Study: San Diego’s $47B Manufacturing sector supports 121K jobs, a third of which are in small businesses

This week, San Diego Regional EDC released “Manufacturing in San Diego: Local Impact, Global Reach,” which quantifies the economic impact of the region’s Manufacturing sector and explores the firms, innovation clusters, and talent building and creating the goods and technologies of the future.

While federal priorities shift to reduce dependence on foreign supply chains, prioritizing the resilience and competitiveness of San Diego’s Manufacturing sector is key. In fact, over the last five years local manufacturing firm growth has outpaced that of California and the U.S. at large. The Manufacturing sector not only creates jobs and fosters innovation across key industries in our binational region, but it ensures a stable supply of essential goods and technologies.

“As is always our mission, this report aims to provide actionable insight for regional decision makers with data and guidance needed to preserve and enhance San Diego’s competitiveness in the global economy. Manufacturing is core to San Diego’s innovation identity, offering onramps to quality jobs, and will need coordinated support to sustain growth,” said Eduardo Velasquez, Sr. Director of Research & Economic Development at San Diego Regional EDC, the report’s author.

Released as part of National Manufacturing Month, the interactive web report includes a deep dive on the $47 billion Manufacturing sector, and includes company profiles, a metro-by-metro comparison, and a set of recommendations for better supporting manufacturers in a costly and highly regulated environment.

KEY report FINDINGS

  • San Diego’s Manufacturing sector is a significant part of the regional economy. There are 121,027 jobs supported by 4,429 establishments tied to the Manufacturing sector. This means that manufacturing employment accounts for nearly one in 10 private sector jobs across the region. Altogether, this amounts to a $47 billion regional economic impact annually.
  • Manufacturing jobs are high-paying and increasingly accessible. Average annual wages are more than $103,000, which is 31 percent higher than the region’s average. The proportion of manufacturing jobs not requiring higher education continues to rise, opening opportunities to a wider range of candidates.
  • Growth in the sector is driven by small businesses. More than one-third of the manufacturing workforce is employed by a small business, with fewer than 100 employees. Nearly nine in 10 manufacturers employ fewer than 50 employees.
  • Manufacturing is tied to innovation. San Diego manufacturing encompasses industry verticals from Consumer Goods and Craft Beer to Life Sciences, Technology, and Aerospace. Innovation-related industries make up 46 percent of all manufacturing employment in the region.
  • High cost of living and operational challenges hinder the sector’s growth. Success stems from companies finding unique pathways to grow and expand. However, a high cost of living, limited space, and higher operational costs in San Diego pose challenges for attracting and retaining manufacturers and their workers.

Manufacturing in San Diego is made up of world-class brands and consumer goods like Taylor Guitars, Dr. Bronner’s soaps, and Stone Brewing’s IPAs. Yet San Diego’s Manufacturing sector also has a strong tie to the region’s innovation ecosystem—producing everything from satellite navigation equipment to genome sequencers. In fact, San Diego’s innovation manufacturing employment concentration is more than double the national average.

“San Diego brings something special beyond biotech innovation—it’s the collaborative spirit and vibrant energy here that truly enhance what we create,” said David Arida, COO at Biolinq, a San Diego startup focused on developing biowearable sensor devices.

However, the region’s high cost of living, expensive and hard-to-come-by real estate, and higher operational costs pose challenges for attracting and retaining talent and manufactures alike. Even more, San Diego ranks low in ease of doing business compared to competitor regions, which can impact company decisions on where to locate or expand operations.

“As EDC’s report demonstrates, it is critical that our region commits to cultivating talent and catalyzing innovation, as well as investing in critical infrastructure and easy-to-navigate policy frameworks to better support local manufacturers. In Carlsbad, we are dedicated to strengthening our manufacturing community by fostering collaboration and ensuring businesses have the resources needed to succeed. From streamlining processes to providing access to new opportunities, we are committed to making Carlsbad a hub for innovation and sustainable growth in manufacturing,” said City of Carlsbad Mayor Keith Blackburn.

The report was sponsored by the City of Carlsbad, CMTC, San Diego County Water Authority, and Walmart, and was unveiled October 30 at an industry event together with Carlsbad Mayor Keith Blackburn and San Diego City Councilmember Raul Campillo.

SEE THE FULL REPORT

LEARN MORE ABOUT MANUFACTURING IN SAN DIEGO

Plus, explore our Spotlight on Manufacturing series

About EDC

San Diego Regional Economic Development Corporation (EDC) is an independently-funded economic development organization that mobilizes business, government, and civic leaders around an inclusive economic development strategy in order to connect data to decision making, maximize regional prosperity, enhance global competitiveness, and position San Diego effectively for investment and talent.

