million in new international sales, 543 new international contracts, and 32 new offices around the world.

We sat down with Tiago Carneiro, owner and founder of MetroConnect VI finalist Novo Brazil Brewing, to discuss the company’s Brazilian-inspired beverages and its recent international growth through its time in MetroConnect.

Tell us about Novo Brazil Brewing and its mission.

Novo Brazil Brewing is an international, award-winning beverage company based in Chula Vista, California. Our company thrives on producing high quality beer, seltzers, spritz and kombuchas with exotic flavors, which are all represented in our brand’s colorful packages. Our main production facility is located in Eastlake, Chula Vista, and includes a taproom to serve the community. In addition to the wholesale part of our business, Novo Brazil Brewing has opened four taprooms and restaurants in San Diego County.

Why did you apply to be in MetroConnect?

We applied to be in the MetroConnect program for a few reasons:

  • To develop our export program: Logistics, international regulations, compliance, networking, etc.
  • To grow our business network in San Diego
  • To grow our brand exposure domestically and internationally

How did MetroConnect help your company?

The main benefit we experienced joining MetroConnect was definitely access to San Diego’s expansive business network through EDC’s staff. A few outcomes of this partnership included sponsorships and events, deeper connections with City of Chula Vista and SDG&E, and introductions to freight forwarder companies, San Diego Airport’s Terminal 1 concessions groups, and the San Diego Convention Center.

Additionally, the program’s executive workshops always provided our team with essential information for doing business internationally, and put us in direct contact with experienced mentors.

Finally, for quite a while, we were not sure how to best utilize the program’s $5,000 export grant—and we ended up using it to lower the high shipping costs for our distributors in Europe.

What is on the horizon for Novo Brazil Brewing’s international growth?

MetroConnect made us realize that exporting is a great source of business and income for our company. We already have an established sales in Europe and Japan, and the goal now is to increase volume. We are positive that our beverages now being shelf stable will open more doors for export expansion, and we want to take advantage of this.

What advice would you give to companies interested in growing internationally and participating in MetroConnect?

It is essential to fully understand your products, your processes, and your business goals before growing internationally. Having a strong presence and an established brand in your local market are key for targeting international markets.

Your turn: Grow your international sales with MetroConnect, too!

Like Novo Brazil Brewing, apply to join MetroConnect VII, and receive an export grant, expert advising, workshops, regional mentors, and more.

APPLY NOW →

The application takes approximately 30 minutes to complete.

Plus: Learn how five cohorts of 80 MetroConnect alumni, including Dr. Bronner’s, Blue Sky Network, EDDY Pump, and White Labs, leveraged the program to drive 63 percent average export growth and 40 percent average revenue growth.

A talent update from EDC

By Taylor Dunne, Sr. Manager, Talent Initiatives,

March note from our Talent Initiatives lead

While companies continue to cut costs and make layoffs in the wake of a highly anticipated (though not clearly signaled) recession, the nation’s ratio of available workers to open positions remains less than one to one. This means that there are more open positions across the United States than unemployed people available to fill them. Demographic changes can be attributed to a decline in the working age population following baby boomer retirements, as well as decreased immigration.

And San Diego is not immune to these impacts. In fact, the nature of the region’s highly skilled economy adds even greater complexity. From August to December 2022, there was an average of more than 50,000 people unemployed month over month in San Diego (BLS). During that same period, there were more than 238,000 unique job postings in the region (Lightcast). Of those 238,000 jobs, 31 percent required a bachelor’s degree or higher as a minimum requirement. Currently, these ‘must-haves’ serve as a proxy for a list of technical and interpersonal skills employers are looking for in candidates. But a recent publication by The Burning Glass Institute explores how that assumption, even in the tech industry, has been changing for the better since before the pandemic.

According to a 2021 statement, multinational tech leader IBM has “stripped bachelor’s degree requirements for more than half of [its] U.S. job openings, and [is] continuously reevaluating [its] roles to prioritize skills over specific degrees.”

Like IBM, it’s time for San Diego to rethink talent pipeline development.

