From one global gateway to another: Reflections on our 2024 trade mission to Singapore

San Diego to Singapore 2024

As we depart Singapore on the heels of World Trade Center San Diego’s seventh international trade mission, it is with a tremendous amount of gratitude for the broad coalition of San Diego leadership that joins us year after year all over the globe to deepen existing partnerships, explore new opportunities, and enthusiastically showcase the breadth and depth of the region’s economy.

Led this year by Congressman Scott Peters—his fourth time at the helm for WTCSD—the 2024 delegation included leadership from the Port, Airport and City of San Diego, UC San Diego and San Diego State University, large global employers like Qualcomm, Illumina, Cubic, ResMed, Austal, and Mitsubishi Electric, as well as small, high-growth innovators like Biolinq and Visaic, tourism powerhouses like the San Diego Zoo Wildlife Alliance, and ecosystem partners from across the binational region like Connect, the Chamber, the Tourism Authority, Tijuana EDC, and the Prebys Foundation.

This year we headed for another innovative, binational region by the sea, which is also the world’s premier gateway to Asia: Singapore. In a moment for the global economy characterized by geopolitical uncertainty, rapidly shifting supply chains in advanced industries, and climate action and energy transition, this city state of only six million people is partnering with industry to create solutions for today’s challenges.

  • Despite being a high-cost destination with limited land and natural resources, advanced manufacturing makes up 20 percent of Singapore’s GDP—almost double San Diego’s numbers—due to world-class vertical manufacturing facilities co-designed by the government and companies including San Diego firms Illumina and ResMed.
  • Nearly 400,000 people cross into Singapore from Malaysia to work every day—almost double the volume of our busy border with Tijuana—and the border authority is piloting new, fully automated clearance technology to increase efficiency as well as partnering with Malaysia on a new rapid transit system that will open in 2026.
  • From rooftop greenery and food production, water desalination and underground cooling systems, to engineering the bayfront to naturally protect the city from future sea level rise, Singapore’s intentional regional planning efforts have created a city that is simultaneously one of the densest in the world as well as one of the smartest and one of the greenest.

Our goals for these trade missions are threefold:

    1. To facilitate transactional wins that bring jobs and investment to San Diego.
    1. To enable best practice sharing to help us address our biggest regional challenges.
    1. To share San Diego’s innovation story in a market that matters for our economic future.

Over a whirlwind three days filled with more than 15 meetings and events, our delegation hit all of these goals and then some.

Jobs and investment:

  • We held our Spotlight on San Diego event, in which 70 Singaporean investors and business leaders interested in investing in California heard from our delegates about big projects and opportunities in both San Diego and Tijuana in life sciences, strategic technology, and SDSU’s innovation district.
  • Small, high-growth San Diego companies pitched to Singapore’s institutional investment firm that funds innovation worldwide.
  • Port of San Diego called on a number of shipping companies in order to attract more liner service to San Diego.
  • MELIC Ventures—the venture arm of Mitsubishi Electric—established a proof-of-concept agreement with a maritime drone company. 

Partnerships:

  • San Diego Zoo Wildlife Alliance and Singapore’s Mandai Wildlife Group exchanged knowledge on strategic planning and critical global wildlife conservation, all financed by visitor income.
  • The Port authorities of San Diego and Singapore began discussions on an MOU focused on green and sustainable shipping corridors.
  • The City of San Diego explored housing policy and infrastructure with the Centre for Liveable Cities, Singapore’s Ministry of National Development, and the developer firms that partner together to house every Singaporean.
  • UC San Diego and National University Singapore deepened a recent MOU on digital health, artificial intelligence, and entrepreneurship with plans to establish a soft landing exchange for entrepreneurs.

Global identity:

  • We met with Singaporean leadership from the Deputy Prime Minister, the Economic Development Board, Enterprise Singapore, A*Star and dozens of others in order to share what makes San Diego so special.
  • Companies with big Singapore operations—like Illumina, ResMed, and Qualcomm—shared their successes and reminded our hosts that they represent San Diego technology and innovation.
  • Our final reception—held at the residence of the U.S. Ambassador per WTCSD trade mission tradition—brought together 100 partners and stakeholders from across the region to cement bonds and celebrate a productive and successful week.

