WTCSD’s Q4 Global Brief: Enhancing San Diego’s global identity

Each month, World Trade Center San Diego delivers the latest global news and updates straight to your inbox.

In Q4 2023, here’s what you need to know about San Diego’s global trade, investment, and engagement. ➝ Get WTCSD’s Global Brief each quarter.

Mayor Todd Gloria leads trade mission to South Korea

To strengthen business relationships and grow quality jobs in San Diego, Mayor Todd Gloria, SANDAG and County Board of Supervisors Chairwoman Nora Vargas, and WTCSD led a binational trade mission to South Korea. With the U.S. government incentivizing the reshoring of supply chains and our regions’ complementary strengths in the life sciences, semiconductor, clean energy, and biotechnology sectors, South Korea is a critical global market and natural partner for San Diego companies expanding globally.
➝ Learn Why Korea

Reflections on our trade mission by Dr. Nikia Clarke

WTCSD’s 30 trade mission delegates showcased major regional development projects for foreign investors, toured Qualcomm and Illumina’s Korea offices, and explored opportunities to better connect our regions through travel and government partnerships while in South Korea. Most importantly, WTCSD’s Executive Director Dr. Nikia Clarke writes, “our binational region—with San Diego’s innovation ecosystem, Imperial Valley’s clean energy leadership, and Tijuana’s advanced manufacturing prowess—demonstrated its ability to compete like never before.”
➝Read the Recap

WTCSD in 2023: National recognition, export growth, and global connections

WTCSD cultivates a pipeline of export-ready firms, maximizes foreign direct investment opportunities, and enhances San Diego’s global identity. From winning the President’s “E” Award for growing regional exports through Export SBDC and MetroConnect to leading a Mayoral trade mission to South Korea, see how we supported 32 company projects with and through our partners in 2023.
➝Read our Annual Report

San Diego News

Events

Grow your company in san diego ↓

World Trade Center San Diego works directly with companies—free of charge—to help them expand internationally and grow in San Diego.

  • Export Specialty Center: For small companies interested in learning about exporting and international growth.
  • MetroConnect: For small and medium-sized companies ready to export and grow internationally.

➝ Get WTCSD’s Global Brief delivered straight to your inbox.


You might also like:

For COVID-19 recovery resources and information: Visit this page, or see how we can help your company free of charge.

WTCSD’s Q3 Global Brief: Growing exporters, STEP grants, and more.

Each month, World Trade Center San Diego delivers the latest global news and updates straight to your inbox, sponsored by Lufthansa Group.

In Q3 2023, here’s what you need to know about San Diego’s global trade, investment, and engagement. ➝ Get WTCSD’s Global Brief each quarter.

Apply by Sept. 20: Grow your global sales with MetroConnect

WTCSD’s MetroConnect export accelerator program equips cohorts of 15 San Diego companies with the resources and network to increase international sales. Made possible through a grant from Booz Allen Hamilton, Deloitte, and JPMorgan Chase & Co., participating companies receive an export grant, executive workshops, 40+ mentorship hours from top business leaders, and the opportunity to win an additional $25,000 Grand Prize.
➝ Learn More and Apply

MetroConnect Spotlight: Novo Brazil Brewing

Chula Vista-based Novo Brazil Brewing applied for MetroConnect to grow its beer and kombucha exports, and brand around the world. Thanks to the program’s executive workshops and expansive business network, Novo forged deeper connections with the San Diego International Airport and will continue to increase sales in Europe and Japan.
➝ Read More

MetroConnect Spotlight: Solecta

Oceanside-based Solecta applied for MetroConnect to tap into new global markets and increase revenue opportunities around its membrane separation technologies. Through MetroConnect’s extensive network and resources, including STEP grant consulting, Solecta has expanded its European workforce and increased its global revenue and brand recognition.
➝ Read More

San Diego News

Events

Grow your company in san diego ↓

World Trade Center San Diego works directly with companies—free of charge—to help them expand internationally and grow in San Diego.

  • Export Specialty Center: For small companies interested in learning about exporting and international growth.
  • MetroConnect: For small and medium-sized companies ready to export and grow internationally.

➝ Get WTCSD’s Global Brief delivered straight to your inbox.


You might also like:

For COVID-19 recovery resources and information: Visit this page, or see how we can help your company free of charge.