Highly educated individuals are important to the growth of our innovation economy, but they cannot (and should not be expected to) fill every job. Not to mention, the nature of diversity, equity, and inclusion means not every hire should be the ‘university-educated type.’ Often, years of experience and/or non-traditional training can both substitute a degree and serve a company better.

For three years, a key feature of the Advancing San Diego program has been to help employers define the skills required for critical jobs—looking beyond the degree(s) and instead at the capability. Using the Talent Pipeline Management model, talent acquisition teams are challenged to step away from habits and traditions and gain a real understanding of the jobs of today and tomorrow. Doing so has the potential to open high-growth, high-wage occupations to opportunity populations—moving the needle on our Inclusive Growth goals and further seeding diversity of thought within companies.

As the three-year, $3 million AdvancingCities grant from JPMorgan Chase sunsets, San Diego and Imperial Valley were pursued and granted $18 million to continue this talent work. This new funding, called the Border Region Inclusive Talent Pipeline Collaborative, builds upon the work of Advancing San Diego by expanding into K-12 education, into new industries, and into new partnerships.

While this investment aligns and strengthens publicly available resources, long-term solutions to workforce challenges will require the investment and creativity of employers like you.

If you’re interested in learning more about Advancing San Diego, or you want to work with the EDC team to dream up and pilot creative talent solutions, let’s talk.

Thank you,

Taylor Dunne
Taylor Dunne

Director, Talent Initiatives

See more in our monthly report

Reflections on our trade mission by WTCSD’s director

By Lucas Coleman,

Thriving Cities Trade Mission to the Netherlands

Two weeks have passed since our return from the Netherlands Trade Mission, and I continue to think back on how effectively public and private sector forces work together to develop the infrastructure for trains, busses, bicycles, cars, and even canal boats to coexist in harmony. 

After three years of pandemic-related travel limitations, it was refreshing and inspiring to hit the road again, this time with San Diego Mayor Todd Gloria and 29 of our region’s most influential and collaborative business, academic, political, and economic leaders. This delegation carried the San Diego banner in one of the world’s leading metros for innovation and circular urban development—the Netherlands—a country engineered out of the sea. 

Learn why the netherlands → 

We kicked off the mission by hosting the Thriving Cities Mayoral Forum, where we explored the leading role that cities play in driving circular/sustainable development with insight from Mayor Gloria, Amsterdam Mayor Halsema, and other innovation leaders from both regions.

We visited Qualcomm’s largest AI research hub outside of San Diego to celebrate its expansion, and learn about its partnership with the University of Amsterdam, QUVA, which supports a pipeline of engineering talent.  

Joined by SANDAG Chair Catherine Blakespear and leadership at San Diego’s higher education institutions, we visited TNO, the premier applied research organization of the Dutch government to see its newest tool in action—a ‘digital twin’ of a region that overlays conditions for traffic, energy usage, pollution, and more, with the option to toggle different variables to see how the conditions interact with each other.  

Our delegation then headed to ‘the smartest kilometer in Europe’ to visit Philips and ASML, the largest medical systems and technology companies in the Netherlands, respectively, that both have existing and growing operations in San Diego. 

We also brought together three Commissioners and the CEO of the Port of San Diego in the Port of Rotterdam to learn about circular and efficient operations at Europe’s busiest port and share the exciting developments we have underway on our beautiful waterfront. 

And perhaps one of the most inspiring moments of our trade mission happened on our last day, when WTCSD’s MetroConnect companies Trabus Technologies and Nano PharmaSolutions pitched to Port of Rotterdam and Leiden Bio Science Park leaders, respectively, for foreign investment. 

As we settle back into life in San Diego, our delegation brings home a fresh perspective on the ways we can address challenges in critical areas such as transportation and urban development. We see more clearly than ever the value of closer collaboration between the public sector, academia, and private business. In the coming years, we hope to see engineering solutions and transformative technologies like TNO’s Digital Twin being used to aid decision-making in large public works, and large multinationals like ASML and Philips successfully growing their operations in the region. 