As is always the case with our trade missions, the nonstop few days in the market get most of the attention. However, the bulk of the work happens in the months before—when the WTCSD team works diligently with and through so many of you to identify opportunities and priorities—and even more importantly in those that follow—when deals get inked, investments and expansions are confirmed, and partnerships deepen.

So, as we return home to San Diego—where the sun is shining and the Padres are in the playoffs—we thank our delegates again for taking the time from very busy calendars to travel with us and represent San Diego. And we also invite all of you to watch this space closely in the weeks and months ahead, because we are just getting started.

Nikia Clarke
Nikia Clarke

Senior Vice President; Executive Director, World Trade Center San Diego

Rep. Peters, WTCSD to lead Singapore trade mission to strengthen economic ties in Asia

WORLD TRADE CENTER SAN DIEGO CONVENES REGIONAL LEADERS TO HELP BUSINESSES IN SAN DIEGO MEGA-REGION EXPAND GLOBALLY, CREATE LOCAL JOBS

In order to foster vital global economic partnerships, Congressman Scott Peters, San Diego Councilmember Raul Campillo, and World Trade Center San Diego (WTCSD), the international arm of San Diego Regional Economic Development Corporation (EDC), are leading the 2024 trade delegation to Singapore. During the September 30—October 4 trade mission, business and civic leaders will promote the region’s key industries and seek to establish and strengthen business relationships across biotechnology, medical devices, advanced manufacturing, and urban infrastructure.

A generational shift in U.S. industrial strategy aimed at reducing reliance on China, coupled with federal legislation like the Chips and Science and Infrastructure Investment and Jobs Acts, position Singapore as a natural partner in advanced industries. As national governments continue to incentivize the reshoring and nearshoring of activities, gateway regions like Singapore-Malaysia in Asia and San Diego-Tijuana in the Americas are perfectly positioned to take advantage of these global shifts.                                                    

“Singapore’s strategic position and expertise in innovation industries make it an ideal partner for our San Diego-Tijuana binational region,” said Congressman Scott Peters. “This trip with World Trade Center San Diego will help strengthen our global brand, drive investment, and bolster the resilience of our local businesses.”

Home to the world’s busiest transshipment port and border crossing, Singapore is a highly developed center for global trade and a hub for U.S. companies conducting business in Asia. Situated in one of the most strategically important locations on the planet, the city-state boasts a free and business-friendly economy with low corruption, low tax rates, a skilled workforce, and world-class infrastructure.

As the U.S. strengthens its alliances in Southeast Asia, San Diego finds in Singapore an economy with shared expertise in knowledge-intensive industries, including artificial intelligence, medical device manufacturing, and information communications technology. Singapore boasts satellite operations for some of San Diego’s premier innovators including Qualcomm, ResMed, and Illumina. Further, Singapore has poured $12.8 billion in FDI into the U.S. since 2019 in industries such as manufacturing, information communications technology, and energy. The U.S. has matched that amount, investing $12.5 billion during the same time period. Looking closer, Singapore is the #10 country investing venture capital into San Diego by deal count, just behind Denmark and India (2014—2020), primarily in the medical equipment and technology industries. Singapore also shares in San Diego’s binational identity, with Singapore-Johor seeing nearly 1.6x the number of border crossings per day compared to San Diego-Tijuana’s border (450,000 and 283,000, respectively).

“Guided by data and shifting geopolitics, each year WTCSD leads a trade mission to a strategic international metro. For 2024, Singapore was a standout choice for our delegation of public-private leaders,” said Nikia Clarke, executive director of World Trade Center San Diego and senior vice president at San Diego Regional EDC. “As gateway regions, Singapore-Malaysia in Asia and San Diego-Tijuana in the Americas will anchor the critical supply chains of the future. We’re here to deepen international ties and maximize our economic impact.”

Over the four-day trade mission across Singapore, San Diego will look to build lasting institutional relationships and attract foreign investment in industries critical to the future.