MetroConnect Spotlight: Solecta

World Trade Center San Diego (WTCSD) works directly with companies free of charge to help them expand internationally and grow in San Diego, supported by San Diego Regional EDC’s nearly 200 private company and public agency investors. Since 2015, WTCSD’s MetroConnect export accelerator has assisted 95 San Diego companies in turning $890,000 in export grants into $97 million in new international sales, 543 new international contracts, and 32 new offices around the world.

We sat down with Melinda Burn, vice president of strategic marketing for MetroConnect VI finalist Solecta, to discuss the company’s membrane separation technologies and recent international growth through its time in MetroConnect.

Tell us about Solecta and its mission.

Solecta Inc., based in Oceanside, California, is a leader in membrane separation technologies with a unique go-to-market strategy focused on rapid customer-centric innovation, deep domain process expertise, and value delivery. With our proprietary membrane and element design and manufacturing capabilities, we develop and deploy novel and critical separation products and technologies that help our clients optimize yield, improve purification, and reduce water and energy usage.

Why did you apply to be in MetroConnect?

Solecta applied to be in MetroConnect to leverage the program’s resources and expertise in international trade to enable global expansion, tap into new markets, and increase revenue opportunities. Through the program, we hoped to establish valuable networking connections and gain insights into navigating the complexities of international export compliance and regulations.

How did MetroConnect help your company?

MetroConnect helped Solecta by providing grants that assisted with increasing and improving digital marketing activities and advancing our global commercial go-to-market strategy. In addition, through MetroConnect and its partners, we were able to apply for and be awarded a grant from the California State Trade Expansion Program (STEP). Since joining the MetroConnect program, Solecta has grown its international presence, resulting in increased revenue and brand recognition. We have expanded our workforce in Europe, allowing us to better serve our clients in the region.

What is on the horizon for Solecta’s international growth?

Through MetroConnect’s extensive network and resources, such as the STEP grant, we have been able to reach prospective clients in new regions and navigate the complexities of the global regulatory landscapes to enter new geographic markets. Our ultimate goal is to create more connections and grow our strategic partnerships in various regions through the MetroConnect network to enable the expansion of our international business and grow our manufacturing and R&D footprint in the greater San Diego area. The comprehensive resources provided by the MetroConnect program will help us deliver even more value to our clients as a top industry leader.

What advice would you give to companies interested in growing internationally and participating in MetroConnect?

To successfully expand globally, a company must conduct thorough market research to comprehend the target markets, cultural nuances and competitive landscape. Developing a solid market entry strategy that considers local regulations, distribution channels and customer preferences is essential. Moreover, utilizing established networks like MetroConnect can provide valuable resources, connections, and insights to ensure successful expansion efforts.


Your turn: Grow your international sales with MetroConnect, too!

Like Solecta, apply to join MetroConnect VII, and receive an export grant, expert advising, workshops, regional mentors, and more.

APPLY NOW →

The application takes approximately 30 minutes to complete.

PlusLearn how five cohorts of 80 MetroConnect alumni, including Dr. Bronner’s, Blue Sky Network, EDDY Pump, and White Labs, leveraged the program to drive 63 percent average export growth and 40 percent average revenue growth.

MetroConnect Spotlight: Novo Brazil Brewing

World Trade Center San Diego (WTCSD) works directly with companies free of charge to help them expand internationally and grow in San Diego, supported by San Diego Regional EDC’s nearly 200 private company and public agency investors. Since 2015, WTCSD’s MetroConnect export accelerator has assisted 95 San Diego companies in turning $890,000 in export grants into $97 million in new international sales, 543 new international contracts, and 32 new offices around the world.

We sat down with Tiago Carneiro, owner and founder of MetroConnect VI finalist Novo Brazil Brewing, to discuss the company’s Brazilian-inspired beverages and its recent international growth through its time in MetroConnect.

Tell us about Novo Brazil Brewing and its mission.

Novo Brazil Brewing is an international, award-winning beverage company based in Chula Vista, California. Our company thrives on producing high quality beer, seltzers, spritz and kombuchas with exotic flavors, which are all represented in our brand’s colorful packages. Our main production facility is located in Eastlake, Chula Vista, and includes a taproom to serve the community. In addition to the wholesale part of our business, Novo Brazil Brewing has opened four taprooms and restaurants in San Diego County.