Harnessing the power of cross-border manufacturing in San Diego

This blog post is a part of a larger series in celebration of Manufacturing Month, sharing key trends from our report on San Diego’s Manufacturing sector.

READ THE NEW REPORT


Cross-border manufacturing in San Diego has significant untapped potential. With five ports of entry, the Baja California region is one of the most accessible and lucrative for international expansion. While some companies are just beginning to explore it, many of San Diego’s most successful, innovative brands have already established a manufacturing presence in Tijuana and surrounding cities.

According to Tijuana EDC, Baja California already has 960 manufacturing facilities with plenty of room for growth. The manufacturing industry represents 65 percent of Tijuana’s GDP. Just 30 minutes to the south, manufacturing in Mexico offers cost effective products without compromising quality, backed by a steady supply of highly skilled labor.

Here are three common myths about cross-border manufacturing and how San Diego companies have been able to flourish in the binational region.

    1. The myth: Lack of infrastructure makes it more expensive to manufacture in Mexico than advertised.

      The region has made significant strides with modernizing infrastructure including upgrades to many points of entry. For example, major investments in the Otay Mesa II Port of Entry, funded primarily by the US, are set to reduce traffic congestion by up to 50 percent. This improvement will further enhance the cost efficiency of cross-border trade and manufacturing operations, making it even more attractive for San Diego companies to consider these opportunities.

      Taylor Guitars is a prime example of a San Diego company benefiting from cross-border manufacturing. Its operations in Tecate are thriving due to cultural alignment and strategic advantages. A business leader at Taylor Guitars highlights the key benefits and programs it utilizes, such as the IMMEX program, which allows temporary importation of goods that are transformed or repaired and then exported.


      “Manufacturing in both San Diego and Tecate gives Taylor Guitars a competitive advantage. Our Tecate operation allows us to produce quality guitars at accessible price points, reaching a broader audience, while our San Diego facility focuses on more specialized, premium instruments. Together, they enable us to deliver a diverse range of products without compromising on craftsmanship or innovation.”

      – Ed Granero, VP of Product Development, Taylor Guitars


    1. The myth: Mexico doesn’t offer high-quality manufacturing. 

      Many manufacturers in Tijuana work with leading global companies in high tech industries including Medical Devices, Electronics, Automotive and Aerospace. These companies require high quality and rigorous quality control measures to ensure compliance with international standards. For instance, ResMed operates a manufacturing facility in Tijuana, producing advanced medical devices like CPAP machines with stringent quality assurance protocols. Similarly, other high-tech firms like Qualcomm and Medtronic trust local partners to deliver precision-engineered products that comply with their exacting requirements.

    1. The myth: There isn’t a strong talent pipeline present in Mexico.

      The presence of high-quality manufacturing and modernized infrastructure is complemented by access to a highly capable talent pool, supported by top universities in Tijuana and advanced manufacturing capabilities in the region.

      Tijuana provides a hub for a strong pool of high-skilled workers. Baja California is home to many world class universities, 37 of which are in Tijuana. Among these include top-rated schools University of Tijuana and the Tijuana Institute of Technology, which contribute to more than 3,700 annual degrees in STEM fields. Many graduates choose to remain in the region, where they can live at a lower cost and help drive the local economic growth.

Cross-border manufacturing offers San Diego companies a powerful combination of cost efficiency, advanced capabilities, and access to world class talent. By leveraging the benefits of San Diego’s proximity and relationship with Baja California, manufacturing companies not only reduce their costs but also enhance production capabilities and increase competitiveness. As infrastructure investments continue to improve cross-border logistics, and with the support of programs like IMMEX, the future looks bright for San Diego’s cross-border manufacturing landscape.

Resources to explore cross-border trade opportunities

  • World Trade Center San Diego and its Export Specialty Center works directly with companies—free of charge—to help them expand internationally and grow in San Diego.
  • Tijuana EDC provides specialized business consulting and logistics services for companies that are considering choosing contract manufacturing in Mexico to grow.

This blog post is a part of a larger series in celebration of Manufacturing Month. Click here to look at our previous deep dive on San Diego’s strong manufacturing talent pool. To read our full analytical manufacturing report click here.

Building a bright future: The faces of San Diego Manufacturing

This blog post is a part of a larger series in celebration of Manufacturing Month, sharing key trends from our report on San Diego’s Manufacturing sector.

READ THE full REPORT


San Diego’s Manufacturing sector is not just a cornerstone of the local economy; it also provides unique and well-paying career opportunities for San Diegans with great prospects for advancement. With an average wage of $103,000 per year, manufacturing jobs in San Diego pay 31 percent more than non-manufacturing jobs in the region on average. The industry supports approximately 100,000 jobs across a diverse array of industries including Craft Brewing, Life Sciences, Aerospace, and Tech as well as emerging fields like Cleantech.