Agenda items include:

  • The celebration of a recent partnership between UC San Diego and National University Singapore, as well the exploration of new opportunities around soft-landing space with Singapore commercial real estate developer CapitaLand
  • Opportunities to showcase San Diego-Tijuana and major regional development projects for foreign investors, including innovation developments by San Diego State University and Alexandria Real Estate Equities, Inc.
  • Local, small- to mid-sized businesses Biolinq and Visaic will pitch to global investment firm Temasek
  • Meetings with Port, Airport, Border, and infrastructure partners to better connect our regions through nonstop air and liner service, as well as sharing energy transition and urban development innovations
  • Government convenings with Deputy Prime Minister of Singapore Gan Kim Yong and other dignitaries
  • Formal meetings and tours of major employers in both regions, including Illumina, ResMed, as well as the Mandai Wildlife Group—a peer of the San Diego Zoo Wildlife Alliance

Delegates will participate in upwards of 15 meetings over the course of the trade mission, sharing best practices and driving business connectivity across many verticals. The two dozen San Diego delegates include representatives from Cubic, Mitsubishi Electric, Qualcomm, San Diego Zoo Wildlife Alliance, and smaller businesses including Visaic and Biolinq. Also in attendance are delegates from key agencies, academic institutions, and civic organizations such as Port of San Diego, San Diego International Airport, UC San Diego, San Diego State University, MiraCosta College, Tijuana EDC, San Diego Tourism Authority, Connect, and others.

“As San Diego’s Economic Development Chair, I have two key goals: creating high-paying jobs and lowering costs for families in our city,” said San Diego City Councilmember Raul Campillo. “International trade and partnerships with businesses in Singapore and elsewhere bring advanced technology, high-skill workers, and robust tourism and investment to our local region. This strengthens our economy and delivers benefits like more affordable products that our citizens will see in their day-to-day lives.”

The trade mission is organized by World Trade Center San Diego, the international team at EDC, with assistance and support provided by the U.S. Embassy in Singapore, and sponsorship by Qualcomm, Ambix Ventures, San Diego Tourism Authority, and the San Diego Zoo Wildlife Alliance.

Learn more about Singapore and San Diego’s connection here, and follow along during the trade mission: #SDinSG. 

WTCSD has previously led trade missions to South Korea, The Netherlands, Germany, the United Kingdom, Japan, Vancouver, and more.

For media queries or other questions, contact:

Bree Burris
Bree Burris

Director, Communications & Community Engagement

EDC, WTCSD host international delegations for Invest in San Diego event

Kicking off this year’s BIO International Conference, San Diego Regional EDC and World Trade Center San Diego (WTCSD) hosted an Invest in San Diego breakfast event together with Boston Consulting Group (BCG) and Biocom. The regional ‘pitch’ event played host to more than 100 attendees representing international delegations including South Korea, Canada, Taiwan, France, and more.

With idyllic views of the harbor and downtown, City of San Diego Mayor Todd Gloria kicked off the program highlighting the Life Sciences industry as a crucial pillar of San Diego’s economy. He underscored the region’s commitment to fostering industry growth through initiatives such as the Life Sciences Industry Accelerator, designed to streamline permitting for Life Sciences projects within San Diego.

EDC SVP and Executive Director of WTCSD Nikia Clarke then presented on San Diego’s competitive advantages:

  • San Diego is a top three Life Sciences market with a robust research and development hub and a growing manufacturing sector. With more than 60,000 total Life Sciences jobs countywide, 33 percent are dedicated to manufacturing.
  • The region boasts more than 80 research and 25 post-secondary institutions. Conferring approximately 17,000 STEM degrees annually, San Diego is growing its degree-holding population at a faster rate than any other California metro.
  • San Diego’s proximity to Mexico provides dynamic cross-border economic opportunities for businesses to access additional skilled talent and Baja California’s manufacturing expertise in medical devices and more.

The event concluded with a panel moderated by Miguel Motto, Vice President, Strategic Operations and San Diego Office Head of Biocom, together with panelists Matt Abernethy of Neurocrine Biosciences, Sarah Boyce of Avidity Biosciences, Alison Budelsky of Eli Lilly, and Jeff Labbadia of Element Biosciences. With representation from Life Sciences companies of all sizes, the panelists shared why they continue to expand in San Diego. Although their individual stories are unique, they all made one thing clear: they invest in San Diego because of its diverse and highly skilled talent pool, collaborative spirit, and unrivaled quality of life.

Interested in investing in San Diego?

EDC and WTCSD work directly with companies—free of charge—to help them grow in San Diego. Contact our team today:

Emily Irion
Emily Irion

Manager, Economic Development

Learn more here

WTCSD’s Q2 Global Brief: San Diego boosts international connectivity

Each quarter, World Trade Center San Diego delivers the latest global news and updates straight to your inbox.