Why did you apply to be in MetroConnect?

We applied to be in the MetroConnect program for a few reasons:

  • To develop our export program: Logistics, international regulations, compliance, networking, etc.
  • To grow our business network in San Diego
  • To grow our brand exposure domestically and internationally

How did MetroConnect help your company?

The main benefit we experienced joining MetroConnect was definitely access to San Diego’s expansive business network through EDC’s staff. A few outcomes of this partnership included sponsorships and events, deeper connections with City of Chula Vista and SDG&E, and introductions to freight forwarder companies, San Diego Airport’s Terminal 1 concessions groups, and the San Diego Convention Center.

Additionally, the program’s executive workshops always provided our team with essential information for doing business internationally, and put us in direct contact with experienced mentors.

Finally, for quite a while, we were not sure how to best utilize the program’s $5,000 export grant—and we ended up using it to lower the high shipping costs for our distributors in Europe.

What is on the horizon for Novo Brazil Brewing’s international growth?

MetroConnect made us realize that exporting is a great source of business and income for our company. We already have an established sales in Europe and Japan, and the goal now is to increase volume. We are positive that our beverages now being shelf stable will open more doors for export expansion, and we want to take advantage of this.

What advice would you give to companies interested in growing internationally and participating in MetroConnect?

It is essential to fully understand your products, your processes, and your business goals before growing internationally. Having a strong presence and an established brand in your local market are key for targeting international markets.


Your turn: Grow your international sales with MetroConnect, too!

Like Novo Brazil Brewing, apply to join MetroConnect VII, and receive an export grant, expert advising, workshops, regional mentors, and more.

APPLY NOW →

The application takes approximately 30 minutes to complete.

PlusLearn how five cohorts of 80 MetroConnect alumni, including Dr. Bronner’s, Blue Sky Network, EDDY Pump, and White Labs, leveraged the program to drive 63 percent average export growth and 40 percent average revenue growth.

Access Trax wins $25K MetroConnect VI export grand prize

World Trade Center San Diego and 200+ voting audience award $25K for international expansion

World Trade Center San Diego (WTCSD) named Access Trax, which provides ADA compliant portable access mats for outdoor accessibility, as the winner of the MetroConnect export accelerator program, now in its sixth year. Made possible through a grant from JPMorgan Chase & Co. and Procopio, Access Trax will use the $25,000 award to expand its presence in markets such as Canada and Australia.

With more than 75 million people around the world using a wheelchair on a daily basis, Access Trax’ portable, foldable mats create pathways to access outdoor terrain like sand, grass, gravel, and snow that is otherwise impossible to navigate.

“Access Trax is the perfect reflection of San Diego’s life-changing innovation, leveraging our region’s excellence in manufacturing and lifestyle to help drive accessibility around the globe,” said Lucas Coleman, WTCSD Director. “The company’s results from MetroConnect’s sixth cohort are impressive. Whether it’s fine-tuning the go-to-market strategy in target markets such as Canada or alleviating critical language translation challenges, working to connect small and medium-sized businesses to international markets builds greater resilience here at home.”

The female-founded small business Access Trax beat out three other finalists in MetroConnect VI, Novo Brazil Brewing, Nano PharmaSolutions, and Solecta. The grand prize-winning company was decided via real-time audience vote during the Grand Prize PitchFest event May 11 at UC San Diego Park & Market. Prior to this, a committee of senior international business leaders in San Diego helped the WTCSD team nominate these top performers, out of the initial 15-company cohort.

“The MetroConnect program was instrumental in helping us lay the foundation for our strategic international growth. Access Trax is thrilled to earn the top vote of the audience and judges and we look forward to using the $25K towards local job creation and continued export growth for an even bigger impact,” said Kelly Twichel, CEO of Access Trax, the MetroConnect VI Grand Prize winner.

ABOUT THE PROGRAM

In its first six years, MetroConnect has helped 95 local, small and mid-sized businesses generate a net increase of $97 million in international sales, 522 international contracts, and 32 overseas facilities. This international growth has coincided with 319 new hires here in the San Diego region.