Talent is a key driver for many manufacturers looking to setup or expand in the region. Companies are actively seeking local graduates, offering summer internships, and creating opportunities for individuals from historically underrepresented communities. This proactive approach to talent acquisition ensures that manufacturers in San Diego continue to thrive and innovate—and supports real San Diegans in building meaningful careers.

EDC sat down with a few local manufacturing experts to hear their experiences and insights. The goal is to showcase the diverse range of individuals and companies within the manufacturing sector and highlight the opportunities available to those interested in pursuing a career in this industry.

Employee spotlights: Real stories, real success

ASML: Working at the cutting edge of technology

Austin graduated with a degree in materials physics from UC San Diego in 2021 and holds a master’s in engineering from UC Irvine. After his stint in Orange County, he was determined to build a life in San Diego and returned to the area seeking a career in manufacturing. Although his education opened doors at top companies nationwide, Austin knew San Diego was home and was determined to carve his path here. With experience in research, he pivoted to manufacturing where he could see the direct impact of his work. Now working at local tech giant ASML on the New Product Introduction team, he integrates new products into the manufacturing process and ensures they meet customer expectations. Reflecting on his journey, Austin emphasized the importance of internships for gaining industry exposure and building professional networks. His connection to the San Diego community, formed during his undergraduate studies, has motivated him to pursue a career in the region. Austin is optimistic about the future of the semiconductor industry, noting its growth and increasing demand for chips driven by AI, and computing and electric vehicles.

TriLink BioTechnologies: Cultivating a culture of quality and inclusion

Jennifer is a dedicated member of the TriLink BioTechnologies team, part of the Maravai LifeSciences parent company, which helps other businesses develop and manufacture products vital for understanding genetic processes and developing biotechnological applications like vaccines and gene therapies. A graduate of UC San Diego, Jennifer started her career as a lab assistant in 2001, and over the years has taken on multiple roles leading to her current role as Associate Director for Quality Product Lifestyle, where she is dedicated to enhancing quality control within the company. Jennifer is passionate about mentoring and advancing female leadership in the Life Sciences industry, aiming to elevate women in executive roles. She values San Diego’s collaborative Life Sciences ecosystem, where companies share knowledge to develop life-saving treatments.

Dr. Bronner’s: Growing up in the culture of care

Blanca has navigated an inspiring career since joining Dr. Bronner’s in 2007. Joining the Vista-based company directly out of high school, she found her niche in manufacturing, driven by passion for the products she helps create. Over the years, Blanca has ascended through various roles, culminating in her current position as Director of Production. She cherishes the culture at Dr. Bronner’s, which prioritizes employee care and work-life balance, and she appreciates the company’s approach to challenges like the high cost of living in San Diego. Blanca’s experience as a woman in a traditionally male dominated industry has equipped her with resilience and determination, and inspired her advocacy for other women. Her passion for San Diego’s vibrant, inclusive culture mirrors her dedication to shaping manufacturing in the region.

Finding skilled talent for your manufacturing facilities

San Diego’s manufacturing sector is not only an economic force but it’s also a community of innovators and skilled technicians where professionals like Austin, Jennifer, and Blanca have built rewarding careers with opportunities for advancement. More than offering a job, this industry can provide fulfilment and a well-balanced and thriving lifestyle in the San Diego region.

If you’re a manufacturer looking for skilled talent like those profiled above, leverage these recruiting tools:

  • Develop an apprenticeship program: In partnership with Apprenti, EDC can assist companies with establishing apprenticeship programs in non-traditional fields like advanced manufacturing, information technology, cybersecurity, and more.
  • Connect with Verified Programs: To strengthen your company’s talent pipeline, EDC can connect employers with local post-secondary training programs that have been vetted and recognized for strong efforts to teach relevant curriculum and serve a diverse student body.

What’s next?

This blog post is a part of a larger series in celebration of Manufacturing Month. Click here to look at our previous deep dive on San Diego’s unique manufacturing strengths and opportunities. To read our full analytical manufacturing report click here.

Manufacturing in San Diego: More vital than you think

This blog post is a part of a larger series in celebration of Manufacturing Month, sharing key trends from our report on San Diego’s Manufacturing sector.

READ THE full REPORT


San Diego is known for its sunny coastlines, vibrant tourism, and thriving biotech industry, but its Manufacturing sector is equally as diverse and dynamic. Manufacturing in the region is done using the most cutting-edge technology as well as traditional craftsmanship. This diversity reflects the region’s ability to adapt and evolve while creating a robust economic landscape with opportunities across a variety of industries.