In Q2 2024, here’s what you need to know about San Diego’s global trade, investment, and engagement. ➝ Get WTCSD’s Global Brief each quarter.

California, Gyeonggi Province sign MOU for collaboration

During WTCSD’s trade mission to South Korea last fall, Mayor Todd Gloria delivered a letter from Governor Newsom to Gyeonggi Province’s Governor Kim, inviting him to visit California and sign an MOU between the two regions. In May, Governor Kim did right by the invitation and joined Governor Newsom in Sacramento to sign the MOU that outlines three years of collaboration to foster trade relations, advance climate goals, and promote people-to-people exchanges among academics, entrepreneurs, and innovators alike. The South Korean Governor also expanded on local partnerships and spent a week in San Diego visiting UC San Diego, Illumina, Biocom, as well as Mayor Gloria.
➝ Read More About the Partnership

Samsung Semiconductor expands San Diego footprint

Together with Mayor Todd Gloria and the Chamber, EDC and WTCSD celebrated the opening of Samsung Semiconductor‘s customer engagement office in San Diego. The company currently employs 200 San Diegans with plans for additional growth in its new Del Mar office and beyond. The expansion follows last year’s WTCSD trade mission to South Korea where Mayor Gloria and more than 30 delegates visited Samsung Biologics and other tech giants to strengthen relationships with the strategically important innovation cluster.
➝ Read More

MetroConnect alum Novo Brazil Brewing inks five-year licensing agreement with Padres

Nova Easy Kombucha, renowned for its innovative and flavorful kombucha offerings, has partnered with the San Diego Padres for a brand new City Connect-themed hard kombucha, which is available at multiple locations within Petco Park. The five-year agreement not only enhances the game day experience but also underscores Nova’s commitment to community engagement and growth in San Diego.
➝ Read More

San Diego News

Events

Grow your company in san diego ↓

World Trade Center San Diego works directly with companies—free of charge—to help them expand internationally and grow in San Diego.

  • Export Specialty Center: For small companies interested in learning about exporting and international growth.
  • MetroConnect: For small and medium-sized companies ready to export and grow internationally.

➝ Get WTCSD’s Global Brief delivered straight to your inbox.


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Samsung Semiconductor opens customer engagement office in San Diego

Together with Mayor Todd Gloria, EDC celebrated the opening of Samsung Semiconductor‘s new customer engagement office in San Diego, supporting Southern California customers.

“Samsung Semiconductor’s Memory and Foundry businesses are poised for growth as we innovate and fuel the future of AI, mobile, and automotive,” said Samsung Semiconductor’s U.S. President Jinman Han. “We are expanding in San Diego to better serve our customers in Southern California.”

“Just a few months ago, I led a delegation to South Korea where we visited Samsung’s Biologic offices and other tech giants to strengthen business relationships and to try to grow more quality jobs here at home,” said Mayor Todd Gloria.

“Today, we’re thrilled to see Samsung Semiconductor doubling down on its local tech footprint and making an important and valuable addition to San Diego’s globally connected innovation economy.”

Located in Del Mar, the new San Diego office is home to Memory and Foundry customer engagement teams totaling approximately 20 employees. Both teams support innovations that power AI, mobile, automotive, IoT, the data center, and more.

  • The Memory team partners closely with major local customers to develop and validate memory solutions for mutual end-customers across applications.
  • The Foundry team is responsible for the end-to-end support and engagement with customers in Southern California. This includes identifying the best Foundry technology for Samsung Semiconductor customers’ needs to sustaining production using Samsung’s process technologies ranging from 150nm all the way to 2nm.

Samsung Semiconductor has had offices in San Diego since 2010, with an R&D center focused on SOC, modem systems, RF systems, multimedia, AI, and commercialization. The company employs more than 200 employees in San Diego with plans for additional growth.

About Samsung Semiconductor

Samsung Semiconductor is a world-leading semiconductor company with a wide range of products that power the tools you use every day – including smartphones, electric vehicles, hyperscale data centers, IoT devices, and more. For more information and the latest news, please visit the Samsung Newsroom at semiconductor.samsung.com.

About EDC

San Diego Regional Economic Development Corporation (EDC) is an independently-funded economic development organization that mobilizes business, government, and civic leaders around an inclusive economic development strategy in order to connect data to decision making, maximize regional prosperity, enhance global competitiveness, and position San Diego effectively for investment and talent.