Each cohort year, WTCSD selects 15 export-ready small businesses to receive $5,000 export grants, access to executive workshops, translation software, and a chance to win a $25,000 grand prize to aid in further international market expansion. Applications for year seven of the MetroConnect program are now open through July 14, 2023. Interested small- and medium-sized companies that are looking to pursue international sales as a near-term priority or already exporting its goods or services may apply here.

GLOBAL CONNECTION TO BOOST RESILIENCE

Since the COVID-19 pandemic, the national rhetoric around global trade has shifted. According to The World Bank, countries that trade internationally enjoy more economic growth, are more innovative and productive, and can provide more opportunities to citizens. San Diego is no exception—regional small businesses that export tend to have a larger and more diversified customer base, pick up best practices from global competitors, build up economies of scale, and ultimately pay their employees more. Access to international customers and markets is essential in helping San Diego’s business community recover after the COVID-19 pandemic, as small businesses employ 60 percent of San Diegans.

“For nearly a decade now, JPMorgan Chase and MetroConnect have teamed up to help San Diego businesses push the boundaries of innovation and growth,” said Aaron Ryan, Managing Director for San Diego Middle Market Banking at JPMorgan Chase. “San Diego is one of the most resilient economies in the U.S., and we keep seeing how businesses here are primed to realize their full potential across the globe.”

WTCSD hosted its MetroConnect Grand Prize PitchFest on May 11, with remarks by Nikia Clarke, Executive Director, WTCSD; Kevin Cox, President, Electra Bicycle Company; Danny Fitzgerald, Regional Director, San Diego & Imperial SBDC Network; and program underwriter Aaron Ryan, Managing Director for San Diego Middle Market Banking, JPMorgan Chase.

WTCSD has year-round, non-exclusive international opportunities that help companies break expand internationally, such as the Export SBDC and strategy for global engagement.

Learn more about WTCSD

WTCSD’s Q4 Global Brief: Dutch trade mission, global growth, and more

Each month, World Trade Center San Diego delivers the latest global news and updates straight to your inbox, sponsored by Lufthansa Group.

In Q4 2022, here’s what you need to know about San Diego’s global trade, investment, and engagement. ➝ Get WTCSD’s Global Brief each quarter.

Mayor Todd Gloria leads first trade mission to the Netherlands

To foster vital global economic partnerships, San Diego Mayor Todd Gloria and World Trade Center San Diego (WTCSD) led a delegation of 29 senior San Diego leaders on a trade mission to the Netherlands. Over three days in Amsterdam, The Hague, Rotterdam, Eindhoven, and Leiden, the delegation celebrated the unveiling of Qualcomm’s new AI Research Lab, toured ASML’s headquarters, and bolstered public-private relationships with Dutch partners at a dozen other meetings and events.
➝ Read the WTCSD Director’s Reflections

MetroConnect companies pitch for Dutch investment

San Diego-based, BIPOC-owned small businesses Trabus Technologies and Nano PharmaSolutions joined WTCSD’s trade mission to establish business relationships and pursue investment at the Netherlands’ Port of Rotterdam and Leiden Bio Science Park. San Diego small businesses employ more than 60 percent of the regional workforce; with the right partners and investment, small companies that solve important problems become resilient, large employers.
➝ Read More

Learn how to grow your international sales

San Diego companies: Join WTCSD, MetroConnect exporters, and international business partners on Tuesday, November 15 to learn about the resources available to access international customers. Network with Dutch, Hong Kong, and U.S. Commercial Service representatives to grow your exports through programs like WTCSD’s MetroConnect accelerator.
➝ Register Now

San Diego News

Events

Grow your company in san diego ↓

World Trade Center San Diego works directly with companies—free of charge—to help them expand internationally and grow in San Diego.

  • Export Specialty Center: For small companies interested in learning about exporting and international growth.
  • MetroConnect: For small and medium-sized companies ready to export and grow internationally.

➝ Get WTCSD’s Global Brief delivered straight to your inbox.


You might also like:

For COVID-19 recovery resources and information: Visit this page, or see how we can help your company free of charge.

Reflections on our trade mission by WTCSD’s director

Thriving Cities Trade Mission to the Netherlands

Two weeks have passed since our return from the Netherlands Trade Mission, and I continue to think back on how effectively public and private sector forces work together to develop the infrastructure for trains, busses, bicycles, cars, and even canal boats to coexist in harmony. 