The impact of the Manufacturing sector on San Diego’s economy may go unnoticed, but it’s a crucial contributor to the region, generating more than $47 billion annually when accounting for direct, indirect, and induced effects on the economy.

By the Numbers

 

With significant job concentration in Life Sciences, Technology, and Aerospace and Navigation technologies industries, manufacturing in San Diego is both sophisticated and advanced.

Why San Diego stands out

Three key factors set San Diego apart as a Manufacturing hub: talent, innovation, and proximity to key customers. See how local companies are taking advantage of all three below:

    1. Staying close to key customer base

      Stone Brewing is a unique story and part of a larger narrative of the region’s diverse Manufacturing landscape. A homegrown brewery, Stone Brewing was founded in San Diego County in 1996, playing a key role in establishing the region as a thriving craft beer hub. Its strategic location keeps it close to target customers and suppliers, while the vibrant brewing community attracts top talent. Now the largest craft brewery in California and the ninth-largest overall in the U.S., Stone continues to expand, reinforcing its presence in San Diego. Acquired by Japanese brewery Sapporo in 2022, Stone invested $20 million to expand its Escondido brewery. Now branded Sapporo-Stone Brewing, the brewer makes Sapporo’s beers in addition to its own, doubling output and expanding the Japanese brewery’s reach into the U.S. market. Its San Diego presence remains a strategic asset, benefiting from the region’s collaborative brewing community and loyal customer base.

    1. A hub for cutting-edge ideas

      San Diego consistently ranks in the top three Life Sciences markets in the U.S., often recognized as a hub for research and development (R&D). However, the region’s strength in manufacturing frequently goes overlooked.

      Founded in San Diego in 2017 by former Illumina leadership, Element Biosciences develops genetic analysis tools and human genome sequencing, reflecting the region’s cutting-edge genomics work. One of the key advantages to San Diego is the robust biotech ecosystem, specifically within Genomics, which fosters continuous innovation and cutting-edge ideas, creating an environment where a startup like Element can thrive. Element’s rapid growth in under seven years is partly due to the decision to continue manufacturing key components in San Diego, driven by proximity to critical R&D activities, access to top talent and reliable industry partners, and collaboration with local universities and industry giants. Like many Life Sciences companies in the region, Element stands out as both an R&D innovator and precision manufacturer, solidifying its role in San Diego’s innovation Manufacturing landscape.

    1. Driving San Diego’s next innovation cluster

      When people think of Manufacturing, they often picture large-scale assembly lines. In San Diego, smaller-scale Manufacturing with a greater emphasis on quality and precision is the region’s sweet spot.

      Aptera launched in 2019 out of co-CEO Steve Fambro’s garage. The solar electric vehicle company embodies the region’s burgeoning Cleantech hub, utilizing a micro-factory model. Aptera opts for smaller-scale operations and strategically selects markets close to its customer base. California’s environmental goals made the state an ideal fit for its innovative product. San Diego was also a natural choice for its founders, who had prior experience launching companies in the region.

      Beyond being a key market for customers, San Diego’s innovation ecosystem continues to provide access to top-tier talent for high-tech, cutting-edge roles. It also offers strategic supply chain advantages due to proximity to Los Angeles and, more importantly, to Tijuana, Mexico.

Supporting the ecosystem

Manufacturing in San Diego is a vital sector that supports more than 100,000 jobs, contributes significantly to local GDP, and fosters a thriving environment for innovation and growth. By focusing on nurturing talent, fueling innovation, and leveraging its strategic location, San Diego is well-positioned to sustain and grow its manufacturing expertise.

Local industry resources:

To read our full analytical manufacturing report click here.

Rep. Peters, WTCSD to lead Singapore trade mission to strengthen economic ties in Asia

WORLD TRADE CENTER SAN DIEGO CONVENES REGIONAL LEADERS TO HELP BUSINESSES IN SAN DIEGO MEGA-REGION EXPAND GLOBALLY, CREATE LOCAL JOBS

In order to foster vital global economic partnerships, Congressman Scott Peters, San Diego Councilmember Raul Campillo, and World Trade Center San Diego (WTCSD), the international arm of San Diego Regional Economic Development Corporation (EDC), are leading the 2024 trade delegation to Singapore. During the September 30—October 4 trade mission, business and civic leaders will promote the region’s key industries and seek to establish and strengthen business relationships across biotechnology, medical devices, advanced manufacturing, and urban infrastructure.