WTCSD’s Q1 Global Brief: Spotlighting San Diego’s global growth

Each month, World Trade Center San Diego delivers the latest global news and updates straight to your inbox.

In Q4 2023, here’s what you need to know about San Diego’s global trade, investment, and engagement. ➝ Get WTCSD’s Global Brief each quarter.

WTCSD unveils MetroConnect VII export accelerator cohort

Together with Mayor Todd Gloria and underwriters Booz Allen Hamilton, Deloitte, and JPMorgan Chase & Co., WTCSD announced the 15 companies named to MetroConnect VII, which helps local, small- and mid-sized businesses build resilience by facilitating increased sales in global markets. From strategic and health technology to consumer goods, the multi-industry cohort will have access to a suite of resources to support expansion into international markets, including up to $30,000 in grant funding.
➝ Meet the Companies

Following trade mission, Dutch TNO establishes first North American office in San Diego

Following its Urban Strategy predictive modeling platform demonstration during WTCSD’s 2022 Netherlands trade mission, the Dutch government’s premier applied science research organization TNO will locate its first North American employee in San Diego. The partnership aims to develop a regional digital twin to inform San Diego’s decisions on land use, infrastructure, transportation, and housing development, complementing the region’s inclusive economic goals.
➝Read More

How MetroConnect VII’s Wearable Sensing is revolutionizing neurological research

Wearable Sensing develops wearable brain activity monitoring sensors using its patented active dry electrode technology to support research needs in real time, including studying brain function, identifying neurological disorders, and investigating effects of treatments on brain activity. As part of the new MetroConnect VII cohort, the Rancho Bernardo-based company aims to launch its technology further onto the global stage and grow its international sales in markets like the Middle East.
➝Read More

San Diego News

Events

Grow your company in san diego ↓

World Trade Center San Diego works directly with companies—free of charge—to help them expand internationally and grow in San Diego.

  • Export Specialty Center: For small companies interested in learning about exporting and international growth.
  • MetroConnect: For small and medium-sized companies ready to export and grow internationally.

➝ Get WTCSD’s Global Brief delivered straight to your inbox.


You might also like:

For COVID-19 recovery resources and information: Visit this page, or see how we can help your company free of charge.

Meet the MetroConnect VII companies!

Add these to your ‘companies to watch’ list

Together with Mayor Todd Gloria and underwriters Booz Allen Hamilton, Deloitte and JPMorgan Chase & Co., World Trade Center San Diego (WTCSD) unveiled the seventh cohort of companies selected to participate in MetroConnect, the region’s comprehensive export assistance program helping local companies accelerate their international growth.

Since the program’s debut in 2015, 95 MetroConnect alumni have collectively added 302 new jobs to the region, signed more than 522 new contracts, and set up 22 new overseas facilities. On average, cohort companies grow their exports by an average 63 percent and revenues by 40 percent as part of the program. Alumni include Novo Brazil Brewing Co., Access Trax, White Labs, Dr. Bronner’s, Bitchin’ Sauce, Scientist.com, Aira (acquired by Blue Diego Investment Group), Cypher Genomics (acquired by Human Longevity Inc.), and many more.

Now, WTCSD is pleased to welcome the newest set of MetroConnect companies representing the diversity of San Diego’s innovation economy.

Meet the MetroConnect VII companies

  1. Aquacycl
  2. Epitope Diagnostics
  3. Fieldsheer
  4. GALT Aerospace
  5. Harland Brewing Company
  6. Health Innovation Products
  7. Lotus Sustainables
  8. Promo Drone
  9. Selk’bag
  10. Sunday Golf
  11. Surf Loch
  12. VECKTA
  13. VeV Scientific
  14. Visaic
  15. Wearable Sensing

Learn about the companies

The MetroConnect program is highly competitive, with just 15 companies selected based on a variety of criteria, including interest in new foreign markets, assessed impact of funds, current international traction and more. Applicants were assessed by a panel of senior level representatives from Biocom, Connect, CMTC, WTCSD and the U.S. Commercial Service.

“Since its launch, the City of San Diego has been a proud supporter of MetroConnect and the nearly 100 businesses it has helped grow internationally,” said San Diego Mayor Todd Gloria. “As Mayor, I’m committed to supporting the small businesses that power San Diego’s economy, and international connectivity is an important tool in building economic resilience.”

Why go global?