Most of all, we look forward to the meaningful relationships and connections built through the mission and the collaboration that will lead to smarter, stronger, more inclusive development for all, right here in San Diego.  

The trade mission is organized by WTCSD, an affiliate of the San Diego Regional EDC, with assistance and support provided by the Consulate of the Netherlands, and sponsorship by ASML, Lufthansa, and Qualcomm Technologies.

Dankjewel,

Lucas Coleman
Lucas Coleman

Director, World Trade Center San Diego

Read EDC’s Monthly Report

San Diego small businesses pitch for Dutch investment as part of mayoral trade mission

By Bree Burris,

Trabus Technologies and Nano PharmaSolutions join delegation to Netherlands to drive local growth

This week, as part of Mayor Todd Gloria’s trade mission to the Netherlands, coordinated by World Trade Center San Diego (WTCSD), an affiliate of EDC, San Diego small businesses pitched their technology solutions to potential international partners and investors. Trabus Technologies (TRABUS) and Nano PharmaSolutions, both San Diego-based, minority-owned small businesses, joined this three-day trip to establish business relationships, pursue investment, and grow local jobs.

San Diego is the birthplace of many successful large, multinational companies, including Qualcomm who is represented in the delegation as well. However, small businesses—those with fewer than 100 employees—are the backbone of the regional economy and drive regional economic growth and innovation. Small businesses employ more than 60 percent of San Diego County’s workforce, nearly double the national average, and represent nearly 98 percent of the region’s firms. Yet small companies face outsize barriers to international expansion.

“Having an economy driven by small, innovative companies has been great for San Diego, and we want to support their expansion into overseas markets so they can stay strong and competitive in their industries,” said San Diego Mayor Todd Gloria. “This trade mission gives us the chance to lay that groundwork for small businesses that face headwinds overseas.”

In order to drive economic resilience, Mayor Todd Gloria and WTCSD have prioritized small businesses as part of the Netherlands trade mission. TRABUS and Nano PharmaSolutions—both innovative, minority-owned small businesses involved in WTCSD’s export accelerator program MetroConnect—pitched to the Port of Rotterdam and investors at the Leiden Bio Science Park respectively:

  • TRABUS and Port of Rotterdam: TRABUS is a service-disabled, veteran- and minority-owned small business providing innovative solutions to the U.S. government and private sector. The 50-person TRABUS team specializes in the development of technology across five major portfolios—wireless technologies, artificial intelligence and data science, maritime transportation, environmental informatics and cybersecurity. To be spotlighted in its pitch to the European port, TRABUS has developed the first AI-based voyage planning software, RippleGo, for the inland waterways. While the SaaS product is currently being tested on U.S. waterways, RippleGo could have tremendous potential to enhance voyage planning and supply chain logistics on EU based waterways for greater economic efficiencies.

 “We are excited about the potential partnerships and opportunities to work with the European maritime industry. The EU has an impressive, interconnected waterway network already. We hope to learn more about their network and offer up some of our technologies that can aid in waterway management and intermodal supply chain logistics,” said Art Salindong, Managing Director, TRABUS.

  • Nano PharmaSolutions (NPS) and Leiden Bio Science Park: A platform technology startup for nanodrug delivery of small molecule drugs, NPS offers improved solubility and convenient dosage form development. Founded in 2019, the company is seeking Seed and early-stage VC investment, with plans to expand into the European market and access increased pharmaceutical customers in the years ahead. NPS plans to co-manufacture clinical trial materials for their customers at Mikart Pharmaceutical, a contract manufacturing organization in Atlanta, GA, beginning Q3 2023. Mikart is a commercial scale oral dosage form company, which can support NanoTransformer™ nano-granulation and downstream dosage form manufacturing and QC activities.

“Not only does our NanoTransformer™ technology expedite drug development at a lower R&D cost, but it helps drugs absorb into the body more quickly and efficiently” said Dr. Kay Olmstead, Founder & CEO, NPS. “This is an incredible opportunity to share our story and build partnerships at the famous Leiden Bio Science Park, and we’re excited about what’s to come.”