After three years of pandemic-related travel limitations, it was refreshing and inspiring to hit the road again, this time with San Diego Mayor Todd Gloria and 29 of our region’s most influential and collaborative business, academic, political, and economic leaders. This delegation carried the San Diego banner in one of the world’s leading metros for innovation and circular urban development—the Netherlands—a country engineered out of the sea. 

Learn why the netherlands → 

We kicked off the mission by hosting the Thriving Cities Mayoral Forum, where we explored the leading role that cities play in driving circular/sustainable development with insight from Mayor Gloria, Amsterdam Mayor Halsema, and other innovation leaders from both regions.

We visited Qualcomm’s largest AI research hub outside of San Diego to celebrate its expansion, and learn about its partnership with the University of Amsterdam, QUVA, which supports a pipeline of engineering talent.  

Joined by SANDAG Chair Catherine Blakespear and leadership at San Diego’s higher education institutions, we visited TNO, the premier applied research organization of the Dutch government to see its newest tool in action—a ‘digital twin’ of a region that overlays conditions for traffic, energy usage, pollution, and more, with the option to toggle different variables to see how the conditions interact with each other.  

Our delegation then headed to ‘the smartest kilometer in Europe’ to visit Philips and ASML, the largest medical systems and technology companies in the Netherlands, respectively, that both have existing and growing operations in San Diego. 

We also brought together three Commissioners and the CEO of the Port of San Diego in the Port of Rotterdam to learn about circular and efficient operations at Europe’s busiest port and share the exciting developments we have underway on our beautiful waterfront. 

And perhaps one of the most inspiring moments of our trade mission happened on our last day, when WTCSD’s MetroConnect companies Trabus Technologies and Nano PharmaSolutions pitched to Port of Rotterdam and Leiden Bio Science Park leaders, respectively, for foreign investment. 

As we settle back into life in San Diego, our delegation brings home a fresh perspective on the ways we can address challenges in critical areas such as transportation and urban development. We see more clearly than ever the value of closer collaboration between the public sector, academia, and private business. In the coming years, we hope to see engineering solutions and transformative technologies like TNO’s Digital Twin being used to aid decision-making in large public works, and large multinationals like ASML and Philips successfully growing their operations in the region. 

Most of all, we look forward to the meaningful relationships and connections built through the mission and the collaboration that will lead to smarter, stronger, more inclusive development for all, right here in San Diego.  

The trade mission is organized by WTCSD, an affiliate of the San Diego Regional EDC, with assistance and support provided by the Consulate of the Netherlands, and sponsorship by ASML, Lufthansa, and Qualcomm Technologies.

Dankjewel,

Lucas Coleman
Lucas Coleman

Director, World Trade Center San Diego

Read EDC’s Monthly Report

San Diego small businesses pitch for Dutch investment as part of mayoral trade mission

Trabus Technologies and Nano PharmaSolutions join delegation to Netherlands to drive local growth

This week, as part of Mayor Todd Gloria’s trade mission to the Netherlands, coordinated by World Trade Center San Diego (WTCSD), an affiliate of EDC, San Diego small businesses pitched their technology solutions to potential international partners and investors. Trabus Technologies (TRABUS) and Nano PharmaSolutions, both San Diego-based, minority-owned small businesses, joined this three-day trip to establish business relationships, pursue investment, and grow local jobs.

San Diego is the birthplace of many successful large, multinational companies, including Qualcomm who is represented in the delegation as well. However, small businesses—those with fewer than 100 employees—are the backbone of the regional economy and drive regional economic growth and innovation. Small businesses employ more than 60 percent of San Diego County’s workforce, nearly double the national average, and represent nearly 98 percent of the region’s firms. Yet small companies face outsize barriers to international expansion.

“Having an economy driven by small, innovative companies has been great for San Diego, and we want to support their expansion into overseas markets so they can stay strong and competitive in their industries,” said San Diego Mayor Todd Gloria. “This trade mission gives us the chance to lay that groundwork for small businesses that face headwinds overseas.”