Amid economic uncertainty, it is more important than ever to help local SMEs build resilience by facilitating increased sales in global markets.

In 2022 alone, San Diego exported more than $32 billion in goods overseas, as well as billions more in services like software, cybersecurity, engineering and research. SMEs produce 92 percent of those goods—driving home the importance of programs like MetroConnect.

“Booz Allen is proud to support international business connectivity in San Diego through MetroConnect,” said Jennie Brooks, EVP at MetroConnect underwriter Booz Allen Hamilton, and EDC board chair. “The metrics don’t lie—it’s clear global companies are more competitive, efficient and successful. We’re committed to continuing this important work in San Diego’s business community.”

Next up for MetroConnect VII

The cohort will gain access to a suite of resources to support expansion into international markets, including executive workshops, flight discounts, language translation, and up to $30,000 in grant funding.

“2024 is filled with great opportunity for those who are prepared to navigate an uncertain and dynamic environment,” said Nikia Clarke, executive director of WTCSD. “Now with new tracks focused on technology, health and consumer goods, the MetroConnect program will ensure San Diego’s rapidly growing firms are equipped to access global markets, share our region’s life-changing innovation with the world, and create high quality jobs here at home.”

Interested in growing your business internationally?

World Trade Center San Diego works directly with companies – free of charge – to help them expand internationally and grow in San Diego. Whether your small company is interested in learning about exporting and international growth, or your SME is ready to export and grow internationally, WTCSD is here to help.

Ready to get involved? Click here to receive our monthly Global Brief Newsletter, delivered straight to your inbox.

A note on the new year

Dear EDC partners and investors,

Reflecting on our past year at San Diego Regional EDC, I turn to the conversations and moments I’ve been privileged to share with many of you across the San Diego community.

Each month, on a Wednesday morning overlooking the greens at Torrey Pines (or via Zoom screen), more than 60 board members from across San Diego’s industries—life sciences to defense, breweries to sports—have created space to connect, collaborate, partner, and assess our progress toward the region’s Inclusive Growth goals: 20K post-secondary completions annually, 75K newly thriving households, and 50K new quality jobs in small businesses by 2030. We know this is a marathon, not a sprint, and we’re in it for the long haul.

Our Board represents businesses born and grown here, new market entrants, large businesses with global reach, small, family-owned firms, nonprofits, academia, and anchor institutions in between. All of us have one thing in common: a commitment to the future of San Diego.

If we have learned anything about economic development over the years, it’s that we can neither stay the status quo nor stick to our swim lanes. We must work together, in our different ways, to ensure a resilient and competitive San Diego for employers and residents alike. In 2024, here’s how you can lean into this work with us:

  • While every company grapples with its post-pandemic approach to employee retention and return to office, participate in EDC’s study to understand your workforce’s needs
  • Support talent pipeline development and host summer interns in computing, engineering, or business—paid for through grant funding and sourced from San Diego’s Verified Programs
  • Support small businesses through procurement by joining the Anchor Institution Collaborative
  • Endorse the Inclusive Growth goals and adopt strategies to create more quality jobs, skilled talent, and thriving households in San Diego
  • Stay tuned for World Trade Center San Diego’s trade mission to draw regional investment and elevate San Diego’s global identity
  • Join 150 local companies and institutions in investing in EDC’s programs, research, and goals

The steps we take on this journey will be underpinned by EDC’s Research Bureau, market strategy, talent initiatives—and reliant on your investment—to help grow San Diego’s economy.

Join us in this work in 2024.

In gratitude,

Ms. Jennie Brooks
Ms. Jennie Brooks

EDC Board Chair

Executive Vice President

 

Read EDC’s Monthly Report

World Trade Center San Diego’s 2023 Annual Report

World Trade Center San Diego (WTCSD), the international affiliate of San Diego Regional Economic Development Corporation (EDC) and the regional leader on trade and investment, cultivates a pipeline of export-ready firms, maximizes foreign direct investment (FDI) opportunities, and enhances San Diego’s global identity.

In WTCSD’s 2023 Annual Report, see how we helped San Diego companies participate in a globally connected economy to create quality local jobs, and make the San Diego region more prosperous, competitive and resilient.

