Masters of Change – a preview of San Diego: Life. Changing. with Bill Walton

We’re taking San Diego’s story into our own hands and launching San Diego: Life. Changing.: a campaign celebrating the smart and innovative companies and people that call San Diego home.

Before we go live at the Padres Game on September 19, we wanted to show the San Diego community what we’ve been up to. Cue: the Masters of Change event, August 10.

This was a night of good local food and drinks, a sneak peek of the campaign and remarks from San Diego’s number one pitchman himself, Bill Walton. We even mingled with San Diego’s very own celebrity chef, Brian Malarkey.

Special thanks to the folks at Alexandria Real Estate for throwing us the party of the century.

Look how much fun we had:

And it’s only the beginning…

Guide to the Good Life in SD

Discover San Diego: Life. Changing. with this pocket guide full of interesting SD facts and a map illustration of the coolest companies in town!

This is the first official ‘tool’ – debuted last night – from EDC’s San Diego: Life. Changing. Campaign.

Introducing San Diego: Life. Changing.

The world is changing – for better and for worse. In San Diego, we know we can change it for the better and enjoy life in the process.

It’s time we took our story into our hands. We’re not Silicon Valley. We’re not Los Angeles. And we’re not Denver, Austin or New York. We’re San Diego…and there’s never been a better time to own our story.

Introducing San Diego: Life. Changing.: a campaign about real people who have chosen San Diego and have changed the world and upgraded their lives along the way. This is #SDLifeChanging. See the details at SanDiegoLifeChanging.org.

San Diego: Life. Changing. from San Diego on Vimeo.