“With the right partners, small companies that solve important problems—like TRABUS and Nano PharmaSolutions—become big companies that change the world. That has always been San Diego’s story, and it is why we work so hard to open doors for innovators and entrepreneurs both overseas and back at home,” said Nikia Clarke, executive director of WTCSD and SVP, EDC.

This session is one of a dozen meetings and programs on the three-day trade mission to the Netherlands, September 26—29, 2022. See a summary of the trip here and follow along for more: #SDinNL

Learn more on SD and NL

The trade mission is organized by WTCSD, an affiliate of the San Diego Regional EDC, with assistance and support provided by the Consulate of the Netherlands, and sponsorship by ASML, Lufthansa, and Qualcomm Technologies.

 

Four San Diego programs helping Latinx professionals thrive

By San Diego Regional EDC,

Originally published on San Diego: Life. Changing.

September 15 kicks off Hispanic Heritage Month in the United States—a time to honor and celebrate the diverse cultures, rich heritage, and endless contributions of Latinx and Hispanic people in our country.

As a binational region, this community has long shaped, built, and led San Diego. And in observance of the month, we’ve compiled just a few of the many programs helping Latinx professionals thrive and climb in San Diego.

MAAC

MAAC helps local families achieve self-sufficiency through its pathways of service—advocacy and leadership development, economic development, education, health and wellbeing, and housing. The nonprofit offers multiple high-quality programs like its Unidos in Finance program to help kickstart your career in financial services with online training and job placement assistance.

Explore MAAC’s full menu of services and save the date for its upcoming Soirée.

MANA de San Diego

MANA de San Diego is part of a National Latina Organization that serves to empower Latinas through education, leadership development, community service, and advocacy. Its four-month Latina Success Leadership Program takes aim at the glass ceiling and addresses the problem of under-representation of Latinas in leadership roles through a series of sessions focused on leadership development, building resiliency, and increasing civic engagement.

Learn more about the program and stay tuned for the announcement of its next cohort’s application round in January 2023. And, if you’re a Latina in business, join MANA de San Diego for its Latina Success Conference in October.

SD2

Interested in a STEM career? San Diego Squared (SD2) focuses on helping underrepresented students enter careers in STEM by providing access to education, mentorship, and resources they need to thrive. Made possible through partnerships with San Diego companies like Illumina and Neurocrine Biosciences, SD2 connects educators and high school and college students to funding.

Explore its funding opportunities and check out its STEM Capsules for a series of inspiring videos highlighting BIPOC STEM professionals’ stories and advice for you.

San Diego County Hispanic Chamber of Commerce

As San Diego’s largest business association representing the Hispanic community with over 500 members, San Diego County Hispanic Chamber of Commerce’s events and programs are a perfect way to grow your network and market your business.

Want to start your business and don’t know where to start? Connect with like-minded individuals at the Chamber’s monthly Cafecito and networking events with Latino business owners and leaders.

How can you support Latinx San Diegans?

Learning about Hispanic heritage, amplifying diverse stories and voices, and shopping at Latinx-owned businesses are just some of the many ways we can support all year round. This month and every month, we celebrate the accomplishments, resiliency, innovation, and leadership of San Diego’s Hispanic and Latinx community.

A note on what’s to come from our CEO

By Mark Cafferty,

Looking ahead…

Dear Board Members, Investors, and Partners:

I truly hope this message finds you well and enjoying a wonderful summer. I also hope that you are as excited about the Padres’ recent moves as we are at EDC. Being Downtown the last several days, you can already feel the energy.

Recognizing August as a month where many people are finishing up their summer travel and families are preparing to get their children back to school, EDC historically foregoes our regularly scheduled board meeting and executive committee meeting to make sure everyone has the extra time they need. But as we gear up for the final four months of 2022, I wanted to share a bit of what’s to come—because in many ways, our team is busier than ever.