A generational shift in U.S. industrial strategy aimed at reducing reliance on China, coupled with federal legislation like the Chips and Science and Infrastructure Investment and Jobs Acts, position Singapore as a natural partner in advanced industries. As national governments continue to incentivize the reshoring and nearshoring of activities, gateway regions like Singapore-Malaysia in Asia and San Diego-Tijuana in the Americas are perfectly positioned to take advantage of these global shifts.                                                    

“Singapore’s strategic position and expertise in innovation industries make it an ideal partner for our San Diego-Tijuana binational region,” said Congressman Scott Peters. “This trip with World Trade Center San Diego will help strengthen our global brand, drive investment, and bolster the resilience of our local businesses.”

Home to the world’s busiest transshipment port and border crossing, Singapore is a highly developed center for global trade and a hub for U.S. companies conducting business in Asia. Situated in one of the most strategically important locations on the planet, the city-state boasts a free and business-friendly economy with low corruption, low tax rates, a skilled workforce, and world-class infrastructure.

As the U.S. strengthens its alliances in Southeast Asia, San Diego finds in Singapore an economy with shared expertise in knowledge-intensive industries, including artificial intelligence, medical device manufacturing, and information communications technology. Singapore boasts satellite operations for some of San Diego’s premier innovators including Qualcomm, ResMed, and Illumina. Further, Singapore has poured $12.8 billion in FDI into the U.S. since 2019 in industries such as manufacturing, information communications technology, and energy. The U.S. has matched that amount, investing $12.5 billion during the same time period. Looking closer, Singapore is the #10 country investing venture capital into San Diego by deal count, just behind Denmark and India (2014—2020), primarily in the medical equipment and technology industries. Singapore also shares in San Diego’s binational identity, with Singapore-Johor seeing nearly 1.6x the number of border crossings per day compared to San Diego-Tijuana’s border (450,000 and 283,000, respectively).

“Guided by data and shifting geopolitics, each year WTCSD leads a trade mission to a strategic international metro. For 2024, Singapore was a standout choice for our delegation of public-private leaders,” said Nikia Clarke, executive director of World Trade Center San Diego and senior vice president at San Diego Regional EDC. “As gateway regions, Singapore-Malaysia in Asia and San Diego-Tijuana in the Americas will anchor the critical supply chains of the future. We’re here to deepen international ties and maximize our economic impact.”

Over the four-day trade mission across Singapore, San Diego will look to build lasting institutional relationships and attract foreign investment in industries critical to the future.

Agenda items include:

  • The celebration of a recent partnership between UC San Diego and National University Singapore, as well the exploration of new opportunities around soft-landing space with Singapore commercial real estate developer CapitaLand
  • Opportunities to showcase San Diego-Tijuana and major regional development projects for foreign investors, including innovation developments by San Diego State University and Alexandria Real Estate Equities, Inc.
  • Local, small- to mid-sized businesses Biolinq and Visaic will pitch to global investment firm Temasek
  • Meetings with Port, Airport, Border, and infrastructure partners to better connect our regions through nonstop air and liner service, as well as sharing energy transition and urban development innovations
  • Government convenings with Deputy Prime Minister of Singapore Gan Kim Yong and other dignitaries
  • Formal meetings and tours of major employers in both regions, including Illumina, ResMed, as well as the Mandai Wildlife Group—a peer of the San Diego Zoo Wildlife Alliance

Delegates will participate in upwards of 15 meetings over the course of the trade mission, sharing best practices and driving business connectivity across many verticals. The two dozen San Diego delegates include representatives from Cubic, Mitsubishi Electric, Qualcomm, San Diego Zoo Wildlife Alliance, and smaller businesses including Visaic and Biolinq. Also in attendance are delegates from key agencies, academic institutions, and civic organizations such as Port of San Diego, San Diego International Airport, UC San Diego, San Diego State University, MiraCosta College, Tijuana EDC, San Diego Tourism Authority, Connect, and others.

“As San Diego’s Economic Development Chair, I have two key goals: creating high-paying jobs and lowering costs for families in our city,” said San Diego City Councilmember Raul Campillo. “International trade and partnerships with businesses in Singapore and elsewhere bring advanced technology, high-skill workers, and robust tourism and investment to our local region. This strengthens our economy and delivers benefits like more affordable products that our citizens will see in their day-to-day lives.”

The trade mission is organized by World Trade Center San Diego, the international team at EDC, with assistance and support provided by the U.S. Embassy in Singapore, and sponsorship by Qualcomm, Ambix Ventures, San Diego Tourism Authority, and the San Diego Zoo Wildlife Alliance.

Learn more about Singapore and San Diego’s connection here, and follow along during the trade mission: #SDinSG. 

WTCSD has previously led trade missions to South Korea, The Netherlands, Germany, the United Kingdom, Japan, Vancouver, and more.

