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The Big Picture San Diego Blog


Tijuana is helping San Diego's software companies grow

October 3, 2019

EDC’s Trade and Competitiveness in North America study launched in 2018 identified the innovation economy as a growing industry in San Diego County, Imperial County, and Baja California—otherwise known as Cali Baja. Among the key takeaways from this study, the high-value services offered in Cali Baja are the future of trade in North America.

According to the study, by 2020, 51% of total trade within Cali Baja will take place in the service sector, not in commodities. This growth creates service sector creates opportunities within San Diego and Tijuana for cross-border collaboration and development within San Diego’s current innovation economy.

To further support this trend, WTC San Diego provides tailored services to San Diego-based companies considering Baja California for expansion. In Q3 2019, WTC San Diego offered consultative services to two tech companies considering expansion into Tijuana, Baja California. One of the companies is a business intelligence services company, which provides its clients with various IT solutions. The other is a logistics company focused on supporting the manufacturing industry. Both of these companies are expanding their software activities by leveraging the competitive advantage in Tijuana’s innovation ecosystem.

In order to help the company’s executives understand the TJ tech ecosystem, WTC San Diego coordinated visits to various locations and facilitated introductions to key public and private sector partners for both San Diego companies. The key partners included Tijuana EDC, Eazy Workspace, MIND Hub Tech Incubator, Thermo Fisher Scientific, and Red Door Interactive, which are all valuable examples and assets to companies exploring Tijuana.

As their expansion process continues, WTC San Diego will continue providing consultative services to these companies and any others that are interested in learning more about software capabilities south of the border.

For more information on WTC’s cross-border activity, contact Jesse Gipe at JG@sandiegobusiness.org.