In order to drive economic resilience, Mayor Todd Gloria and WTCSD have prioritized small businesses as part of the Netherlands trade mission. TRABUS and Nano PharmaSolutions—both innovative, minority-owned small businesses involved in WTCSD’s export accelerator program MetroConnect—pitched to the Port of Rotterdam and investors at the Leiden Bio Science Park respectively:

  • TRABUS and Port of Rotterdam: TRABUS is a service-disabled, veteran- and minority-owned small business providing innovative solutions to the U.S. government and private sector. The 50-person TRABUS team specializes in the development of technology across five major portfolios—wireless technologies, artificial intelligence and data science, maritime transportation, environmental informatics and cybersecurity. To be spotlighted in its pitch to the European port, TRABUS has developed the first AI-based voyage planning software, RippleGo, for the inland waterways. While the SaaS product is currently being tested on U.S. waterways, RippleGo could have tremendous potential to enhance voyage planning and supply chain logistics on EU based waterways for greater economic efficiencies.

 “We are excited about the potential partnerships and opportunities to work with the European maritime industry. The EU has an impressive, interconnected waterway network already. We hope to learn more about their network and offer up some of our technologies that can aid in waterway management and intermodal supply chain logistics,” said Art Salindong, Managing Director, TRABUS.

  • Nano PharmaSolutions (NPS) and Leiden Bio Science Park: A platform technology startup for nanodrug delivery of small molecule drugs, NPS offers improved solubility and convenient dosage form development. Founded in 2019, the company is seeking Seed and early-stage VC investment, with plans to expand into the European market and access increased pharmaceutical customers in the years ahead. NPS plans to co-manufacture clinical trial materials for their customers at Mikart Pharmaceutical, a contract manufacturing organization in Atlanta, GA, beginning Q3 2023. Mikart is a commercial scale oral dosage form company, which can support NanoTransformer™ nano-granulation and downstream dosage form manufacturing and QC activities.

“Not only does our NanoTransformer™ technology expedite drug development at a lower R&D cost, but it helps drugs absorb into the body more quickly and efficiently” said Dr. Kay Olmstead, Founder & CEO, NPS. “This is an incredible opportunity to share our story and build partnerships at the famous Leiden Bio Science Park, and we’re excited about what’s to come.”

With the right partners, small companies that solve important problems—like TRABUS and Nano PharmaSolutions—become big companies that change the world. That has always been San Diego’s story, and it is why we work so hard to open doors for innovators and entrepreneurs both overseas and back at home,” said Nikia Clarke, executive director of WTCSD and SVP, EDC.

This session is one of a dozen meetings and programs on the three-day trade mission to the Netherlands, September 26—29, 2022. See a summary of the trip here and follow along for more: #SDinNL

Learn more on SD and NL

The trade mission is organized by WTCSD, an affiliate of the San Diego Regional EDC, with assistance and support provided by the Consulate of the Netherlands, and sponsorship by ASML, Lufthansa, and Qualcomm Technologies.

 

WTCSD’s Q3 Global Brief: International travel returns, San Diego’s newest exporters, and more

Each month, World Trade Center San Diego delivers the latest global news and updates straight to your inbox, sponsored by Lufthansa Group.

In Q3 2022, here’s what you need to know about San Diego’s global trade, investment, and engagement. ➝ Get WTCSD’s Global Brief each quarter.

MetroConnect VI: Meet the cohort

In February, WTCSD announced the sixth cohort of its MetroConnect program, helping 15 small and medium-sized businesses expand international operations and export pipelines. This year’s cohort spans key regional innovation industries, including techlife sciences, and consumer goods, highlighting San Diego’s continued global growth and diverse innovation economy.

➝ Meet the Companies

Spotlight: Lufthansa Group keeps San Diego going global

A long-time partner, Lufthansa Group continues to work collaboratively with WTCSD and the San Diego Regional Airport Authority to offer a trusted gateway from the San Diego region into Western Europe. Lufthansa’s new nonstop flight to Munich, among other efforts, is helping San Diego return to international travel and expand global connectivity—including WTCSD’s upcoming trade mission to the Netherlands.

➝ Read More

Real Dog Box launches local shopping partnership program

Meet Real Dog Box, a San Diego startup and MetroConnect VI company dedicated to creating single-ingredient treats that enhance dogs’ lives and health. Via nine local partnerships, Real Dog Box’s new Pawsport program helps San Diegans support dog-friendly businesses and win big.

➝ Read More

San Diego News

Events

Grow your company in san diego↓

World Trade Center San Diego works directly with companies—free of charge—to help them expand internationally and grow in San Diego.