For media queries or other questions, contact:

Bree Burris
Bree Burris

Director, Communications & Community Engagement

Create diverse talent pipelines with apprenticeships

EDC, Apprenti partner to grow local talent pipeline

This is a developing story; last update was made July 2024.

With a nationwide talent shortage, companies are challenged to maximize growth. In San Diego, this issue is exacerbated by a declining working-age population coupled with job growth, making it difficult to find qualified talent. To build a strong workforce in this climate, companies must explore alternative talent acquisition pathways.

Join San Diego Regional EDC and Apprenti to explore how registered apprenticeships can help employers create a pipeline of critical, diverse, emerging talent, and support our local workforce. Together with Apprenti, EDC invites companies with advanced manufacturing or information technology operations to hire registered apprentices. Apprentices will tentatively begin in Summer 2024, with training completed and full-time onboarding in Winter 2026.

THE PARTNERS

EDC recognizes talent as the cornerstone of economic growth and works to leverage employer engagement, work-based learning, and unique company solutions to broaden San Diego’s pool of diverse, qualified talent. In complement, Seattle-based non-profit Apprenti provides the resources to support employers in developing a strong apprenticeship pipeline. Through this partnership catalyzed during EDC’s Leadership Trip, the Apprenti program sources, assesses, trains, and places talent for participating companies. The program also manages the administrative process of registering through state and federal systems, including access to braided funding to support program investments.

WHO SHOULD PARTICIPATE?

Companies that require a workforce with advanced manufacturing or information technology related technical skills but not a traditional degree. Roles include:

Advanced manufacturing

  • Optics manufacturing technician
  • Electromechanical technician
  • Precision machinist
  • Automation and controls technician
  • Instrumentation and controls technician
  • CNC operator and programmer

Information technology

  • Software developer/analyst
  • Cybersecurity analyst
  • CRM/CMS developer
  • IT support professional
  • IT business analyst
  • Systems administrator
  • Cloud operations specialist
  • Technical sales specialist
  • DevOps specialist
  • Web developer
  • UX designer
  • CRM administrator
  • Data analyst

WHY PARTICIPATE?

SAMPLE TIMELINE

  • Summer 2024: Apprentices begin training in the classroom half-time, and working on the job half-time.
  • Winter 2026: Apprentices complete classroom training, apprenticeship ends, and employers bring individuals on full-time.

PROGRAM MANAGEMENT FEE

  • EDC investors: $3,000 per apprentice
  • Non-investors: $3,500 per apprentice

Fee covers services by Apprenti and EDC in sourcing talent, tests screening candidates, completing state and federal administrative requirements, providing ongoing apprenticeship programmatic support, and coordinating with training partners around funding and qualified curriculum. It does not include the cost of related technical instruction (which could be as low as $0) nor wages for the apprentice, which must be at least 60 percent of the employer first year wage paid to employees in this role at your company.

To learn more or join the cohort, contact:

Olivia Jones
Olivia Jones

Coordinator, Talent Initiatives

 

Honoring our 2023 San Diego Life Changing Awardees

Each year, EDC’s Annual Dinner brings together nearly 900 of the region’s business and community leaders to celebrate our organization and region’s success, and to honor an individual and company whose work has promoted an inclusive and thriving San Diego.

Last night at Petco Park, and together with EDC Board Chair Jennie Brooks and Councilmember Raul Campillo, EDC and JPMorgan Chase & Co. were honored to present the 2023 San Diego Life Changing Awards to these household names, made right here in San Diego:

Taylor Guitars

Founded in El Cajon nearly 50 years ago, Taylor Guitars represents the best of what’s ‘Made in San Diego’—manufacturing some of the world’s best guitars for hobbyists and rock stars alike.

In January 2021, Taylor Guitars became the first reported multi-national company to transfer ownership to all of its employees through an Employee Stock Ownership Plan (ESOP). Rather than selling the company to another guitar company or outside investor, founders Bob Taylor and Kurt Listug felt the best way to position the company for future success was to entrust it to its 1,200-person workforce—domestic and international—who drive Taylor Guitars’ innovative culture, growth, and decades-long success.

For its steadfast commitment to inclusive growth, EDC is proud to recognize Taylor Guitars with one of the 2023 San Diego Life Changing awards presented by JPMorgan Chase & Co.

Garry Ridge

Garry Ridge is well known for his 35 years at the helm of WD-40 Company, but even more so for his philosophy and expertise in cultivating corporate culture. Leaning on Aristotle’s quote, “Pleasure in the job puts perfection in the work,” Garry has spent his career as a CEO, professor, author, and coach helping leaders create work environments, or ‘tribes,’ where people feel safe, fulfilled, happy, and guided by values.