WTCSD’S CORE PILLARS

  • Exports: Supporting exporters creates quality jobs and builds resiliency in small businesses. WTCSD grows regional exports by facilitating sustainable connections to customers and markets for local firms.
  • Investment: Foreign investment strengthens competitive industry clusters and enables the expansion of local companies. WTCSD assists investing companies and supports international air service expansion.
  • Global Identity: A strong global reputation for innovation makes the region more competitive and connected. WTCSD communicates the impact of global trends on the regional economy and stewards relationships with the markets that matter most for growth.

EXPORTS

Priority: As the region’s Export Specialty Small Business Development Center (SBDC), WTCSD cultivates a pipeline of export-ready firms, and supports these companies in their efforts to grow in international markets.

INVESTMENT

Priority: Maximize foreign investment opportunities for the region by building and institutionalizing linkages with strategic markets abroad, as well as better leveraging local companies, partners, and assets.

  • Following WTCSD’s 2022 Netherlands trade mission, Dutch applied research organization TNO revolutionizing urban development strategy established its first North American office in San Diego.
  • WTCSD refreshed its primary print collateral for foreign investment attraction. The new brochure tracks San Diego’s key industries, FDI data, notable exports, and a regional summary; and soon, top metrics will appear as a digital dashboard on WTCSD’s website. The brochure was printed in English and Korean ahead of WTCSD’s Korea trade mission, and included a Korea-San Diego economic comparison.

GLOBAL IDENTITY

Priority: Enhance the San Diego region’s reputation and visibility to underpin investment retention and attraction efforts, as well as global connectivity goals.

  • Mayor Todd Gloria, SANDAG and County Board of Supervisors Chairwoman Nora Vargas, and WTCSD led 2023’s trade mission to South Korea. The binational delegation of 30 civic, academic, and corporate leaders promoted San Diego’s key industries, established and strengthened public-private partnerships, and explored best practices in technology, life sciences, and clean energy innovation.

  • In honor of World Trade Month, WTCSD hosted its first World Trade Week San Diego. More than 200 international business professionals, consulates, and service providers from across Southern California attended the expo and MetroConnect VI Grand Prize PitchFest.

READ THE FULL WTCSD 2023 ANNUAL REPORT

 

GET INVOLVED

WTCSD’s Q4 Global Brief: Enhancing San Diego’s global identity

Each month, World Trade Center San Diego delivers the latest global news and updates straight to your inbox.

In Q4 2023, here’s what you need to know about San Diego’s global trade, investment, and engagement. ➝ Get WTCSD’s Global Brief each quarter.

Mayor Todd Gloria leads trade mission to South Korea

To strengthen business relationships and grow quality jobs in San Diego, Mayor Todd Gloria, SANDAG and County Board of Supervisors Chairwoman Nora Vargas, and WTCSD led a binational trade mission to South Korea. With the U.S. government incentivizing the reshoring of supply chains and our regions’ complementary strengths in the life sciences, semiconductor, clean energy, and biotechnology sectors, South Korea is a critical global market and natural partner for San Diego companies expanding globally.
➝ Learn Why Korea

Reflections on our trade mission by Dr. Nikia Clarke

WTCSD’s 30 trade mission delegates showcased major regional development projects for foreign investors, toured Qualcomm and Illumina’s Korea offices, and explored opportunities to better connect our regions through travel and government partnerships while in South Korea. Most importantly, WTCSD’s Executive Director Dr. Nikia Clarke writes, “our binational region—with San Diego’s innovation ecosystem, Imperial Valley’s clean energy leadership, and Tijuana’s advanced manufacturing prowess—demonstrated its ability to compete like never before.”
➝Read the Recap

WTCSD in 2023: National recognition, export growth, and global connections

WTCSD cultivates a pipeline of export-ready firms, maximizes foreign direct investment opportunities, and enhances San Diego’s global identity. From winning the President’s “E” Award for growing regional exports through Export SBDC and MetroConnect to leading a Mayoral trade mission to South Korea, see how we supported 32 company projects with and through our partners in 2023.
➝Read our Annual Report

San Diego News

Events

Grow your company in san diego ↓

World Trade Center San Diego works directly with companies—free of charge—to help them expand internationally and grow in San Diego.

  • Export Specialty Center: For small companies interested in learning about exporting and international growth.
  • MetroConnect: For small and medium-sized companies ready to export and grow internationally.

➝ Get WTCSD’s Global Brief delivered straight to your inbox.


You might also like:

For COVID-19 recovery resources and information: Visit this page, or see how we can help your company free of charge.