  • Export Specialty Center: For small companies interested in learning about exporting and international growth.
  • MetroConnect: For small and medium-sized companies ready to export and grow internationally.

Plus: Get WTCSD’s Global Brief, monthly global news and updates delivered straight to your inbox.


You might also like:

For COVID-19 recovery resources and information: Visit this page, or see how we can help your company free of charge.

MetroConnect VI: Meet the Consumer Goods companies

This February alongside San Diego Councilmember Raul Campillo and program underwriters JPMorgan Chase & Co. and Procopio, World Trade Center San Diego (WTCSD) welcomed the sixth cohort of San Diego companies to its MetroConnect export accelerator.

Since the program’s debut in 2015, the 80 small- and medium-sized (SMEs) companies in MetroConnect have collectively added 269 new regional jobs, signed more than 543 new contracts, and set up 22 new overseas facilities. On average, cohort companies grow their exports by an average 63 percent and revenues by 40 percent as part of the program. Notable alumni include Blue Sky Network, Aira (acquired by Blue Diego Investment Group), Scientist.com, Modern Times, Dr. Bronner’s, Cypher Genomics (acquired by Human Longevity Inc.), Planck Aerosystems, Bitchin’ Sauce, White Labs, and dozens more.

Now, WTCSD is pleased to welcome the newest group of MetroConnect companies representing the diversity of San Diego’s innovation economy. Below, meet the Consumer Goods companies:

Access Trax

  • Location: La Mesa, CA
  • About: Access Trax is a women-owned social impact business on a mission to make the outdoors accessible for all. The company empowers people of all physical abilities to easily access outdoor terrain such as sand at the beach with their ADA compliant portable access mats.
  • Hopes for program: Create strategic export plan, glean insight on export logistics, identify international buyers

Critter Technology

  • Location: San Diego, CA
  • About: Critter Technology specializes in the development, manufacture, and commercialization of specialized coatings with unique functionality. Its marquee product AntCant is an easy to apply coating that produces a surface that ants and potentially other insects cannot adhere to and gain traction.
  • Hopes for program: Navigate international liability insurance, understand tax law in foreign markets and how to export goods classified as hazardous materials

Golden Coast Mead

  • Location: Oceanside, CA
  • About: As the first meadery in Southern California, the company leads the reawakening of Fermented Honey Libations. Golden Coast Mead has helped launch over 20 different meaderies, including ones in Africa and Jamaica, to aid in remote communities’ ability to create jobs and economies.
  • Hopes for program: Find effective channel partners

Real Dog Box

  • Location: National City, CA
  • About: Real Dog Box complements any diet and any budget and teaches pet owners how to incorporate fresh food into their dog’s lifestyle. A few dollars a day spent on real food can prevent six out of the 10 most common dog vet visits – that’s why the company makes and delivers a monthly box of fresh dog treats and chews to prevent food-related illnesses.
  • Hopes for program: Form relationships with partners in target markets

Shop My Porch

  • Location: Poway, CA
  • About: Shop My Porch is a social shopping platform – including a mobile app, website, and series of social media groups – that matches home-based artisans with people looking for home crafted goods on a hyperlocal basis. The Shop My Porch platform not only allows makers to post goods for pickup, home delivery, or shipping but also allows shoppers to request custom products.
  • Hopes for program: Understand tax law in foreign markets, language translation, develop an action for target markets

Target markets for the MetroConnect VI cohort

The map below outlines countries that the sixth cohort is pursuing through their export strategy.

Next up for MetroConnect VI

The cohort will gain access to a suite of resources to support expansion into international markets, including executive workshops, flight discounts, language translation, and up to $30,000 in grant funding.

“Programs like MetroConnect help ensure the world knows just what San Diego is made of—innovative, high-impact products and services across a wide range of industries,” said San Diego City Councilmember Raul Campillo. “I’m proud to support and welcome WTCSD’s new cohort, and look forward to seeing the companies’ impact on a global scale.”

Interested in growing your business internationally?

World Trade Center San Diego works directly with companies – free of charge – to help them expand internationally and grow in San Diego. Whether your small company is interested in learning about exporting and international growth, or your SME is ready to export and grow internationally, WTCSD is here to help.

Ready to get involved? Click here to receive our quarterly Global Brief Newsletter, delivered straight to your inbox.