For his commitment to uplifting and supporting San Diego talent even beyond the walls of local WD-40, EDC is proud to recognize Garry Ridge with one of the 2023 San Diego Life Changing awards presented by JPMorgan Chase & Co.

To those who could join us to celebrate, thank you. To those who couldn’t, we’ll see you next year!

Access Trax wins $25K MetroConnect VI export grand prize

World Trade Center San Diego and 200+ voting audience award $25K for international expansion

World Trade Center San Diego (WTCSD) named Access Trax, which provides ADA compliant portable access mats for outdoor accessibility, as the winner of the MetroConnect export accelerator program, now in its sixth year. Made possible through a grant from JPMorgan Chase & Co. and Procopio, Access Trax will use the $25,000 award to expand its presence in markets such as Canada and Australia.

With more than 75 million people around the world using a wheelchair on a daily basis, Access Trax’ portable, foldable mats create pathways to access outdoor terrain like sand, grass, gravel, and snow that is otherwise impossible to navigate.

“Access Trax is the perfect reflection of San Diego’s life-changing innovation, leveraging our region’s excellence in manufacturing and lifestyle to help drive accessibility around the globe,” said Lucas Coleman, WTCSD Director. “The company’s results from MetroConnect’s sixth cohort are impressive. Whether it’s fine-tuning the go-to-market strategy in target markets such as Canada or alleviating critical language translation challenges, working to connect small and medium-sized businesses to international markets builds greater resilience here at home.”

The female-founded small business Access Trax beat out three other finalists in MetroConnect VI, Novo Brazil Brewing, Nano PharmaSolutions, and Solecta. The grand prize-winning company was decided via real-time audience vote during the Grand Prize PitchFest event May 11 at UC San Diego Park & Market. Prior to this, a committee of senior international business leaders in San Diego helped the WTCSD team nominate these top performers, out of the initial 15-company cohort.

“The MetroConnect program was instrumental in helping us lay the foundation for our strategic international growth. Access Trax is thrilled to earn the top vote of the audience and judges and we look forward to using the $25K towards local job creation and continued export growth for an even bigger impact,” said Kelly Twichel, CEO of Access Trax, the MetroConnect VI Grand Prize winner.

ABOUT THE PROGRAM

In its first six years, MetroConnect has helped 95 local, small and mid-sized businesses generate a net increase of $97 million in international sales, 522 international contracts, and 32 overseas facilities. This international growth has coincided with 319 new hires here in the San Diego region.

Each cohort year, WTCSD selects 15 export-ready small businesses to receive $5,000 export grants, access to executive workshops, translation software, and a chance to win a $25,000 grand prize to aid in further international market expansion. Applications for year seven of the MetroConnect program are now open through July 14, 2023. Interested small- and medium-sized companies that are looking to pursue international sales as a near-term priority or already exporting its goods or services may apply here.

GLOBAL CONNECTION TO BOOST RESILIENCE

Since the COVID-19 pandemic, the national rhetoric around global trade has shifted. According to The World Bank, countries that trade internationally enjoy more economic growth, are more innovative and productive, and can provide more opportunities to citizens. San Diego is no exception—regional small businesses that export tend to have a larger and more diversified customer base, pick up best practices from global competitors, build up economies of scale, and ultimately pay their employees more. Access to international customers and markets is essential in helping San Diego’s business community recover after the COVID-19 pandemic, as small businesses employ 60 percent of San Diegans.

“For nearly a decade now, JPMorgan Chase and MetroConnect have teamed up to help San Diego businesses push the boundaries of innovation and growth,” said Aaron Ryan, Managing Director for San Diego Middle Market Banking at JPMorgan Chase. “San Diego is one of the most resilient economies in the U.S., and we keep seeing how businesses here are primed to realize their full potential across the globe.”

WTCSD hosted its MetroConnect Grand Prize PitchFest on May 11, with remarks by Nikia Clarke, Executive Director, WTCSD; Kevin Cox, President, Electra Bicycle Company; Danny Fitzgerald, Regional Director, San Diego & Imperial SBDC Network; and program underwriter Aaron Ryan, Managing Director for San Diego Middle Market Banking, JPMorgan Chase.

WTCSD has year-round, non-exclusive international opportunities that help companies break expand internationally, such as the Export SBDC and strategy for global engagement.

Learn more about WTCSD

How this local company is helping lead the electrification revolution

‘Electrification revolution’ to drive clean energy future, job growth, innovation

Today, Carlsbad-based battery manufacturer American Lithium Energy Corporation (ALE) announces it has secured a total of $13.2 million from the California Energy Commission (CEC) as part of its Realizing Accelerated Manufacturing and Production (RAMP) and Zero-Emissions Transportation Manufacturing programs. ALE will use the funding to expand its U.S.-based manufacturing production capabilities in Carlsbad, significantly grow its team in California, and increase use of U.S. and California-based raw materials and equipment supplies, in order to further its mission of developing sustainable energy solutions that promote the widespread adoption of zero-emissions transportation.