Our World Trade Center team is in the throes of planning our first international trade mission since 2019, bringing dozens of our region’s top business, community, and civic leaders (including San Diego Mayor Gloria) on a fast and furious trip to the Netherlands in late September. This trip will help us expand business, trade, and academic connections within the market while also learning from some of the world’s smartest and most sustainable cities and economies.

True to Mary Walshok’s vision, and with the help of board member Tom Turner of CBRE, we have signed a lease and will be moving into UC San Diego’s Park & Market space, an exciting new addition to the Downtown landscape that promises to “bring people together who might not otherwise have crossed paths.” The building will serve as a homebase for a collection of organizations seen as “multidisciplinary and boundary spanning”—connecting art and science, culture and technology, civic engagement, lifelong learning, etc. With a new office and a new brand identity to come, you can expect an invitation to a reception and other gatherings before year’s end. Stay tuned.

As always, we will work hard to make sure that all EDC board and committee meetings continue to embrace the moments that we are living and working through. In addition to our continued healthcare and employment law updates at our monthly board meetings, we stay committed to digging deeper into the talent, workplace, and human resources-related challenges, opportunities, and discussions that dominate our interactions with local businesses. We will also continue to balance these topics with presentations from our region’s largest, leading, and most cutting-edge businesses. And most importantly, we will work to ensure that all of these efforts continue to guide us toward meeting our 2030 Inclusive Growth goals of growing the number of skilled workers, quality jobs, and thriving households in all corners of our region.

While we have more new names and faces on our board roster than ever before, you all know that it is your investment in our work that allows us to do what we do. Our priorities, strategies, activities, goals, and workplans fully reflect your leadership, direction, feedback, partnership, and support. We look forward to continuing to share this year with all of you as we best position the San Diego economy and community for all that lies ahead.

In closing, I want to share the words sent to me after our last in-person board meeting by EDC board member Bob Rief, executive director and co-founder of San Diego Sport Innovators:

“The EDC meetings are so provocative…virtually every one is a reminder about how much more every citizen, specially me, can do.”

Know that we draw the same inspiration from and share the same admiration for all of you. Look forward to seeing you all in the months ahead.

Sincerely,

Mark Cafferty
Mark Cafferty

President & CEO

More news and events from edc

Resources for recruiting and retaining talent in San Diego

By Taylor Dunne, Talent Initiatives Manager,

Last edited November 2022

As of May 2022, there were 75,630 unique jobs posted in San Diego County, but only 42,100 unemployed San Diegans. Couple this talent shortage with unrealistic demands around compensation, benefits, and remote work, it’s fair to say we are living the most competitive battle for talent yet.

To meet employer demand, our region needs to double the number of post-secondary degree, certificate, or program completions per year. In particular, investing in Black and Hispanic youth would turn San Diego’s talent shortage into a surplus. More on Inclusive Growth here.

As part of our ongoing talent development efforts, EDC has compiled an ongoing hub of programs and initiatives below to help you fill your high-demand San Diego roles. Sign up for the talent newsletter for ongoing opportunities to participate in the development of our talent pipeline.

HIRE TALENT

SELL SAN DIEGO

UPSKILL EXISTING TALENT

BUILD YOUR PIPELINE

For more support, contact:

Taylor Dunne
Taylor Dunne

Director, Talent Initiatives

Need Cyber talent? Meet our Preferred Provider programs

By Taylor Dunne,

Last updated with new Preferred Providers June 13, 2022.

As part of its talent related initiatives, San Diego Regional EDC joined forces with San Diego Workforce Partnership and the Cyber Center of Excellence to launch CyberHire—a program designed to address the region’s growing demand for Cybersecurity talent and connect job seekers to secure meaningful careers.

Through two rounds of competitive application processes, the following education providers have been designated Preferred Providers of Cybersecurity and IT Talent, recognition from industry for their work in most effectively training the entry-level local workforce:

Preferred Providers of IT Talent:

Preferred Providers of Cybersecurity Talent:

Through the CyberHire program, participants enrolled in the Preferred Provider programs receive industry-verified certification in A+ and Network+ or Security+ along with career counseling and wrap-around services from the San Diego Workforce Partnership.