Founded in 2006 by Dr. John Fan, ALE’s technology first serviced the U.S. Army and has been actively engaged and shipping products to the Department of Defense, Department of Energy, and several U.S. defense primes for more than 10 years. Now, with 40 patents and the most advanced lithium-ion battery in the world, the company offers battery applications for defense, aerospace, medical devices, electric vehicles, and much more.

A 2035 state mandate for electric vehicles and other ambitious goals has spurred significant investments in battery innovation. The recent $46 million CEC award to ALE and three other zero emission transportation manufacturing companies marked the single largest state award in history—designed to support the growth of lithium battery production, develop sustainable energy solutions, and promote the widespread adoption of zero-emissions transportation.

“We are thrilled to receive this significant funding from the California Energy Commission,” said Dr. John Fan, CEO, American Lithium Energy Corporation. “This funding will allow us to expand our outreach efforts, increase our production capabilities, and continue to drive innovation in the lithium battery industry. Our goal is to become a leader in sustainable energy solutions and expand our outreach efforts, increase our production capabilities, and continue to drive innovation in the lithium battery industry, and this funding will help us achieve that goal.”

As we become increasingly reliant on battery technology and governments make bold commitments to clean energy, the availability of lithium—a key component in batteries—will play a major role in nearly every aspect of our economy. California, and more specifically the Southern Border region of San Diego and Imperial Counties, is uniquely positioned to lead in the ‘electrification revolution’. Home to the largest rare earth mineral extraction site outside of China, ‘Lithium Valley’ in neighboring Imperial Valley’s Salton Sea presents significant opportunity to catalyze the U.S.’ future energy independence. In fact, the Salton Sea could provide 600,000 tons per year of lithium carbonate, currently priced at $12,000 per ton, which exceeds the total global lithium carbonate demand.

“As oil shaped the last century, lithium will help shape the next. And as leaders in technology, science, and manufacturing, our bi-national mega-region is uniquely positioned to lead in the clean energy future. To support more innovation, jobs, and companies like ALE, we will need the talent, infrastructure, and backing of our policymakers to do this right,” said Mark Cafferty, president and CEO, San Diego Regional EDC.

This funding is considered a component of ALE’s Series A fundraising. ALE is also actively engaging in discussions with investors that invest both equity and debt into energy storage solutions in order to accelerate its mission.

Other CEC program awardees include ChargePoint, Zimeno, and Wiggins Lift.

Learn more about Cleantech, Manufacturing, and other key industries in San Diego

ALE is hiring! Job board here

What the National Defense Authorization Act means for San Diego

For the last 62 years, Congress has passed the National Defense Authorization Act (NDAA) which authorizes the United States military’s spending for the fiscal year ahead.

Released December 2022, the 2023 NDAA contains important provisions for the defense community nationwide including a 4.6 percent pay raise for military servicemembers and the Department of Defense (DOD) civilian workforce. It also provides greater opportunity for the DOD to increase affordable housing options, particularly in high-cost areas, by increasing the basic allowance for housing. The NDAA includes a cumulative $20 billion cushion to address the effects of inflation on military families, construction, operations, and procurement.

Specific to the San Diego region, this agreement delivers critical dollars for military construction and readiness including:

  • $94.8 million for military construction at Marine Corps Recruit Depot San Diego
  • $151.3 million for military construction at Naval Base San Diego
    • $9 million for military construction of the Floating Dry Dock Mooring Facility at Naval Base San Diego
    • $15.5 million for Pier 6 Replacement at Naval Base San Diego
  • $70 million for water and wastewater infrastructure in San Diego County

In addition, the FY23 NDAA also allocates $32.6 billion for Navy shipbuilding, including the procurement of 11 battle force ships. Local ship repair companies BAE Systems and General Dynamics NASSCO, which collectively employ more than 4,000, stand to benefit greatly, as San Diego is homeport to 24 percent of all Navy vessels.

Throughout the COVID-19 pandemic and challenging economic times, San Diego’s defense industry remained a pillar of our economy—accounting for a quarter of the region’s GRP. The San Diego Military Advisory Council’s (SDMAC) recent Military Economic Impact Report (MEIR) reports that in 2022, the defense sector supported approximately 360,200 jobs (23 percent of total jobs) in San Diego.

The military is woven into the fabric of San Diego’s economy, supporting thriving families and job growth for generations past and future.

learn more in our military Industry Profile