View the full Preferred Provider network

Hiring IT or Cyber talent?

If you are a San Diego business interested in hiring CyberHire participants to fill your entry-level IT and Cybersecurity roles, contact us. Through funding provided by the James Irvine Foundation, the San Diego Workforce Partnership will:

  • Place program participants in paid internships.
  • Subsidize wages for on-the-job training.
  • Host events for employers to meet CyberHire participants and showcase career opportunities at their companies.

LEARN MORE ABOUT EMPLOYER PARTICIPATION!

About CyberHire: Presented by The James Irvine Foundation, CyberHire aims to transition unemployed, underemployed, and low-wage workers to quality Cybersecurity careers. CyberHire will help San Diegans launch a meaningful career that allows them to support themselves and their families.

Learn more

Want to hire CyberHire participants? Contact us:

Taylor Dunne
Taylor Dunne

Director, Talent Initiatives

Now live: 2021 Downtown Demographics Study

By EDC Research Bureau,

The Downtown San Diego Partnership, together with the City of San Diego and San Diego Regional EDC released the findings from the 2021 Downtown Demographics Study. Among findings about Downtown’s residential population, workforce, and attractions, the study confirmed that Downtown is uniquely primed for a post-pandemic resurgence of residential and business growth due to several key factors.

“What we found most exciting about this research is that it confirmed through data what we’ve long heard from Downtown residents and stakeholders,” said Betsy Brennan, president & CEO for the Downtown San Diego Partnership. “Downtown is primed with a talented residential workforce that desires to live and work in our urban core. This, in combination with ongoing investment in world-class commercial and research spaces with access to the region’s enhanced transit system and a vibrant neighborhood lifestyle for residents, businesses and visitors alike, tells us that there is no better time to invest in Downtown.”

Authored by EDC, in coordination with UC San Diego Extension’s Center for Research and Evaluation, the update provides new data on the residential and workforce populations of San Diego’s urban core, identifies areas for growth, opportunities for investment and advocacy, as well as a benchmark for the impacts of COVID-19. It’s intent is to serve as a helpful tool for anyone hoping to understand Downtown’s unique makeup and continue to fuel decisions to advance the economic prosperity and cultural vitality of the city’s urban core for years to come.

KEY TAKEAWAYS

  • Downtown’s residents are young, urban professionals primarily working in innovation industries and earning higher-than-average wages. The vibrancy of urban living is what they like about living Downtown and they would even prefer to work there if given the choice, though the cost of living remains higher in Downtown than the County at large.
  • Downtown’s over concentration of the most in-demand talent, combined with an increasing supply of commercial real estate, present timely opportunities for high growth companies – particularly Life Science and Technology companies securing record-breaking investment – who are seeking top talent surrounded by the amenities they desire.
  • Downtown’s legacy industry clusters are more vulnerable to economic downturns, making diversification advantageous. Job losses during 2020 erased the gains of the previous four years.
  • Downtown is widely viewed as a hub for arts and culture, as well as a top destination for professional networking and gathering.

“While San Diego’s innovation economy continues to drive the region’s recovery from the COVID-19-spurred economic downturn, we must ensure the building blocks of this recovering economy—quality jobs, skilled talent and thriving households—are accessible to more people,” said Mark Cafferty, president and CEO of EDC. “The data confirms that the pillars to build a more resilient economy through continued investment into Downtown by new, growing and diversified industries are in place and ready. More than ever, smart economic development means inclusive economic development.”

The Downtown Partnership first commissioned a demographic study in 2016, then a new tool for the organization’s advocacy efforts and the Downtown community. Providing an in-depth look at San Diego’s urban core and capturing a moment in time of the market’s recovery following the pandemic, the 2021 study was funded by the City of San Diego’s Economic Development Department, DSDP Clean & Safe Commercial Enhancement Program, Stockdale Capital Partners, and Urban Strategies Group.

Read the report